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YOUR SEARCH PRODUCED 18 MATCHES.
Lean In: Women, Work, and the Will to Lead
Author:
Product Type: Books / Book Chapters
Source: Knopf
Publication Year: 2013
Thirty years after women became 50 percent of the college graduates in the United States, men still hold the vast majority of leadership positions in government and industry. This means that women’s voices are still not heard equally in the decisions that most affect our lives. In Lean In, Sheryl Sandberg examines why women’s progress in achieving leadership roles has stalled, explains the root causes, and offers compelling, commonsense solutions that can empower women to achieve their full potential.
Greenpeace's Unfriend Coal Campaign and Facebook
Authors: Sider, Michael; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012
Facebook’s director of policy communications was faced with a situation caused by a YouTube video posted by Greenpeace. This video publicly critiqued the environmental sustainability of Facebook’s decision to build a new data center, its main objection being the fact that the new facility would be connected to a local utility provider that supplied electricity mainly from the burning of coal, one of the largest sources of global warming...
Joseph R. Blasi
Author: Blasi, Joseph
Product Type: Featured Users
Source:
Publication Year: 2011
Joseph R. Blasi's Featured User Page
Bunny Butcher: PETA Protests Donna Karan New York
Authors: Sider, Michael; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011
The chief designer of fashion company Donna Karan New York (DKNY) was facing a difficult situation. Activists for the animal-rights group PETA had posted simultaneous messages on DKNY’s Facebook page: “DK Bunny Butcher.”
Domino's Pizza
Authors: Seijts, Jana; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011
The vice-president of communications for Domino’s Pizza International, faced a significant threat to his company’s reputation involving negative social media exposure...
Nestle: A Social Media Nightmare (A, B)
Authors: Seijts, Jana; Bigio, Benjamin
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011
Faculty Rating: 
[1 Faculty Rating] 2123 views
On March 17, 2010, the chairman of the board of directors was caught off guard because of a YouTube video created by the environmental activist group Greenpeace. Within 24 hours, the video had more than 100,000 views and anti-Nestlé campaigns quickly emerged on Facebook, Twitter and other social media networks around the world...
James Post
Author:
Product Type: Featured Users
Source:
Publication Year: 2011
James Post's Featured User Page
Movement Began with Outrage and a Facebook Page That Gave It an Outlet
Author: Preston, Jennifer
Product Type: Magazine / Newspaper Articles
Source: The New York Times
Publication Year: 2011
If there is a face to the revolt that has sprouted in Egypt, it may be the face of Khaled Said. Within five days of his death, an anonymous human rights activist created a Facebook page, It became and remains the biggest dissident Facebook page in Egypt, and it has helped spread the word about the demonstrations in Egypt, which were ignited after a revolt in neighboring Tunisia toppled the government there.
Search of the Week Archive
Author: The Aspen Institute Center for Business Education
Product Type:
Source: The Aspen Institute Center for Business Education
Publication Year: 2011
The following is a list of CasePlace.org’s Searches of the Week.
The Dragonfly Effect
Author: Aaker, Jennifer L.
Product Type: Books / Book Chapters
Source: Jossey-Bass
Publication Year: 2010
In their 2010 book The Dragonfly Effect, Stanford Professor Jennifer Aaker and economist Andy Smith provide tools and strategies for using social media to create social good.
You've Been Tagged! (Then Again, Maybe Not): Employers and Facebook
Authors: Smith, William P.; Kidder, Deborah L.
Product Type: Journal Articles
Source: Business Horizons
Publication Year: 2010
Social networking sites, such as Facebook, have exploded on to the cultural and business landscape. Not only can firms use social networking sites to present organizational information to interested parties, but also perhaps gather information regarding job applicants. As an employer, checking out an applicant's Facebook page--much like Googling a candidate's name--is very tempting.
Peeping Tom and Lady Godiva Supplemental Reading to Facebook (A) and (B): Beacon and Privacy
Author: Martin, Kirsten E.
Product Type: Cases
Source: Business Roundtable Institute for Corporate Ethics
Publication Year: 2010
Lady Godiva realized her husband Leofic’s fiscal policy was devastating many of the citizens of Coventry. The regressive tax was hurting the very people they wanted to help.
Facebook (A, B): Beacon and Privacy
Author: Martin, Kirsten E.
Product Type: Cases
Source: Business Roundtable Institute for Corporate Ethics
Publication Year: 2010
Nate Weiner realized his personal life was being circulated online without his permission. Weiner's Internet choices were being shared with all his closest "friends" via his Facebook profile.
The Power of Social Technology (PoST)
Author:
Product Type: Multimedia; Web Sites; Partner Pages
Source: Stanford Graduate School of Business
Publication Year: 2010
The goal of this course is to investigate how social technology (e.g., blogs, websites, podcasts, widgets, community groups, social network feeds) can change attitudes and behaviors in ways that cultivate social change. We study the strategies and tactics used by companies and causes that have successfully catalyzed social persuasion.
All in a Twitter Over Facebook? Social Internet Use at Pragmaticase
Authors: Peiperl, Maury; Jonsen, Karsten; Smit, William
Product Type: Cases
Source: International institute for Management Development
Publication Year: 2009
This case presents the issue of employees' use of social media through the eyes of Johan L, the CEO of Pragmaticase. Several companies have started to block employees from accessing Facebook(TM), Twitter(TM), YouTube(TM), LinkedIn(TM), flickr(TM), and other social media tools from their workplace computers and networks.
The Sustainable MBA Guide on Facebook
Author: The Aspen Institute Center for Business Education
Product Type: Books / Book Chapters; Web Sites
Source: The Aspen Institute Center for Business Education
Publication Year: 2009
This is a one of a kind overview of leading MBA programs and how they are integrating social and environmental impact into their academic and extracurricular offerings.
Treading on that Fine Line?: Caselets in Marketing Ethics
Authors: Syeda, I.; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
This is a series of three caselets featuring some specific incidents in three companies that led to some ethical concerns being raised against them.
Venture Capital Firms Set Their Sights on New Ideas -- Not New Technologies
Author: Knowledge@Wharton
Product Type: Magazine / Newspaper Articles
Source: Knowledge @ Wharton
Publication Year: 2007
Wharton management professor David Hsu says that in today's venture capital environment, ideas are valued more highly than innovative technology...
YOUR SEARCH PRODUCED 18 MATCHES.