Newman's Own, Inc.

Author: Austin, James E.
Source: Harvard Business School Publishing
Year: 1998
Company Name: Newman's Own Inc.
Number of pages: 18

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Abstract:

This case describes the creation and evolution of this food marketing corporation. All its after-tax profits are donated to charity by Paul Newman, the distinguished actor and social entrepreneur. The company has grown into a $100 million enterprise and donated cumulatively $89 million to charities. It faces major competitive and organizational challenges.