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RESEARCH INSIGHT: Consumers Will Pay a Premium for Sustainability when They Think They Can Make a Difference

Authors: Ewart, Tom; The Network Team
Product Type: Research Notes / Working Papers
Source: Network for Business Sustainability
Publication Year: 2009

[This document has not yet been rated] 1015 views

Most of what we know about sustainable consumerism is based on surveys, which are good indicators of attitudes but lousy predictors of behaviours.

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Motivating Sustainable Consumption

Author:
Product Type: Syllabi
Source: University of Jyväskylä
Publication Year: 2011

[This document has not yet been rated] 459 views

This course focuses on current consumption trends and sustainable consumption. Attention is placed on the roles of consumption in society, models of consumer behaviour as well as intrinsic motivation, responsibility and emotions.

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Social Issues in Business

Author:
Product Type: Syllabi
Source:
Publication Year: 2009

[This document has not yet been rated] 418 views

Overview of the impact of social issues on managerial decision making.

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Environmental Marketing

Author: Milne, Tamar
Product Type: Syllabi
Source: University of British Columbia
Publication Year: 2011

[This document has not yet been rated] 559 views

Consumer awareness of environmental and sustainability issues has evolved from an emerging social movement to mainstream values. This course will challenge traditional associations between marketing and consumerism and explore how strategic marketing can create positive new alternatives for society.

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Don't Buy This Jacket, Black Friday and the New York Times

Author:
Product Type: Essays and Concept Papers
Source: The Cleanest Line
Publication Year: 2011

[This document has not yet been rated] 794 views

Why run an ad in The New York Times on Black Friday telling people, “Don’t Buy This Jacket”? Patagonia argues that businesses need to make fewer things but of higher quality. Customers need to think twice before they buy.

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Waste Couture: Environmental Impact of the Clothing Industry

Authors: Hollingsworth, Jack; Luz, Claudio
Product Type: Magazine / Newspaper Articles
Source: Environmental Health Perspectives, Vol. 115 Number 9
Publication Year: 2007

[This document has not yet been rated] 2740 views

How does a T-shirt originally sold in a U.S. shopping mall to promote an American sports team end up being worn by an African teen?

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MKT 2349 Philosophy of Exchange

Authors: Hill, Ronald Paul; Wetzel, James
Product Type: Syllabi
Source: Villanova University
Publication Year: 2013

[This document has not yet been rated] 156 views

This seminar is an extended meditation on the nature and possibilities of exchange. The expectation is that such a meditation, conducted by a group of students with interests in both business and the arts and sciences, will illuminate the potential for unity with the University and lend greater consciousness to our most persistent practices of exchange. The aim, ultimately, is not only to understand but also to serve: our better selves, our loved ones, those who are still strange to us, our complex world of mixed allegiances.

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How Much is Enough?: Money and the Good Life

Authors: Skidelsky, Robert; Skidelsky, Edward
Product Type: Books / Book Chapters
Source: Other Press
Publication Year: 2013

[This document has not yet been rated] 342 views

What constitutes the good life? What is the true value of money? Why do we work such long hours merely to acquire greater wealth? These are some of the questions that many asked themselves when the financial system crashed in 2008. This book tackles such questions head-on.

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How I Quit Worrying about Money and Became the Richest Guy in the World

Author: Hewitt, Ben
Product Type: Books / Book Chapters
Source: Rodale Books
Publication Year: 2013

[This document has not yet been rated] 319 views

When Ben Hewitt met Erik Gillard, he was amazed. Here was a real-life rebel living happily and comfortably in small-town Vermont on less than $10,000 per year. Gillard’s no bum. He has a job, a girlfriend, good friends, and strong ties to the community. But how he lives his life—and why—launches Hewitt on a quest to understand the true role of money and mindless consumerism in our lives.

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Responsible Marketing

Author:
Product Type: Syllabi
Source: University of Jyväskylä
Publication Year: 2011

[This document has not yet been rated] 469 views

The course covers the issues related to responsible and ethical marketing and corporates' social and environmental responsibility from different viewpoints. The course starts with a premiss that companies arenot only responsible to their shareholders but also to society as a whole.

