Esprit International

Author: Trent, Marcy
Source: The World Resources Institute
Year: 1992
Company Name: Esprit de Corp
Number of pages: 24

[This document has not yet been rated] [You must be signed in as faculty to rate this document]   1656 views

Abstract:

Esprit's new environmentally sensitive women's clothing line, Ecollection, presented complications for both the company's manufacturing and marketing aims. Students must devise a plan for the fall season to bring Ecollection in line with Esprit's overall marketing strategy.