Weyerhauser Company: The Next 100 Years

Authors: Milstein, Mark B.; Hart, Stuart L.
Source: World Resources Institute
Year: 1998
Company Name: Weyerhauser Company
Number of pages: 20

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Abstract:

The Weyerhaeuser Company was the world's largest private owner of standing softwood timber, North America's largest producer of softwood lumber, and the world's largest supplier of softwood pulp. Weyerhaeuser Company: The Next 100 Years focuses on the company's development since the turn of the century into a leading upstream producer of pulp and paper products, and the strategic challenges it faced as it tried to implement sustainable forestry. Discussion provides substantial insight into the connections between the company's model of sustainable forestry, its core competence, and its competitive strategy. The case can be used in either a strategy course (core course or elective) or in a specialized elective on strategic environmental management and sustainable development.