Goldwind USA: Chinese Wind in the Americas

Authors: Abrami, Regina M.; Koch-Weser, Iacob
Source: Harvard Business School
Year: 2012
Company Name: Goldwind USA
Number of pages: 39

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Abstract:

Many Chinese firms have struggled in the United States. Renewable energy is a fledgling, high-risk market. Can Goldwind USA, a leading producer of wind turbines, overcome the odds? The case examines the many strategic choices Goldwind faced as it established its first major overseas subsidiary in Chicago: building a local team around a U.S. CEO; bridging cross-cultural differences among management; overcoming regulatory hurdles; sourcing from local suppliers; and facilitating turbine sales through innovative deal structures.