AT&T Consumer Products

Authors: Badaracco, Joseph L., Jr.; White, Wilda
Source: Harvard Business School
Year: 1992
Company Name: AT&T
Number of pages: 28

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Abstract:

Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its consumer products division, the division's overseas manufacturing strategy, the Mexican economy, and the country's macquiladora program. Encourages students to analyze where a company's and an executive's responsibilities lie in making a complex plant-siting decision involving overseas operations, and in making decisions about pay, benefits, bribery, gender-based hiring, waste disposal, and so forth in operating in developing countries. Supplements available (from Harvard Business School Publishing).