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Nestle: A Social Media Nightmare (A, B)

Authors: Seijts, Jana; Bigio, Benjamin
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

Faculty Rating: 3 stars3 stars3 stars3 stars3 stars [1 Faculty Rating] 3077 views

On March 17, 2010, the chairman of the board of directors was caught off guard because of a YouTube video created by the environmental activist group Greenpeace. Within 24 hours, the video had more than 100,000 views and anti-Nestlé campaigns quickly emerged on Facebook, Twitter and other social media networks around the world...

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James Post

Author:
Product Type: Featured Users
Source:
Publication Year: 2011

James Post's Featured User Page

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Movement Began with Outrage and a Facebook Page That Gave It an Outlet

Author: Preston, Jennifer
Product Type: Magazine / Newspaper Articles
Source: The New York Times
Publication Year: 2011

[This document has not yet been rated] 1475 views

If there is a face to the revolt that has sprouted in Egypt, it may be the face of Khaled Said. Within five days of his death, an anonymous human rights activist created a Facebook page, It became and remains the biggest dissident Facebook page in Egypt, and it has helped spread the word about the demonstrations in Egypt, which were ignited after a revolt in neighboring Tunisia toppled the government there.

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Search of the Week Archive

Author: The Aspen Institute Center for Business Education
Product Type:
Source: The Aspen Institute Center for Business Education
Publication Year: 2011

[This document has not yet been rated] 7388 views

CasePlace.org’s Searches of the Week.

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The Dragonfly Effect

Author: Aaker, Jennifer L.
Product Type: Books / Book Chapters
Source: Jossey-Bass
Publication Year: 2010

[This document has not yet been rated] 1574 views

In their 2010 book The Dragonfly Effect, Stanford Professor Jennifer Aaker and economist Andy Smith provide tools and strategies for using social media to create social good.

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You've Been Tagged! (Then Again, Maybe Not): Employers and Facebook

Authors: Smith, William P.; Kidder, Deborah L.
Product Type: Journal Articles
Source: Business Horizons
Publication Year: 2010

[This document has not yet been rated] 1179 views

Social networking sites, such as Facebook, have exploded on to the cultural and business landscape. Not only can firms use social networking sites to present organizational information to interested parties, but also perhaps gather information regarding job applicants. As an employer, checking out an applicant's Facebook page--much like Googling a candidate's name--is very tempting.

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Peeping Tom and Lady Godiva Supplemental Reading to Facebook (A) and (B): Beacon and Privacy

Author: Martin, Kirsten E.
Product Type: Cases
Source: Business Roundtable Institute for Corporate Ethics
Publication Year: 2010

[This document has not yet been rated] 981 views

Lady Godiva realized her husband Leofic’s fiscal policy was devastating many of the citizens of Coventry. The regressive tax was hurting the very people they wanted to help.

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Facebook (A, B): Beacon and Privacy

Author: Martin, Kirsten E.
Product Type: Cases
Source: Business Roundtable Institute for Corporate Ethics
Publication Year: 2010

[This document has not yet been rated] 1465 views

Nate Weiner realized his personal life was being circulated online without his permission. Weiner's Internet choices were being shared with all his closest "friends" via his Facebook profile.

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All in a Twitter Over Facebook? Social Internet Use at Pragmaticase

Authors: Peiperl, Maury; Jonsen, Karsten; Smit, William
Product Type: Cases
Source: International institute for Management Development
Publication Year: 2009

[This document has not yet been rated] 1743 views

This case presents the issue of employees' use of social media through the eyes of Johan L, the CEO of Pragmaticase. Several companies have started to block employees from accessing Facebook(TM), Twitter(TM), YouTube(TM), LinkedIn(TM), flickr(TM), and other social media tools from their workplace computers and networks.

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The Sustainable MBA Guide on Facebook

Author: The Aspen Institute Center for Business Education
Product Type: Books / Book Chapters; Web Sites
Source: The Aspen Institute Center for Business Education
Publication Year: 2009

[This document has not yet been rated] 1128 views

This is a one of a kind overview of leading MBA programs and how they are integrating social and environmental impact into their academic and extracurricular offerings.

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