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sustainable society and business innovation

Author:
Product Type: Syllabi
Source: KAIST Business School
Publication Year: 2011

[This document has not yet been rated] 369 views

Everybody seems to accept that the current way of living is not sustainable in the long run. Other than this, however, everything else is open to huge uncertainty. Will consumers really change their behavior? Will big companies really change the way how they produce and deliver the values in a sustainable way? Will governments really enforce more stringent regulations? Can international community really agree on the way to fill the gaps between the rich and the poor? All these questions are critical in formulating business strategies.

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Needs and Wants: Marketing in a Sustainable Society

Author:
Product Type: Syllabi
Source: Marlboro College
Publication Year: 2009

[This document has not yet been rated] 564 views

Defining needs and wants broadly – to include but not remain limited within a conventional marketing perspective – this course examines and works with the practical dimensions of designing, pricing, distributing, and informing/persuading stakeholders about a product or service.

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Buyer Behavior

Author: Spencer, Fredrika
Product Type: Syllabi
Source: Wake Forest University
Publication Year: 2011

[This document has not yet been rated] 430 views

Consumerism takes many forms. The intent of this course is to provide students with an understanding of the internal factors (affect and cognition) and the external factors (the environment) and their impact on consumer behavior.

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Consumerism and Social Issues

MKT 730: Consumerism and Social Issues

Author: Gupta, Pola
Product Type: Syllabi
Source: Wright State University
Publication Year: 2009

[This document has not yet been rated] 635 views

This course is a critical study of marketing concepts and practices as related to contemporary social issues in the American economy. Topics include: consumerism, ecology, product safety, truth in advertising, poverty, national interest, social responsibility, the role of government in consumer protection...

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The Illusions of Environmentalism

Author: Dauvergne, Peter
Product Type: Magazine / Newspaper Articles
Source: The European Financial Review
Publication Year: 2011

[This document has not yet been rated] 408 views

The rising tide of consumption worldwide is swamping many of the gains from stricter environmental laws, higher environmental standards, and the creative energy of environmental activists and philanthropists. Why is this happening?

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Variety, Vice, and Virtue

How Assortment Size Influences Option Choice

Author: Liu, Wendy
Product Type: Cases
Source: Social Science Research Network (SSRN)
Publication Year: 2008

[This document has not yet been rated] 877 views

Research has demonstrated that assortment size can influence whether consumers make a choice, but could it also influence what they choose?

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Patagonia

Authors: Reinhardt, Forest; Casadesus-Masanell, Ramon; Freier, Debbie
Product Type: Cases
Source: Harvard Business School
Publication Year: 2010

[This document has not yet been rated] 1481 views

Patagonia was deeply committed to the environment. This commitment, at times, conflicted with the company's goal to create the most innovative products in its industry...

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Socially Conscious Consumerism

Authors: Cotte, June; Trudel, Remi
Product Type: Policy and Issue Reports
Source: Network for Business Sustainability
Publication Year: 2009

[This document has not yet been rated] 929 views

We think we know a lot about socially conscious consumerism but there is a lack of conclusive, empirical evidence that consumers will pay more for socially responsible products or services...

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Who Are the Ethical Consumers?

Authors: Cowe, Roger; Williams, Simon
Product Type: Policy and Issue Reports
Source: The Cooperative Bank
Publication Year: 2000

[This document has not yet been rated] 835 views

Shoppers are highly aware of ethical issues and many are ready to put their money where their morals are.

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Ethical Consumers and Ethical Trade: A Review of Current Literature

Policy Series 12

Authors: Tallontire, Anne; Rentsendorj, Erdenechimeg; Blowfield, Mick
Product Type: Policy and Issue Reports
Source: The University of Greenwich
Publication Year: 2001

[This document has not yet been rated] 904 views

The publication reveals that ethical consumerism is a complex phenomenon, something that those calling for greater consumer awareness of ethical issues need to understand when promoting different forms of ethical trade.

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Sole Mates: Looking for 'Profit with a Purpose' from Socially Conscious Footwear Customers

Author: Knowledge@Wharton
Product Type: Magazine / Newspaper Articles
Source: Knowledge@Wharton
Publication Year: 2009

[This document has not yet been rated] 813 views

Dehtiar, who lives in Ontario, Canada, is founder and president of Oliberté, a start-up that hopes to produce casual footwear in Africa and sell it to socially minded consumers.

