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New @ CasePlace

Author: The Aspen Institute Center for Business Education
Product Type: Featured Collections
Source: The Aspen Institute Center for Business Education
Publication Year: 2011

Faculty Rating: 4.5 stars4.5 stars4.5 stars4.5 stars4.5 stars [2 Faculty Ratings] 32398 views

Are you looking for engaging and thought-provoking material that is new to CasePlace.org? If so, you've come to the right place.

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Southwest Airlines

Author: Kochan, Thomas A.
Product Type: Cases
Source: Rebuilding the Social Contract at Work: Lessons from Leading Cases, Institute for Work and Employment Research, MIT Sloan School of Management
Publication Year: 1999

Faculty Rating: 2 stars2 stars2 stars2 stars2 stars [1 Faculty Rating] 30225 views

Southwest Airlines has consistently been successful in terms of profitability, good employee and union relations, and customer satisfaction – at a time when most airline carriers are struggling in all these areas. Central to the company's success is a culture of flexibility, family-orientation, and fun...

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Earnings Management: Causes, Techniques, and Transparent Financial Reporting

Author: Mintz, Steven
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education's Corporate Governance and Accountability Project
Publication Year: 2006

[This document has not yet been rated] 27356 views

Earnings management occurs when managers use judgments to purposefully alter operating results to mislead stakeholders into thinking the company is doing better than it really is or to gain a personal advantage.

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Teaching Modules Homepage

Author: The Aspen Institute Center for Business Education
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2009

Faculty Rating: 5 stars5 stars5 stars5 stars5 stars [1 Faculty Rating] 23947 views

Teaching Module Homepage. Teaching Modules are sets of cases, references, and other materials that are organized around Social Impact Management-related topics and are designed to facilitate classroom teaching.

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GVV Curriculum: Home Page

(Available to all users) Introduction, Annotated Table of Contents, Teaching Modules

Author: Gentile, Mary C.
Product Type:
Source: Giving Voice to Values Curriculum Initiative
Publication Year: 2009

[This document has not yet been rated] 21987 views

Giving Voice to Values (GVV) is an innovative research and curriculum development project, launched by The Aspen Institute Business and Society Program and Yale School of Management. This page serves as the homepage for Faculty for GVV materials...

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Curriculum Library on Employee Ownership (CLEO)

The Internet Home for Teaching about Employee Ownership

Author:
Product Type:
Source: The Aspen Institute Center for Business Education
Publication Year: 2009

[This document has not yet been rated] 20467 views

The internet home for teaching about employee ownership.

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Maximizing Shareholder Value: What Are Shareholders' Interests?

Author: Scully, Maureen
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education's Corporate Governance and Accountability Project
Publication Year: 2005

Faculty Rating: 3 stars3 stars3 stars3 stars3 stars [1 Faculty Rating] 18544 views

Maximizing shareholder value (MSV) guides many business decisions and quickly becomes part of business school students' vocabulary. However, it is important to understand shareholders' interests more precisely. This Teaching Module considers that shareholders might prefer maximization at the level of their portfolio or an industry, not at the individual firm level. It focuses on the underlying question: What are shareholders' interests...

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Coca Cola India

Authors: Kaye, Jennifer; Argenti, Paul A.
Product Type: Cases
Source: Arthur W. Page Society
Publication Year: 2005

[This document has not yet been rated] 17838 views

On August 5, 2003, The Center for Science and Environment, an NGO in India, attacked the safety of Coca-Cola India's products in a press release titled "Twelve Major Drink Brands Sold in and around Delhi Contain a Deadly Cocktail of Pesticide Residues." Though Coke was well within the Indian government's legal limits for pesticide residue in beverages, Coke India CEO Sanjiv Gupta had to decide on the most effective communication strategy to restore public trust and had to weigh a larger policy decision at the same time...

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CasePlace Partners

Author: The Aspen Institute Center for Business Education
Product Type: Partner Pages
Source: The Aspen Institute Center for Business Education
Publication Year: 2011

We recently launched a new feature that allows university Partners to create a customized "channel" on CasePlace.org to showcase their most innovative teaching materials. These channels allow schools to highlight leading edge work in the arena of social, environmental, and sustainability issues within business education...

