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YOUR SEARCH PRODUCED 400 MATCHES.      PAGE 12 of 41    Items 111-120 of 400    8 9 10 11 12 13 14 15 16 NEXT »
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Marketers, Meet the Millennial Generation

Author: Jullens, John
Product Type: Magazine / Newspaper Articles
Source: Strategy + Business
Publication Year: 2007

[This document has not yet been rated] 1250 views

Even with decades of practice communicating with young consumers, marketers may not know what they are in for with Generation Y. Most companies have had little exposure to this cohort. In the U.S., more than 60 million consumers were born between the launch of MTV in 1981 and the commercialization of the Internet in 1996; they have about 140 million counterparts in Europe and almost 20 million in Japan. The older members of the group are only now moving into the mainstream adult arena of reliable cars and mortgages.

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Sapient Corp. (Abridged)

Authors: Khurana, Rakesh; Podolny, Joel
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2006

[This document has not yet been rated] 1247 views

Focuses on the creative use of organizational purpose and values as an integral part of strategy and alignment of organizational activities.

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U.S. Air Force, Whole Foods Top EPA List of Renewable Energy Users

Author: GreenBiz.com
Product Type: Magazine / Newspaper Articles
Source: ClimateBiz.com
Publication Year: 2005

[This document has not yet been rated] 1246 views

The Green Power Top 25 list is the U.S. Environmental Protection Agency's annual ranking of American companies, organizations, and government institutions that have voluntarily bought the most renewable energy and are part of the EPA Green Power Partnership...

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Corporations and the 21st Century: How Do Today's Companies Need to Change to Meet Tomorrow's Needs?

Authors: Waddock, Sandra; White, Allen; Goyder, Mark; Nelson, Jane; Lacy, Peter; Post, James
Product Type: Journal Articles
Source: Academy of Management
Publication Year: 2007

[This document has not yet been rated] 1240 views

When corporations were first developed on a large scale in the late 19th century, their charters designated that they were only to remain incorporated as long as they served what the US Constitution termed the general welfare. Thus, at least in theory, corporations would remain incorporated only as long as they continued to serve the interests of society, as well as providing goods and services that resulted in profits for their owners...

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Legal: Messner, Vetere Implicated In Alleged Kickback Scam

Author: Edwards, Jim
Product Type: Magazine / Newspaper Articles
Source: Brandweek. This article is available on CasePlace.org with the permission of VNU Business Media. ©2004-5 VNU Business Media, Inc.
Publication Year: 2005

[This document has not yet been rated] 1238 views

Federal prosecutors have alleged that a print salesman indicted in the bid-rigging scheme that existed at Grey Global Group in New York was also involved in a second kickback arrangement with a former executive at the agency once known as Messner Vetere...

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The Price of Admission

Author: Edwards, Jim
Product Type: Magazine / Newspaper Articles
Source: Brandweek
Publication Year: 2004

[This document has not yet been rated] 1236 views

Shortly after Foote, Cone & Belding's San Francisco office won the massive AT&T Wireless account in 1998, the agency received a curious fax from one of the companies that prepared and printed its billboards and magazine ads. The fax detailed a vacation itinerary, including its cost, for Judy Brill, FCB's chief buyer of printing services on the AT&T business...

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The Business of Green: A Special Section

Author: The New York Times
Product Type: Magazine / Newspaper Articles; Web Sites
Source: The New York Times
Publication Year:

[This document has not yet been rated] 1232 views

A special New York Times section on Green Business: Businesses are going green for many reasons, not just to enhance their image. Some are seeking a competitive advantage...

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Potter-Smith Chartered Accountants

Authors: Haywood-Farmer, J.; Meier, P.; Graham, C.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2007

[This document has not yet been rated] 1232 views

When confronted with a major legal action, the director of professional standards at a major Canadian accounting firm must decide if the firm's quality control procedures are adequate.

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Siemens: Building a Structure to Drive Performance and Responsibility (A, B)

Authors: Sorensen, Jesper; Leslie, Sara Gaviser
Product Type: Cases
Source: Stanford Graduate School of Business
Publication Year: 2010

[This document has not yet been rated] 1223 views

Peter Löscher became CEO of Siemens in July, 2007 as the company was reeling from a compliance scandal involving hundreds of millions of Euros in suspected bribes. In addition to the changes that Löscher made to the company structure, he transformed employees' attitudes and renewed the entrepreneurial and innovative spirit among managers in the organization.

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Figures Don't Lie, But Liars Figure

Author: MacDonald, Elizabeth
Product Type: Magazine / Newspaper Articles
Source: Forbes.com
Publication Year: 2007

[This document has not yet been rated] 1215 views

Despite what the term suggests, U.S. Generally Accepted Accounting Principles(GAAP) are really not about principle, nor about doing what is right...

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