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Offsetting Green Guilt

Author: Kotchen, Matthew J.
Product Type: Magazine / Newspaper Articles
Source: Stanford Social Innovation Review
Publication Year: 2009

[This document has not yet been rated] 613 views

Voluntary carbon offsets allow people to invest in projects that allegedly counteract their greenhouse gas emissions. But can voluntary offsets help slow global warming? Or are offsets simply a way for guilt-ridden consumers to buy their way out of bad feelings? Here's what an economist has to say...

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Cultivating the Green Consumer

Authors: Bonini, Sheila; Oppenheim, Jeremy
Product Type: Magazine / Newspaper Articles
Source: Stanford Social Innovation Review
Publication Year: 2008

[This document has not yet been rated] 1325 views

Consumers say they want to buy ecologically friendly products and reduce their impact on the environment. But when they get to the cash register, their Earth-minded sentiments die on the vine. Although individual quirks underlie some of this hypocrisy, businesses can do a lot more to help would-be green consumers turn their talk into walk.

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Capturing the Green Advantage for Consumer Companies

Authors: Manget, Joe; Roche, Catherine; Munnich, Felix
Product Type: Policy and Issue Reports
Source: The Boston Consulting Group
Publication Year: 2009

[This document has not yet been rated] 1225 views

Consumers everywhere are concerned about the environment, but will they continue to purchase green products now that the economy has taken a nose dive? BCG’s global survey of indicates they will. Although consumers may be cutting back on big-ticket items, green continues to be a significant factor in where consumers shop and what they buy. But green is not a license to charge more, although many consumers will pay a little more for green products offering the right benefits.

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Sustainability Through Servicizing

Author: Rothenberg, Sandra
Product Type: Magazine / Newspaper Articles
Source: MIT Sloan Management Review
Publication Year: 2007

[This document has not yet been rated] 738 views

In an increasingly environmentally conscious and cost-conscious world, suppliers can make their business both more sustainable and more profitable by focusing on services that extend the efficiency and value of their products.

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Helping 'Green' Products Grow

Authors: Bonini, Sheila; Oppenheim, Jeremy
Product Type: Policy and Issue Reports
Source: McKinsey & Company
Publication Year: 2008

[This document has not yet been rated] 1033 views

When customers reach the cash register, they often forget their eco-friendly attitudes. Businesses can do a lot more to help would-be “green” consumers walk their talk.

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e-Waste: West Africa Continues to Drown in the Rich World's Obsolete Electronics

Author: Consumers International
Product Type: Policy and Issue Reports; Interviews
Source: Consumers International
Publication Year: 2008

[This document has not yet been rated] 1959 views

Every month, hundreds of tons of obsolete computers, televisions and other household consumer electronics are arriving at ports in Ghana and Nigeria.

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Patagonia: Recycling to Keep You Warm

Author: Weatherhead School of Management
Product Type: Mini-Cases
Source: Case Western Reserve University
Publication Year: 2005

[This document has not yet been rated] 739 views

In 1993, Patagonia adopted fleece made from post consumer recycled plastic soda bottles into its clothing product line, becoming the first outdoor clothing manufacturer to do so.

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Does Being Ethical Pay?

Authors: Trudel, Remi; Cotte, June
Product Type: Magazine / Newspaper Articles
Source: MIT-Sloan Management Review
Publication Year: 2008

[This document has not yet been rated] 1372 views

Companies spend huge amounts of money to be 'socially responsible.' Do consumers reward them for it? And how much?

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Let My People Go Surfing

The Education of a Reluctant Businessman

Author: Chouinard, Yvon
Product Type: Books / Book Chapters
Source: The Penguin Press HC
Publication Year: 2005

[This document has not yet been rated] 1331 views

In this chronicle of his life in business, Yvon Chouinard details the process of building Patagonia into a highly-successful and environmentally-responsible business with people-centered management structures...