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Market Failures

Author: Goodwin, Neva
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education's Corporate Governance and Accountability Project
Publication Year: 2006

[This document has not yet been rated] 16414 views

Economists recognize that markets lead to efficiency and the social good only under certain conditions. This collection, prepared by the Global Development and Environment Institute at Tufts University, describes seven causes of market failure and provides cases and readings related to each.

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Preparing to be the Stakeholder Relationship Manager: The Case of Wal-Mart

Authors: Scully, Maureen; Roberts, Alex
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2007

[This document has not yet been rated] 15403 views

This Teaching Module now includes a Teaching Note for Faculty. The job description for Wal-Mart's recently created "Senior Director for Stakeholder Management" seeks "an innovative, out-of-the-box thinker" who can work on the company's commitments in areas including labor and wages, health care, product sourcing, and the environment. Are business schools today training leaders who could fill this role?

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The Promise and Perils of Globalization: The Case of Nike

Author: Locke, Richard
Product Type: Cases
Source: This case is published as a chapter, “The Promise and Perils of Globalization: The Case of Nike”, in the book Management: Inventing and Delivering Its Future.
Publication Year: 2003

[This document has not yet been rated] 14110 views

This case study of Nike Inc. traces the evolution of Nike's policies and practices vis-à-vis labor and environmental standards. The case illustrates the company's evolving definition and commitment to good corporate citizenship and the continuing controversy surrounding the company's practices in this arena.

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Accounting Fraud at WorldCom

Authors: Kaplan, Robert S.; Kiron, David
Product Type: Cases
Source: Harvard Business School
Publication Year: 2004

[This document has not yet been rated] 13235 views

The case provides sufficient detail to allow for a full discussion of the pressures that lead executives and managers to "cook the books," the boundary between earnings smoothing or management and fraudulent reporting, the role for internal control systems and internal audit to prevent or rapidly detect accounting fraud, the expectations about governance processes performed by external auditors and the board of directors, and the pressure and consequences when middle managers follow orders that they know are wrong...

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IKEA's Global Sourcing Challenge (A, B)

Indian Rugs and Child Labor

Authors: Bartlett, Christopher A.; Dessain, Vincent; Sjoman, Anders
Product Type: Cases
Source: Harvard Business School
Publication Year: 2006

[This document has not yet been rated] 12391 views

Traces the history of IKEA's response to a TV report that its Indian carpet suppliers were using child labor. Describes IKEA's growth, including the importance of a sourcing strategy based on its close relationships with suppliers in developing countries...

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Google's HR Practices: A Strategic Edge?

Authors: John, D.; Girija, P.; Nightingale, F
Product Type: Cases
Source: IBS Research Center
Publication Year: 2008

Faculty Rating: 3 stars3 stars3 stars3 stars3 stars [1 Faculty Rating] 11699 views

This case helps students: (1) to analyze how employees help a company in differentiating itself from its competitors in knowledge-based industries; (2) to analyze how companies attract the best-knowledge workers and retain employees in a competitive environment; (3) to analyze the innovative HR practices and the 'Best Place to Work For' culture at Google; and (4) to analyze the future implications of Google's HR practices in the long run.

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Access Teaching Module

Authors: Johnson, Jennifer; Scully, Maureen
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2009

Faculty Rating: 5 stars5 stars5 stars5 stars5 stars [1 Faculty Rating] 11254 views

Access, to new markets and materials, to new sources of labor and information, to new communities and new ideas, is crucial to business, and can also serve as a way to spread the benefits of economic development to people and their communities. How does access bring value to business and society and can it also be used to reduce the downside of globalization?

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Giving Voice to Values Curriculum: Home Page

(Available to all users) Introduction, Annotated Table of Contents, Teaching Modules

Author: Gentile, Mary C.
Product Type: Essays and Concept Papers; Syllabi
Source: Giving Voice to Values Curriculum Initiative
Publication Year: 2009

[This document has not yet been rated] 10817 views

Drawing on both the actual experiences of business practitioners as well as cutting edge social science and management research, Giving Voice to Values fills a long-standing and critical gap in business education by expanding the definition of what it means to teach business ethics.

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Phar-Mor, Inc.: Accounting Fraud, Litigation, and Auditor Liability

Authors: Buckless, Frank A.; Glover, Steven M.; Prawitt, Douglas F.
Product Type: Cases
Source: Prentice Hall
Publication Year: 2000

[This document has not yet been rated] 10187 views

This case discusses the accounting fraud that was successfully crafted by the upper management tier of Phar-Mor, Inc. Many upper level managers received prison sentences, and numerous legal claims against the retail company and its auditors, Coopers & Lybrand LLP, were made, the majority of which were settled out of court...

