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Author: Yagan, Jessica Droste
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McDonald's Corp.
Managing a Sustainable Supply Chain
Authors: Goldberg, Ray A.; Yagan, Jessica Droste
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2007
Set after Greenpeace's successful campaign against McDonald's practices, this case investigates how a major food service company takes a pro-active role in the sustainability of its food supply chain.
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