Mike Winsor: A Career in Marketing

Author: Dolan, Robert J.
Source: Harvard Business School
Year: 2003
Company Name: Kraft Foods
Number of pages: 16

[This document has not yet been rated] [You must be signed in as faculty to rate this document]   1222 views

Abstract:

An MBA student has received an offer to join Kraft Foods, a leading consumer packaged goods firm. This unit is a wholly owned subsidiary of a holding company whose other major subsidiary is a leading cigarette manufacturer. The case raises ethical issues of marketing. Teaching Purpose: Permits discussion of general ethical issues in marketing.