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6419 DOCUMENTS. PAGE 6 of 642 Items 51-60 of 6419
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Wal-Mart's Sustainability Strategy
Authors: Plambeck, Erica; Denend, Lyn
Product Type: Cases
Source: Stanford University
Publication Year: 2007
Senior executives at Wal-Mart launched the company's new sustainability strategy in 2005. The case describes their efforts to keep environmental improvement tightly coupled with business values and profitability.
Arthur Andersen LLP
Authors: Hawkins, David F.; Cohen, Jacob
Product Type: Cases
Source: Harvard Business School
Publication Year: 2006
This case highlights the history of Arthur Andersen and the collapse of the firm following the Enron Corp. audit and the Department of Justice obstruction of justice conviction. To encourage the discussion of the role of audit firms, the accounting industry, and internal controls.
Bombardier Versus Embraer: Charges of Unfair Competition
Authors: Conklin, David W.; Hunter, David
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 1999
One of Canada's high-tech success stories, Bombardier, changed the airline industry with the introduction of its short-haul turbo-prop planes and jets in the early 1990s. By the mid-1990s, a new player from Brazil, Embraer, had entered the market and was capturing a lot of business from Bombardier...
BP and Corporate Greenwash
Author: Sider, Michael
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2009
BP's green re-branding efforts began officially with the unveiling of its new BP Helios mark, named after the Greek sun god. However, environmental groups heaped scorn on BP's green re-branding. Greenpeace gave the company its Greenhouse Greenwash Award, given to the largest "corporate climate culprit" on earth.
Board Representation: Multiple Interests and Corporate Governance
Authors: Scully, Maureen; Johnson, Jennifer
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education's Corporate Governance and Accountability Project
Publication Year: 2006
What issues are involved in representing multiple interests on boards? Several perspectives on corporate governance allow that shareholders and other stakeholders be taken into account in decisions about corporate strategy and resource allocation. The process of integrating minority concerns into corporate boards is often fraught with challenges...
Johnson & Johnson (A)
Authors: Hoffman, Francis J.; Bhambri, Arvind
Product Type: Cases
Source: Harvard Business School
Publication Year: 1986
Describes the Johnson & Johnson culture and the corporate systems, structures, and procedures which reflect and promote it.
Hindustan Lever Limited and Marketing to the Poorest of the Poor
Authors: Gorman, Michael; Ahmad, Pia S.; Werhane, Patricia H.
Product Type:
Source: International Journal of Entrepreneurship & Innovation Management; 2004, Vol. 4 Issue 5, p1
Publication Year: 2004
The article presents a case study on the marketing activities of Hindustan Lever Ltd. (HLL) and Nirma Consumer Care Ltd. in India. In India, HLL tended to focus upon the urban middle class and elite. Meanwhile, Nirma Consumer Care Ltd. produced and marketed a detergent, Nirma, targeting the poor rural sector...
Donna Klein and Marriott International (A, B)
Authors: Bollier, David; Pochop, Laura; Meyer, Kathleen A.
Product Type: Cases
Source: The Business Enterprise Trust
Publication Year: 1997
In the early 1990s, Donna Klein, Director of Work/Life programs for Marriott International, surveyed hotel and resort managers and found they increasingly were relied upon to help employees cope with the stresses of their personal lives. Immigration, child custody, spousal abuse--numerous personal issues were requiring up to 50% of managers' time and fueling extremely high turnover among the company's over 100,000 lower-wage workers...
Unilever in India
Authors: Rangan, V. Kasturi; Rajan, Rohithari
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2006
With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits...
Background Materials for Giving Voice to Values
Author: Gentile, Mary C.
Product Type: Teaching Modules
Source: Giving Voice to Values Curriculum Initiative
Publication Year: 2008
Included here is an introductory essay that describe how the Giving Voice to Values (GVV) curriculum can be used within the business curriculum as well as in stand alone extra curricular workshops; a brief essay that answers frequently asked faculty questions; an audio presentation that includes an introduction to the curriculum and comments by several faculty who have used it in their MBA and executive MBA teaching; and an CaseInPoint Op Ed that discusses the rationale behind this teaching approach. A brief essay presenting tips for using GVV in online course formats is also included.
6419 DOCUMENTS. PAGE 6 of 642 Items 51-60 of 6419