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Sustainable Consumption and Product-Service System

Reflections for Another Development

Authors: Nascimento, Luis Felipe; Dinato, Monique Revillion
Product Type: Research Notes / Working Papers
Source: Luis Felipe Nascimento
Publication Year: 2006

[This document has not yet been rated] 989 views

In the past decades there has been a significant advance in environmental issues and a bigger global commitment to sustainable development. Based on the concept of Sustainable Development and presenting a theoretical review about Sustainable Consumption this essay supplies some reflections on the theme by placing a special emphasis on Product-Service System.

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The Good Consumer: Buying Ethical Is Not as Straightforward as It Seems

Author: The Economist
Product Type: Magazine / Newspaper Articles
Source: The Economist Special Report
Publication Year: 2008

[This document has not yet been rated] 1611 views

Consumers are right to be suspicious of the ethical claims made for many products.

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Just Good Business

Author: The Economist
Product Type: Magazine / Newspaper Articles
Source: The Economist Special Report
Publication Year: 2008

[This document has not yet been rated] 1348 views

Corporate social responsibility, once a do-gooding sideshow, is now seen as mainstream. But as yet too few companies are doing it well, says Daniel Franklin.

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Cannibals with Forks

The Triple Bottom Line of the 21st Century

Author: Elkington, John
Product Type: Books / Book Chapters
Source: New Society Publishers
Publication Year: 1998

[This document has not yet been rated] 1336 views

Elkington ponders whether holding corporations accountable to a "triple bottom-line" of economic prosperity, environmental quality, and social justice constitutes progress.

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The Good Life Lab: Radical Experiments in Hands-On Living

Author: Tremayne, Wendy Jehanara
Product Type: Books / Book Chapters
Source: Storey Publishing
Publication Year: 2013

[This document has not yet been rated] 322 views

This is the inspirational story of how one couple ditched their careers and high-pressure life in New York City to move to rural New Mexico, where they made, built, invented, foraged, and grew all they needed to live self-sufficiently, discovering a new sense of value and abundance in the process.

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Social Context of Business

Author: Etzion, Dror
Product Type: Syllabi
Source: McGill University
Publication Year: 2012

[This document has not yet been rated] 323 views

In this class we will examine a wide range of topics from the concept of capitalism to the possibility of environmentally and socially sustainable economic development. Our goal is to provide a context for your business studies that will help you think more broadly about the evolution of the business system and about the relation between business and other sectors of society...

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Rio+20: Jeffrey Sachs on How Business Destroyed Democracy and Virtuous Life

Author: Confino, Jo
Product Type: Magazine / Newspaper Articles
Source: The Guardian
Publication Year: 2012

[This document has not yet been rated] 653 views

The world famous economist on corporate control, the search for happiness and why a multi-disciplinary approach is the only way to find solutions to sustainability challenges.

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Special Issue: Sustainability and Consumption

Author:
Product Type: Journal Articles
Source: Sustainability
Publication Year: 2011

[This document has not yet been rated] 604 views

It is clear that our current consumption patterns are producing environmental degradation that imperils future generations. More prudent resource consumption must replace over-consumption in the wealthier states and accompany growing consumption in the developing states. While these principles are widely-acknowledged, the path to a more sustainable future is still unclear. This special issue contains manuscripts that highlight research at the intersection of consumption and sustainability.

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Yvon Chouinard

Author: From Scratch Radio
Product Type: Interviews; Multimedia
Source: NPR
Publication Year: 2011

[This document has not yet been rated] 817 views

Yvon Chouinard’s company Patagonia has been a model of business and environmental responsibility since its inception in 1973.

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OPOWER: Increasing Energy Efficiency through Normative Influence

Authors: Cuddy, Amy J.C.; Doherty, Kyle T.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2010

[This document has not yet been rated] 1229 views

OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex Laskey, who were inspired by Robert Cialdini's behavioral science research showing that people's normative beliefs - and messaging tailored to those beliefs - had a powerful and measurable impact on their energy-conserving behaviors.

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Business Model Innovation by Better Place: A Green Ecosystem for the Mass Adoption of Electric Cars

Authors: Meenakshisundaram, Ramalingam; Shankar, Besta
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2010

[This document has not yet been rated] 1159 views

Shai Agassi started Better Place with the ambition of setting up an ecosystem -- including a ‘smart grid’ of charging stations and battery swapping facilities -- for electric vehicles. However, it remained to be seen whether the proposed ecosystem and business model would encourage widespread adoption of electric vehicles...

