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Industry: Advertising
YOUR SEARCH PRODUCED 86 MATCHES. PAGE 1 of 9 Items 1-10 of 86
Unilever's 'Real Beauty' Campaign for Dove
Authors: Fernando, R; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2007
This case is about Unilever's 'Campaign for Real Beauty' (CFRB) marketing campaign for its leading personal care brand 'Dove'. CFRB was a multi-faceted campaign that sought to challenge the stereotypes set by the beauty industry.
The Social Responsibility of Business is to Increase its Profits
Author: Friedman, Milton
Product Type: Essays and Concept Papers; Magazine / Newspaper Articles; Speeches
Source: The New York Times Magazine, September 13, 1970.
Publication Year: 1970
"When I hear businessmen speak eloquently about the "social responsibilities of business in a free-enterprise system," it's obvious that they believe that they are defending free enterprise
Advertising Ethics Cases: Reasons, Rationalizations, Biases, and Heuristics
Author: Drumwright, Minette E.
Product Type: Cases
Source: Available on CasePlace.org
Publication Year: 2005
Six fictionalized scenarios of ethical dilemmas in advertising.
Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives
Authors: Bhattacharya, C.B.; Sen, Sankar
Product Type: Journal Articles
Source: California Management Review
Publication Year: 2004
Although companies are devoting significant resources to corporate social responsibility (CSR) initiatives, insights into the optimal formulation, implementation, and effectiveness estimation of CSR strategies are currently scarce. This article takes an in-depth look at when, why, and how CSR works from a consumer's perspective...
How Advertising Practitioners View Ethics: Moral Muteness, Moral Myopia, and Moral Imagination
Authors: Drumwright, Minette E.; Murphy, Patrick E.
Product Type: Journal Articles
Source: Copyright © 2004 by American Academy of Advertising. From Journal of Advertising, vol. 33, no. 2 (Summer 2004). Used with permission of M.E. Sharpe, Inc. All rights reserved. Not for reproduction.
This article is available for download to registered faculty users. All other users please see the link to the Journal of Advertising listed below.
Publication Year: 2004
This study examines how advertising agency personnel perceive, process, and think about ethical issues
Pfizer Inc's Lipitor: The Celebrity Endorsement Controversy
Authors: Srinivasa, Adapa; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
In 2006, Pfizer, Inc, the world's largest pharmaceutical company, was facing a big challenge in sustaining the sales of its cash cow Lipitor.
Johnson & Johnson's "Camp Baby": Great Customer Relationship Management or a Public Relations Fiasco?
Authors: Indu, P.; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
The case discusses in detail, 'Camp Baby,' an event organized by Johnson & Johnson (J&J), one of the largest health care companies in the world that has over the years built up a reputation as a marketing-savvy company.
Productivity of Growing Global Energy Demand
Author: McKinsey Global Institute, The
Product Type: Policy and Issue Reports
Source: The McKinsey Global Institute
Publication Year: 2006
To date, the global debate about energy has focused too narrowly on curbing demand. Instead, the best way to meet the challenge of growing global energy demand may be to focus on energy productivity, which reconciles both demand abatement and energy-efficiency.
Kleenex: The Saga of a Super Brand
Authors: Srinivasa, Adapa; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
Consumer packaged goods major, Kimberly-Clark Corporation, had, over the years, made Kleenex a super brand.
Everyday High Health Costs; One Giant's Struggle Is Corporate America's, Too
Author: Abelson, Reed
Product Type: Magazine / Newspaper Articles
Source: The New York Times
Publication Year: 2005
Back in the spring, amid relentless criticism that Wal-Mart Stores was failing to provide affordable health care to employees, executives at the company decided to take a detailed look at its benefits. Wal-Mart knew its health costs were spiraling upward out of control, said M. Susan Chambers, the senior executive who led the initiative, but it was surprised to discover that its critics had a point...
YOUR SEARCH PRODUCED 86 MATCHES. PAGE 1 of 9 Items 1-10 of 86