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Advertising Ethics: Reasons, Rationalizations, Biases, and Heuristics

Author: Drumwright, Minette E.
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2005

[This document has not yet been rated] 9846 views

Advertising practitioners often have difficulty seeing ethical issues or have a distortion of moral vision that has been referred to as “moral myopia” by researchers. Even if they do see ethical issues, they often have difficulty talking about them, a condition referred to as “moral muteness.”

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Featured User Pages

CasePlace.org Users' Favorite Teaching Materials

Author:
Product Type: Featured Users
Source: The Aspen Institute Center for Business Education
Publication Year: 2009

Featured User Pages - CasePlace.org Users' Favorite Teaching Materials

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Reading Collections Homepage

Author: The Aspen Institute Center for Business Education
Product Type: Reading Collections
Source: The Aspen Institute Center for Business Education
Publication Year: 2011

[This document has not yet been rated] 9451 views

Reading Collections are brief sets of cases, references, and other materials designed to facilitate teaching by providing introductions to specific topics.

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Toys R Us Japan

Authors: Spar, Debora L.; MacKenzie, Jacqueline; Bures, Laura
Product Type: Cases
Source: Harvard Business School
Publication Year: 1999

[This document has not yet been rated] 9431 views

Documents the American retailer's process of entry into the Japanese toy market. Discusses the history of Toys "R" Us in the United States as well as the history of the Japanese toy market, distribution, wholesaling, and retailing systems...

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Unilever's 'Real Beauty' Campaign for Dove

Authors: Fernando, R; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2007

[This document has not yet been rated] 9341 views

This case is about Unilever's 'Campaign for Real Beauty' (CFRB) marketing campaign for its leading personal care brand 'Dove'. CFRB was a multi-faceted campaign that sought to challenge the stereotypes set by the beauty industry.

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Sarbanes-Oxley Act: What Has it Wrought?

Author: Keating, Elizabeth
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education's Corporate Governance and Accountability Project
Publication Year: 2006

[This document has not yet been rated] 9292 views

The Sarbanes-Oxley Act is the most significant piece of corporate securities legislation since the Securities Act of 1933 and The Securities and Exchange Act of 1934. The Act's requirements are significant and have brought about substantial change in the work and role of auditors and the operations and financial disclosures of publicly traded corporations. However, this change has not been costless. This Teaching Module complements "Sarbanes Oxley Act: How Did We Get Here?"...

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Ben & Jerry's Homemade Ice Cream Inc.: Keeping the Mission(s) Alive

Author: Theroux, John
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 1991

[This document has not yet been rated] 9117 views

Ben & Jerry's is an anti-establishment, values-driven company that has become a successful venture. The dominant founder, Ben Cohen, is not an effective manager, but he brings creative marketing and product skills that have been important to the company's success...

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PowerPoint: Financial Statement Fraud (Enron & Others)

Author: American Institute of Certified Public Accountants
Product Type: Multimedia
Source: American Institute of Certified Public Accountants
Publication Year: 2005

[This document has not yet been rated] 8564 views

This PowerPoint presentation includes a number of recent examples of accounting fraud, including Enron, MCI, WorldCom and others.

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Employee Ownership: A Topic for the Entrepreneurship Curriculum

Author: Scully, Maureen
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2009

[This document has not yet been rated] 8527 views

This Teaching module shows four areas in the entrepreneurship curriculum where teaching about employee ownership can 1) put a needed spotlight on this widespread and useful practice and 2) add conceptual value and rich examples for the course topics being taught...

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Sarbanes-Oxley Act: How Did We Get Here?

Author: Keating, Elizabeth
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education's Corporate Governance and Accountability Project
Publication Year: 2006

[This document has not yet been rated] 8160 views

The Public Company Accounting Reform and Investor Protection Act, known as “Sarbanes-Oxley Act”, was passed in 2002 following a series of corporate bankruptcies and allegations of executive management malfeasance, most notably Enron and WorldCom. The regulation of securities had not been this significantly altered since...

