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6419 DOCUMENTS. PAGE 7 of 642 Items 61-70 of 6419
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Hewlett-Packard-Compaq: The Merger Decision
Authors: Palepu, Krishna G.; Barnett, Jonathan
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2004
Hewlett-Packard's proposed $24 billion acquisition of rival Compaq marked the largest merger in the history of the computer industry. The merger was Hewlett-Packard's response to sweeping changes impacting the technology industry....
Investments and Returns: Who Has Legitimate Claim on the Returns of the Firm?
Authors: Scully, Maureen; Gentile, Mary C.
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education's Corporate Governance and Accountability Project
Publication Year: 2004
Corporate governance and accountability are examined through case studies, background conceptual pieces, and articles from the business and popular press. The background readings are by Professor Margaret Blair and colleagues, whose work challenges conventional assumptions about the primacy of shareholders among corporate stakeholders, based on legal precedent and best practices for long-term firm viability.
Rejuvenating Wal-Mart's Reputation
Author: Hemphill, Thomas A.
Product Type: Cases
Source: Business Horizons
Publication Year: 2005
Wal-Mart, the world's largest retailer, was named by Fortune as the "most admired company in America" for the years 2003 and 2004. However, these and other accolades have not quieted a chorus of critics...
Calvin Klein, Inc. and the Kiddie Porn Ads (A, B)
Authors: Naumes, Margaret J.; Naumes, William
Product Type: Cases
Source: North America Case Research Association, Case Research Journal, Summer, 1999; The Laurier Institute
Publication Year: 1999
Calvin Klein Inc. is a company with a history of controversial advertising, going back to 1980's ads with then 15-year-old actress Brooke Shields saying, "Nothing comes between me and my Calvins." In 1995, the company began a new series of ads for Calvin Klein jeanswear, featuring young models in suggestive poses...
Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts
Authors: Mitchell, Ronald K.; Agle, Bradley R.; Wood, Donna J.
Product Type: Journal Articles
Source: Academy of Management Review 1997, Volume 22, No. 4, pp. 853-886
Publication Year: 1997
This discussion of stakeholder theory argues that stakeholders possess one or more of three relationship attributes: power, legitimacy and urgency.
The Aravind Eye Hospital, Madurai, India: In Service for Sight
Author: Rangan, V. Kasturi
Product Type: Cases
Source: Harvard Business School
Publication Year: 2007
Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population...
"Hips Feel Good" - Dove's Campaign for Real Beauty
Authors: Gey, Thomas; Nugent, Nick; Wesley, David T.A.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2007
In an attempt to increase sales volume by 80 per cent, Unilever re-launched Dove in 2004 with a new campaign. The campaign asks the question “What is real beauty?” and attempts to redefine it in ways that challenge commonly portrayed stereotypes.
PowerPoint: The WorldCom Fraud
Author: American Institute of Certified Public Accountants
Product Type: Multimedia
Source: American Institute of Certified Public Accountants
Publication Year: 2005
This PowerPoint presentation focuses on the WorldCom accounting fraud uncovered in 2002. It reviews WorldCom's rise to industry leadership, expansion, and eventual fall in the wake of one of the largest accounting scandals in history.
Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Oreal
Authors: Fernando, Rajiv; Purkayastha, Debapratim
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
L'Oreal, considered an example of the societal marketing concept, grew rapidly for more than a decade till it faced some serious problems in the 1990s and the early 2000s.
Hurricane Katrina: Business School Classroom Discussions in its Aftermath
Authors: Scully, Maureen; Roberts, Alex; CasePlace.org
Product Type: Teaching Modules
Source: CasePlace.org
Publication Year: 2005
As classes resumed in early September 2005, many students wanted to talk about Hurricane Katrina, its aftermath, and its implications on our society and us as business professionals. This collection poses ways to bring the topic of Katrina into the business school classroom, drawing upon but also analyzing and moving beyond what appears in the daily press.
6419 DOCUMENTS. PAGE 7 of 642 Items 61-70 of 6419