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Search of the Week Archive

Author: The Aspen Institute Center for Business Education
Product Type:
Source: The Aspen Institute Center for Business Education
Publication Year: 2011

[This document has not yet been rated] 7341 views

CasePlace.org’s Searches of the Week.

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Treading on that Fine Line?: Caselets in Marketing Ethics

Authors: Syeda, I.; Purkayastha, Debapratim
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008

[This document has not yet been rated] 3563 views

This is a series of three caselets featuring some specific incidents in three companies that led to some ethical concerns being raised against them.

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Nestle: A Social Media Nightmare (A, B)

Authors: Seijts, Jana; Bigio, Benjamin
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

Faculty Rating: 3 stars3 stars3 stars3 stars3 stars [1 Faculty Rating] 3072 views

On March 17, 2010, the chairman of the board of directors was caught off guard because of a YouTube video created by the environmental activist group Greenpeace. Within 24 hours, the video had more than 100,000 views and anti-Nestlé campaigns quickly emerged on Facebook, Twitter and other social media networks around the world...

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Joseph R. Blasi

Author: Blasi, Joseph
Product Type: Featured Users
Source:
Publication Year: 2011

Joseph R. Blasi's Featured User Page

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James Post

Author:
Product Type: Featured Users
Source:
Publication Year: 2011

James Post's Featured User Page

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All in a Twitter Over Facebook? Social Internet Use at Pragmaticase

Authors: Peiperl, Maury; Jonsen, Karsten; Smit, William
Product Type: Cases
Source: International institute for Management Development
Publication Year: 2009

[This document has not yet been rated] 1739 views

This case presents the issue of employees' use of social media through the eyes of Johan L, the CEO of Pragmaticase. Several companies have started to block employees from accessing Facebook(TM), Twitter(TM), YouTube(TM), LinkedIn(TM), flickr(TM), and other social media tools from their workplace computers and networks.

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Domino's Pizza

Authors: Seijts, Jana; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 1684 views

The vice-president of communications for Domino’s Pizza International, faced a significant threat to his company’s reputation involving negative social media exposure...

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The Dragonfly Effect

Author: Aaker, Jennifer L.
Product Type: Books / Book Chapters
Source: Jossey-Bass
Publication Year: 2010

[This document has not yet been rated] 1571 views

In their 2010 book The Dragonfly Effect, Stanford Professor Jennifer Aaker and economist Andy Smith provide tools and strategies for using social media to create social good.

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Movement Began with Outrage and a Facebook Page That Gave It an Outlet

Author: Preston, Jennifer
Product Type: Magazine / Newspaper Articles
Source: The New York Times
Publication Year: 2011

[This document has not yet been rated] 1472 views

If there is a face to the revolt that has sprouted in Egypt, it may be the face of Khaled Said. Within five days of his death, an anonymous human rights activist created a Facebook page, It became and remains the biggest dissident Facebook page in Egypt, and it has helped spread the word about the demonstrations in Egypt, which were ignited after a revolt in neighboring Tunisia toppled the government there.

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Bunny Butcher: PETA Protests Donna Karan New York

Authors: Sider, Michael; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 1471 views

The chief designer of fashion company Donna Karan New York (DKNY) was facing a difficult situation. Activists for the animal-rights group PETA had posted simultaneous messages on DKNY’s Facebook page: “DK Bunny Butcher.”

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