Managing Stakeholders with Corporate Social Responsibility, Course Overview

Authors: Marquis, Christopher; Villa, Laura Velez
Source: Harvard Business School
Year: 2012
Number of pages: 24

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Abstract:

The note articulates the ways in which strong stakeholder-company relationships developed through corporate social responsibility initiatives and other types of social strategies deliver bottom line benefits. The analysis follows stakeholder logic models connecting the impact of CSR initiatives on a stakeholder group (employees, customers, investors, government, the community, and suppliers) and its effects on company revenues, costs and market value.