Author: Lawrence, Anne T.
Source: North American Case Research Association, Case Research Journal, Fall 1993; The Laurier Institute
Company Name: Dow Corning
Number of pages: 24
Keith R. McKennon, the new CEO of Dow Corning Corporation, had to decide what to do next as the silicone breast implant controversy reached crisis proportions. A government panel had recommended banning implants, and company documents leaked to the press suggested that Dow Corning might have known of the product's risks for several years.