The Tetra Pak aseptic packaging is made of paper, polyethylene and aluminium, which makes recycling difficult. Nonetheless, recycling rates increased from 12% in 2000 to 25% in 2005. Such performance was obtained without any regulations. The product stewardship policy of Tetra Pak made possible the formation of unique entrepreneurial networks. By applying the case, teachers are able to explore: (1) how corporations can minimise the costs of regulations based on extended producer responsibility; (2) the necessary conditions to establish a reverse logistics system for post-consumptive packaging; (3) how product stewardship can influence corporate reputation; (4) how corporate strategies can be used for poverty alleviation; and (5) how environment-driven strategies can generate new management capabilities.