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The Social Responsibility of Business is to Increase its Profits

Author: Friedman, Milton
Product Type: Essays and Concept Papers; Magazine / Newspaper Articles; Speeches
Source: The New York Times Magazine, September 13, 1970.
Publication Year: 1970

[This document has not yet been rated] 7900 views

"When I hear businessmen speak eloquently about the "social responsibilities of business in a free-enterprise system," it's obvious that they believe that they are defending free enterprise

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Cirque du Soleil's Human Resource Management Practices

Authors: Gupta, V; Pawar, M
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2007

[This document has not yet been rated] 6742 views

The case discusses the human resource (HR) practices of Cirque du Soleil, the Canada based circus entertainment company.

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Hong Kong Disneyland: Where is the Magic?

Authors: Yim, C; Lau, J
Product Type: Cases
Source: Asia Case Research Centre, The University of Hong Kong
Publication Year: 2007

[This document has not yet been rated] 5082 views

Hong Kong Disneyland was the Walt Disney Company's third international theme park outside America, after Tokyo and Paris. This case can be used to explore what could be done to enhance the smooth delivery of the Disney into an Asian cultural setting.

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Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives

Authors: Bhattacharya, C.B.; Sen, Sankar
Product Type: Journal Articles
Source: California Management Review
Publication Year: 2004

[This document has not yet been rated] 4686 views

Although companies are devoting significant resources to corporate social responsibility (CSR) initiatives, insights into the optimal formulation, implementation, and effectiveness estimation of CSR strategies are currently scarce. This article takes an in-depth look at when, why, and how CSR works from a consumer's perspective...

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Disneyland Resort Paris

Mickey Goes to Europe

Authors: Karsten, Jonsen; Maznevski, Martha
Product Type: Cases
Source: International Institute for Management Development
Publication Year: 2006

[This document has not yet been rated] 4464 views

The case tracks the story of Disneyland Resort Paris from its opening in 1992 until the end of 2006, illustrating how the resort's managers learned from their initial errors how to take a strong cultural product (the Disney experience) and implement it effectively in a multicultural environment.

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MTV Networks: The Arabian Challenge

Author: Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008

[This document has not yet been rated] 4153 views

Music Television Networks (MTVN) had developed over the years a reputation for its ability to provide localized content without diluting what MTV stood for.

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Fritidsresor Under Pressure (A, B, C)

The First 10 Hours; The First Week; After the Tsunami

Authors: Margolis, Joshua; Dessain, Vincent; Sjoman, Anders
Product Type: Cases
Source: Harvard Business School
Publication Year: 2007

[This document has not yet been rated] 3364 views

Amid the initial uncertainty after the tsunami in Southeast Asia in 2004, the leadership team of Fritidsresor must make a range of decisions to orchestrate the company's response and manage the rest of its travel business.

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Productivity of Growing Global Energy Demand

A Microeconomic Perspective

Author: McKinsey Global Institute, The
Product Type: Policy and Issue Reports
Source: The McKinsey Global Institute
Publication Year: 2006

[This document has not yet been rated] 3255 views

To date, the global debate about energy has focused too narrowly on curbing demand. Instead, the best way to meet the challenge of growing global energy demand may be to focus on energy productivity, which reconciles both demand abatement and energy-efficiency.

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Carden Park, Cheshire, England: Europe's Premier Hotel, Golf, Sports and Leisure Resort

Author: Bowie, David
Product Type: Cases
Source: Sheffield Hallam University
Publication Year: 1995

[This document has not yet been rated] 3072 views

The case challenges students' understanding of key marketing principles and stimulates discussion on business ethics. Suitable for third year undergraduates, graduate students and senior managers...

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Everyday High Health Costs; One Giant's Struggle Is Corporate America's, Too

Author: Abelson, Reed
Product Type: Magazine / Newspaper Articles
Source: The New York Times
Publication Year: 2005

[This document has not yet been rated] 2946 views

Back in the spring, amid relentless criticism that Wal-Mart Stores was failing to provide affordable health care to employees, executives at the company decided to take a detailed look at its benefits. Wal-Mart knew its health costs were spiraling upward out of control, said M. Susan Chambers, the senior executive who led the initiative, but it was surprised to discover that its critics had a point...

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