Search of the Week Archive

Author: The Aspen Institute Center for Business Education
Product Type:
Source: The Aspen Institute Center for Business Education
Publication Year: 2011

[This document has not yet been rated] 4031 views

The following is a list of CasePlace.org’s Searches of the Week.

Click here for more

Treading on that Fine Line?: Caselets in Marketing Ethics

Authors: Syeda, I.; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008

[This document has not yet been rated] 2905 views

This is a series of three caselets featuring some specific incidents in three companies that led to some ethical concerns being raised against them.

Click here for more

Nestle: A Social Media Nightmare (A, B)

Authors: Seijts, Jana; Bigio, Benjamin
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

Faculty Rating: [1 Faculty Rating] 2108 views

On March 17, 2010, the chairman of the board of directors was caught off guard because of a YouTube video created by the environmental activist group Greenpeace. Within 24 hours, the video had more than 100,000 views and anti-Nestlé campaigns quickly emerged on Facebook, Twitter and other social media networks around the world...

Click here for more

James Post

Author:
Product Type: Featured Users
Source:
Publication Year: 2011

James Post's Featured User Page

Click here for more

Joseph R. Blasi

Author: Blasi, Joseph
Product Type: Featured Users
Source:
Publication Year: 2011

Joseph R. Blasi's Featured User Page

Click here for more

All in a Twitter Over Facebook? Social Internet Use at Pragmaticase

Authors: Peiperl, Maury; Jonsen, Karsten; Smit, William
Product Type: Cases
Source: International institute for Management Development
Publication Year: 2009

[This document has not yet been rated] 1252 views

This case presents the issue of employees' use of social media through the eyes of Johan L, the CEO of Pragmaticase. Several companies have started to block employees from accessing Facebook(TM), Twitter(TM), YouTube(TM), LinkedIn(TM), flickr(TM), and other social media tools from their workplace computers and networks.

Click here for more

The Dragonfly Effect

Author: Aaker, Jennifer L.
Product Type: Books / Book Chapters
Source: Jossey-Bass
Publication Year: 2010

[This document has not yet been rated] 1099 views

In their 2010 book The Dragonfly Effect, Stanford Professor Jennifer Aaker and economist Andy Smith provide tools and strategies for using social media to create social good.

Click here for more

The Power of Social Technology (PoST)

Author:
Product Type: Multimedia; Web Sites; Partner Pages
Source: Stanford Graduate School of Business
Publication Year: 2010

The goal of this course is to investigate how social technology (e.g., blogs, websites, podcasts, widgets, community groups, social network feeds) can change attitudes and behaviors in ways that cultivate social change. We study the strategies and tactics used by companies and causes that have successfully catalyzed social persuasion.

Click here for more

Venture Capital Firms Set Their Sights on New Ideas -- Not New Technologies

Author: Knowledge@Wharton
Product Type: Magazine / Newspaper Articles
Source: Knowledge @ Wharton
Publication Year: 2007

[This document has not yet been rated] 1051 views

Wharton management professor David Hsu says that in today's venture capital environment, ideas are valued more highly than innovative technology...

Click here for more

Facebook (A, B): Beacon and Privacy

Author: Martin, Kirsten E.
Product Type: Cases
Source: Business Roundtable Institute for Corporate Ethics
Publication Year: 2010

[This document has not yet been rated] 1033 views

Nate Weiner realized his personal life was being circulated online without his permission. Weiner's Internet choices were being shared with all his closest "friends" via his Facebook profile.

Click here for more