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Vegpro Group: Growing in Harmony

Authors: Shelman, Mary L.; Milder, Brian; Bell, David E.
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2007

[This document has not yet been rated] 2151 views

This case illustrates inherent conflicts between social causes.

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The Fair Trade Story (A, B, C)

(A) The Discovery of Charity Trade; (B) The Foundation of Café Direct; (C) From Charity Spin-off to Gourmet Coffee

Author: Hockerts, Kai
Product Type: Cases
Source: INSEAD
Publication Year: 2005

[This document has not yet been rated] 2106 views

This case traces the evolution of fair trade, from ‘charity trade', i.e. the sale of objects produced in developing countries with little functional value to the sale of functional, and often organic products...

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Kenya Airways (A)

Author: Munene, Catherine
Product Type: Cases
Source: United States International University
Publication Year: 2006

[This document has not yet been rated] 2073 views

In February 2003, Mr. Titus Naikuni was hired as Managing Director and CEO of the Kenya Airways Group. After attending the first few weekly business meetings as the Group's Managing Director and CEO, he realized he needed to develop a new direction for the company...

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Heineken NV: Workplace HIV/AIDS Programs in Africa (A, B, C)

Authors: Barrett, Diana; Ballou, Daniella
Product Type: Cases
Source: Harvard Business School
Publication Year: 2003

[This document has not yet been rated] 2048 views

This case shows how Heineken is responding to the global AIDS epidemic and considering it as part of the company's corporate social responsibility. Explores the opportunities, challenges, and motivations for a multinational company in Africa to respond to the AIDS epidemic through a workplace program.

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Merck Global Health Initiatives (A, B)

Authors: Austin, James E.; Barrett, Diana; Weber, Jeffrey
Product Type: Cases
Source: Harvard Business School
Publication Year: 2001

[This document has not yet been rated] 2017 views

Focuses on Merck's drug donation program and then raises new issues facing management about what to do about HIV/AIDS in Africa given the company's development of a new therapy. Describes collaboration among many parties including the Gates Foundation, other pharmaceutical companies, and the government of Botswana...

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Developing a Management System's Approach to Sustainability at BMW Group (Part 1 of 2)

Authors: McElhaney, Kellie A.; Toffel, Michael W.; Hill, Natalie
Product Type: Magazine / Newspaper Articles
Source: Corporate Environmental Strategy: International Journal of Corporate Sustainability
Publication Year: 2009

[This document has not yet been rated] 2011 views

This article describes how DesignWorks/USA, a subsidiary of BMW Group, developed a Sustainability Management System (SMS) by integrating the management of environmental, social and traditional business issues.

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Customer Relationship Management at BBSN

Author: David-West, Olayinka
Product Type: Cases
Source: Lagos Business School
Publication Year: 2005

[This document has not yet been rated] 2004 views

In March 2005 and after almost a decade in business, Ronke Dawodu, founder and Managing Director of BuyBest Supermarket Nigeria (BBSN), wondered when her company would develop the ability to track customers and reward them continuously for their loyalty and patronage...

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Muslim Colas

Cola Wars or Cola Crusades?

Authors: Faulk, Saskia; Usunier, Jean-Claude
Product Type: Cases
Source: University of Lausanne
Publication Year: 2006

[This document has not yet been rated] 1965 views

This case deals with the rise of colas marketed by Muslim-led businesses, in the context of consumer boycotts of American products and brands. The purpose is to emphasise how politics and political events may impact consumer behaviour, competition, and business strategy.

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Capitec Bank: Low-Cost Banking for Joe Average

Authors: Mosala, T.; Townsend, S.
Product Type: Cases
Source: Wits Business School - University of the Witwatersrand
Publication Year: 2007

[This document has not yet been rated] 1950 views

Capitec Bank, which began specializing in microlending, expands services to its entry level clients. This case discusses how to increase its target market, and change the Bank's image to an all service bank.

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(PRODUCT) RED (A, B)

Authors: Chen, David; Moon, Youngme; Norton, Michael
Product Type: Cases
Source: Harvard Business School
Publication Year: 2008

[This document has not yet been rated] 1945 views

These cases describe the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived of by U2's Bono and Bobby Shiver to combat AIDS in sub-Saharan Africa.

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