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Bunny Butcher: PETA Protests Donna Karan New York

Authors: Sider, Michael; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 1882 views

The chief designer of fashion company Donna Karan New York (DKNY) was facing a difficult situation. Activists for the animal-rights group PETA had posted simultaneous messages on DKNY’s Facebook page: “DK Bunny Butcher.”

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Domino's Pizza

Authors: Seijts, Jana; Bigus, Paul
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 1974 views

The vice-president of communications for Domino’s Pizza International, faced a significant threat to his company’s reputation involving negative social media exposure...

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Nestle: A Social Media Nightmare (A, B)

Authors: Seijts, Jana; Bigio, Benjamin
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

Faculty Rating: 3 stars3 stars3 stars3 stars3 stars [1 Faculty Rating] 3423 views

On March 17, 2010, the chairman of the board of directors was caught off guard because of a YouTube video created by the environmental activist group Greenpeace. Within 24 hours, the video had more than 100,000 views and anti-Nestlé campaigns quickly emerged on Facebook, Twitter and other social media networks around the world...

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James Post

Author:
Product Type: Featured Users
Source:
Publication Year: 2011

James Post's Featured User Page

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Movement Began with Outrage and a Facebook Page That Gave It an Outlet

Author: Preston, Jennifer
Product Type: Magazine / Newspaper Articles
Source: The New York Times
Publication Year: 2011

[This document has not yet been rated] 1719 views

If there is a face to the revolt that has sprouted in Egypt, it may be the face of Khaled Said. Within five days of his death, an anonymous human rights activist created a Facebook page, It became and remains the biggest dissident Facebook page in Egypt, and it has helped spread the word about the demonstrations in Egypt, which were ignited after a revolt in neighboring Tunisia toppled the government there.

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Search of the Week Archive

Author: The Aspen Institute Center for Business Education
Product Type:
Source: The Aspen Institute Center for Business Education
Publication Year: 2011

[This document has not yet been rated] 9185 views

CasePlace.org’s Searches of the Week.

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The Dragonfly Effect

Author: Aaker, Jennifer L.
Product Type: Books / Book Chapters
Source: Jossey-Bass
Publication Year: 2010

[This document has not yet been rated] 1786 views

In their 2010 book The Dragonfly Effect, Stanford Professor Jennifer Aaker and economist Andy Smith provide tools and strategies for using social media to create social good.

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You've Been Tagged! (Then Again, Maybe Not): Employers and Facebook

Authors: Smith, William P.; Kidder, Deborah L.
Product Type: Journal Articles
Source: Business Horizons
Publication Year: 2010

[This document has not yet been rated] 1294 views

Social networking sites, such as Facebook, have exploded on to the cultural and business landscape. Not only can firms use social networking sites to present organizational information to interested parties, but also perhaps gather information regarding job applicants. As an employer, checking out an applicant's Facebook page--much like Googling a candidate's name--is very tempting.

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Peeping Tom and Lady Godiva Supplemental Reading to Facebook (A) and (B): Beacon and Privacy

Author: Martin, Kirsten E.
Product Type: Cases
Source: Business Roundtable Institute for Corporate Ethics
Publication Year: 2010

[This document has not yet been rated] 1114 views

Lady Godiva realized her husband Leofic’s fiscal policy was devastating many of the citizens of Coventry. The regressive tax was hurting the very people they wanted to help.

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Facebook (A, B): Beacon and Privacy

Author: Martin, Kirsten E.
Product Type: Cases
Source: Business Roundtable Institute for Corporate Ethics
Publication Year: 2010

[This document has not yet been rated] 1627 views

Nate Weiner realized his personal life was being circulated online without his permission. Weiner's Internet choices were being shared with all his closest "friends" via his Facebook profile.

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