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Mining and Metals: Five Issues with Broad Implications

Authors: Shattuck, Rachel; Scully, Maureen
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2008

[This document has not yet been rated] 8136 views

The mining and metals industry offers many challenging questions and useful lessons for MBA students. This teaching module helps professors raise these topics in the classroom by bringing together a variety of different materials from different sources that can be used both as background reading and as the focus of class discussion...

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Exercises for Giving Voice to Values

(Available to all users)

Author: Gentile, Mary C.
Product Type: Teaching Modules
Source: Giving Voice to Values Curriculum Initiative
Publication Year: 2008

[This document has not yet been rated] 8127 views

Included here are just two of the many foundational readings and exercises for the Giving Voice to Values (GVV) curriculum: “Ways of Thinking about Our Values in the Workplace”, an essay explaining the rationale and research behind the approach; “Starting Assumptions for Giving Voice to Values” and “A Tale of Two Stories”, two introductory exercises; “Building a Giving Voice to Values Toolkit”, a journaling exercise.

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Citibank: Launching the Credit Card in Asia Pacific (A)

Author: Rangan, V. Kasturi
Product Type: Cases
Source: Harvard Business School
Publication Year: 1994

[This document has not yet been rated] 7922 views

Consumer Bank pondered the possibilities of launching a credit card in the Asia Pacific region. The bank's New York headquarters, and several of its country managers in the region, were not enthusiastic...

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The Social Responsibility of Business is to Increase its Profits

Author: Friedman, Milton
Product Type: Essays and Concept Papers; Magazine / Newspaper Articles; Speeches
Source: The New York Times Magazine, September 13, 1970.
Publication Year: 1970

[This document has not yet been rated] 7916 views

"When I hear businessmen speak eloquently about the "social responsibilities of business in a free-enterprise system," it's obvious that they believe that they are defending free enterprise

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Teaching Module on Low-Wage Work in The Coming Economy

Author: Johnson, Jennifer
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2009

[This document has not yet been rated] 7747 views

This Teaching Module addresses key issues around low-wage work in the American economy. Its purpose is to introduce the theme of low-wage work and discuss competing sides of the issues it raises for managers, as well as provide examples of solutions businesses have used to address some of the challenges raised by low-wage work.

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What the Law Allows

Author: Gentile, Mary C.
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education's Corporate Governance and Accountability Project
Publication Year: 2005

[This document has not yet been rated] 7673 views

This module – What the Law Allows – was created because some faculty mentioned how it is often assumed that managers and directors are required to take actions that serve shareholders by maximizing short term share price. They wanted to examine those areas where the law allows managers and directors to consider other stakeholders and the firms' longer term well-being. Accordingly, this module focuses on the following question...

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Rethinking the MBA Curriculum in the Finance Discipline

Problems in Financial Management

Author: Becker-Blease, John
Product Type: Syllabi; Teaching Modules
Source: Washington State University, Vancouver
Publication Year: 2008

Faculty Rating: 5 stars5 stars5 stars5 stars5 stars [2 Faculty Ratings] 7624 views

The purpose of this course is to provide students with a heightened appreciation of the role of a financial manager within a firm and to understand the tools and the nature of the decisions that financial managers must make...

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Innovation Corrupted: The Rise and Fall of Enron (A, B)

Author: Salter, Malcolm S.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2005

[This document has not yet been rated] 7538 views

Presents a brief historical overview of Enron's rise, its strategic successes and failures...

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Nike Inc.: Developing an Effective Public Relations Strategy

Authors: Everett, Donna R.; Slaughter, Kathleen E.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2000

[This document has not yet been rated] 7480 views

It had been almost a decade since the first article surfaced in the media alleging that factories sub-contracted by Nike in China and Indonesia were forcing workers to work long hours for low pay, and for physically and verbally abusive managers. The article was the seed of a media campaign that created a public relations nightmare for the company...

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Iggy's Bread of the World

Authors: Gendron, Alexis; Valley, Kathleen
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2000

[This document has not yet been rated] 7206 views

In January 1994, Igor and Ludmilla Ivanovic opened the doors of their bakery, Iggy's Bread of the World. This case describes their unusual mission statement and the way in which they try to bring a social consciousness mentality to a for-profit business...

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Amway in China (A, B)

A New Business Model; Adapting to a Changing Environment

Authors: Tan, David; Tan, Justin
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2009

Faculty Rating: 1 stars1 stars1 stars1 stars1 stars [1 Faculty Rating] 7039 views

Amway is a large manufacturer of household products that uses the direct selling approach. It has expanded into different markets over the years, most recently the Chinese market. However, the company must look at its strategy after the Chinese government implements regulations on the direct marketing business model...

