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Industry: Advertising
YOUR SEARCH PRODUCED 86 MATCHES. PAGE 1 of 9 Items 1-10 of 86
Cents and Sensibility: Why Marketing to Multicultural Consumers Requires a Subtle Touch
Author:
Product Type: Magazine / Newspaper Articles
Source: Knowledge@Wharton
Publication Year: 2010
In an era of globalization and fluid national borders, advertising that appeals to cultural and ethnic identity has become a vital part of the corporate marketing arsenal.
Adworkshop employees part-owners of the company
Author: Heath, Dan
Product Type: Magazine / Newspaper Articles
Source: Press-Republican
Publication Year: 2009
Adworkshop believes it is the first company headquartered in the Adirondack Park to establish an Employee Stock Ownership Plan.
Communications company practises full disclosure and transparency when implementing ESOP
Author: Jensen, Camille
Product Type: Magazine / Newspaper Articles
Source: Axiom News
Publication Year: 2009
The Toronto-based advertising and communications agency recently implemented an employee share ownership plan (ESOP), that has allotted 49 per cent of the company's shares to potential and existing staff members.
A Closer Look at Business Education: Marketing, Revisited
Author: Goldbach, Justin F.
Product Type: Policy and Issue Reports
Source: The Aspen Institute Center for Business Education
Publication Year: 2008
Decision makers in a wide range of mainstream, for-profit firms are using social impact management issues as a way to differentiate themselves in the market. Business schools, too, are beginning to differentiate themselves in the ways they are integrating these issues into some of their curricula.
The Pink Dollar
Authors: Raghubir, P.; Guerrero, F.; Wong, A.
Product Type: Cases
Source: ECCH
Publication Year: 2008
The case presents the dilemma of 'Joe Jones', Product Director for a well-known fragrance line in the luxury products category of a large consumer products company.
Kleenex: The Saga of a Super Brand
Authors: Srinivasa, Adapa; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
Consumer packaged goods major, Kimberly-Clark Corporation, had, over the years, made Kleenex a super brand.
Johnson & Johnson's "Camp Baby": Great Customer Relationship Management or a Public Relations Fiasco?
Authors: Purkayastha, D.; Indu, P.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
The case discusses in detail, 'Camp Baby,' an event organized by Johnson & Johnson (J&J), one of the largest health care companies in the world that has over the years built up a reputation as a marketing-savvy company.
Pfizer Inc's Lipitor: The Celebrity Endorsement Controversy
Authors: Srinivasa, Adapa; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
In 2006, Pfizer, Inc, the world's largest pharmaceutical company, was facing a big challenge in sustaining the sales of its cash cow Lipitor.
The Julie Roehm Saga at Wal-Mart Stores, Inc
Authors: Purkayastha, D.; Syeda, I.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
This case is about the high profile firing of Julie Roehm from the world's largest retail chain Wal-Mart Stores Inc and the ugly aftermath that saw both the parties engage in a legal (as well as public) battle.
Video: Advanced Results Marketing (A)
Authors: Marram, E.; Youngman, C.; Luecke, R.
Product Type: Cases; Multimedia
Source: Arthur M Blank Center for Entrepreneurship
Publication Year: 2007
This video is to accompany the case '154-C07A-P'. The abstract of the case is as follows: Victor Grillo, was deeply distressed by what was happening in Advanced Results Marketing, the company he had founded.
YOUR SEARCH PRODUCED 86 MATCHES. PAGE 1 of 9 Items 1-10 of 86