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Mapping of Evidence on Sustainable Development Impacts That Occur in the Life Cycles of Clothing

A research report completed for the Department for Environment, Food and Rural Affairs by Environmental Resources Management (ERM) Ltd.

Authors: Madsen, Jacob; Hartlin, Bryan; Perumalpillai, Shahila; Selby, Sarah; Aumônier, Simon
Product Type: Policy and Issue Reports
Source: Environmental Resources Management (ERM) Ltd. Defra, London.
Publication Year: 2007

[This document has not yet been rated] 1602 views

The project supports identification of opportunities for improving the sustainability performance of clothing within the UK and internationally across the supply chain, and focuses on breaking the link between economic growth and environmental degradation

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Reducing the Environmental Impact of Clothes Cleaning

Authors: Maxwell, Dorothy; Lee-Wolf, Charlotte
Product Type: Research Notes / Working Papers
Source: Defra Sustainable Consumption & Production Evidence Base
Publication Year: 2009

[This document has not yet been rated] 690 views

The project aim was to identify and analyse the options to reduce the energy, water and chemicals intensity of clothes cleaning.

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Apparel Eco-Factory in Sri Lanka

Author:
Product Type: Magazine / Newspaper Articles
Source: JAAF
Publication Year: 2008

[This document has not yet been rated] 1128 views

The Garments Without Guilt campaign focuses on ethically-made clothing--meaning free of child labour, free of sweatshop conditions and free of forced labour.

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Sweatshop Labor is Wrong Unless the Jeans are Cute: Motivated Moral Disengagement

Working Paper 09-079

Authors: Paharia, Neeru; Deshpande, Rohit
Product Type: Research Notes / Working Papers
Source: Harvard Business School
Publication Year: 2009

[This document has not yet been rated] 970 views

While many consumers say they care about issues such as sweatshop labor, the existence of a very small market for ethically-produced products does not reflect this sentiment.

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Introduction to Sustainable Business Practices

Author: Arnould, Eric J.
Product Type: Syllabi
Source: University of Wyoming
Publication Year: 2008

[This document has not yet been rated] 1403 views

This course takes a close look at what is happening in business practice today through the 'lens' of sustainability. Business models and systems will be discussed and a framework proposed for assessing the ways in which principles of sustainability may be embedded within corporate strategy.

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Considering Profits and Principles in Technology Adoption Decisions (A, B)

Authors: Byrne, Keely; Detert, Jim
Product Type: Cases
Source: Business Roundtable Institute for Corporate Ethics
Publication Year: 2006

[This document has not yet been rated] 2939 views

Outlines Patagonia's company background and highlights factors affecting a particular set of decisions around new technology and environmental concerns.

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Search of the Week Archive

Author: The Aspen Institute Center for Business Education
Product Type:
Source: The Aspen Institute Center for Business Education
Publication Year: 2011

[This document has not yet been rated] 7112 views

CasePlace.org’s Searches of the Week.

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The Conquest of Cool

Business Culture, Counterculture, and the Rise of Hip Consumerism

Author: Frank, Thomas
Product Type: Books / Book Chapters
Source: University Of Chicago Press
Publication Year: 1998

[This document has not yet been rated] 1185 views

In his book-length essay The Conquest of Cool, Thomas Frank explores the ways in which Madison Avenue co-opted the language of youthful '60s rebellion. It is "the story," Frank writes, "of the bohemian cultural style's trajectory from adversarial to hegemonic; the story of hip's mutation from native language of the alienated to that of advertising." This appropriation had wide-ranging consequences that deeply transformed our culture--consequences that linger in the form of '90s "hip consumerism."

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The Soul of Capitalism

Opening Paths to a Moral Economy

Author: Greider, William
Product Type: Books / Book Chapters
Source: Simon & Schuster
Publication Year: 2003

[This document has not yet been rated] 547 views

American society is a culture of paradoxes. Never has a country produced such great abundance, yet never have we had to work such long hours to sustain a quality of life marred by corporate exploitation and senseless consumerism. Collectively, our middle class possesses massive wealth, yet we are currently powerless to effect substantial change in both the capitalist or democratic systems.

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