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McDonald's in India

Author: Dash, Kishore
Product Type: Cases
Source: Thunderbird School of Global Management
Publication Year: 2005

Faculty Rating: 4 stars4 stars4 stars4 stars4 stars [1 Faculty Rating] 6839 views

McDonald's relative success in India has several important lessons for global multinational corporations that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork and prefer vegetarian foods, and where people's food habits are dominated by regional food preferences, how could a beef-based hamburger chain achieve success?

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Cirque du Soleil's Human Resource Management Practices

Authors: Gupta, V; Pawar, M
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2007

[This document has not yet been rated] 6746 views

The case discusses the human resource (HR) practices of Cirque du Soleil, the Canada based circus entertainment company.

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Farmacias Similares

Private and Public Health Care for the Base of the Pyramid in Mexico

Authors: Chu, Michael; Garcia-Cuellar, Regina
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2007

[This document has not yet been rated] 6733 views

This case profiles a retail model for low-income markets and examines the role of private enterprise and profits in the health care of low-income populations, the creation of social value in commercial enterprises, and possible implications for public policy.

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Starbucks Coffee Company

Authors: Stanley, Alison; Argenti, Paul A.
Product Type: Cases
Source: Tuck School of Business at Dartmouth
Publication Year: 2002

[This document has not yet been rated] 6683 views

This case traces the origins of Starbucks and its rapid growth through joint partnerships and diversified products, and its rapid expansion of retail cafes...

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Al Dunlap at Sunbeam

Authors: Hall, Brian J.; Khurana, Rakesh; Madigan, Carleen
Product Type: Cases
Source: Harvard Business School
Publication Year: 2003

[This document has not yet been rated] 6680 views

Al Dunlap was one of the best-known corporate turnaround artists of the 1990s. In 1996, he was hired at Sunbeam to effect a restructuring, but was fired almost two years later when the company's financial performance and stock price began to decline...

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Wal-Mart, 2005

Author: Yoffie, David B.
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2005

[This document has not yet been rated] 6527 views

Wal-Mart has been expanding, both domestically and internationally. This case covers recent developments at Wal-Mart, including new stores, new store formats, and international expansion. The learning objective of this case is: To look at strategy and competition in the discount retail environment.

 

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Advertising Ethics Cases: Reasons, Rationalizations, Biases, and Heuristics

Author: Drumwright, Minette E.
Product Type: Cases
Source: Available on CasePlace.org
Publication Year: 2005

[This document has not yet been rated] 6444 views

Six fictionalized scenarios of ethical dilemmas in advertising.  

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University of South Carolina


Author:
Product Type: Partner Pages
Source:
Publication Year: 2010

Best known for its innovations in international business education and research, the Darla Moore School of Business has a history of preparing business leaders for the ever-changing global marketplace through a blend of academic rigor and real-world experience.

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Eat2Eat.com

Authors: Goodwin, Nigel; Hardy, Kenneth G.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2006

Faculty Rating: 1.5 stars1.5 stars1.5 stars1.5 stars1.5 stars [2 Faculty Ratings] 6332 views

Eat2Eat.com was an Internet-based restaurant reservation service covering a dozen cities in the Asia Pacific region. The case focuses on entrepreneurial marketing with sub-themes of financing and small enterprise management. It is a story of an entrepreneur who had an idea and enough money to launch it, but then struggles to achieve adequate scale...

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HIV / AIDS and Strategy

Author: Gentile, Mary C.
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2006

[This document has not yet been rated] 6306 views

When the challenges of HIV/AIDS in developing countries are integrated into Management Education, they are often addressed in Business & Society courses or Business Ethics courses. However, this teaching module provides a set or readings for students as well as some background readings for faculty that illustrate the importance and relevance of raising this topic in core Strategy courses...

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Wal-Mart's Sustainability Strategy

Authors: Plambeck, Erica; Denend, Lyn
Product Type: Cases
Source: Stanford University
Publication Year: 2007

[This document has not yet been rated] 6284 views

Senior executives at Wal-Mart launched the company's new sustainability strategy in 2005. The case describes their efforts to keep environmental improvement tightly coupled with business values and profitability.

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