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Industry: Advertising
YOUR SEARCH PRODUCED 86 MATCHES. PAGE 1 of 2 Items 1-50 of 86
Unilever's 'Real Beauty' Campaign for Dove
Authors: Fernando, R; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2007
This case is about Unilever's 'Campaign for Real Beauty' (CFRB) marketing campaign for its leading personal care brand 'Dove'. CFRB was a multi-faceted campaign that sought to challenge the stereotypes set by the beauty industry.
The Social Responsibility of Business is to Increase its Profits
Author: Friedman, Milton
Product Type: Essays and Concept Papers; Magazine / Newspaper Articles; Speeches
Source: The New York Times Magazine, September 13, 1970.
Publication Year: 1970
"When I hear businessmen speak eloquently about the "social responsibilities of business in a free-enterprise system," it's obvious that they believe that they are defending free enterprise
Advertising Ethics Cases: Reasons, Rationalizations, Biases, and Heuristics
Author: Drumwright, Minette E.
Product Type: Cases
Source: Available on CasePlace.org
Publication Year: 2005
Six fictionalized scenarios of ethical dilemmas in advertising.
Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives
Authors: Bhattacharya, C.B.; Sen, Sankar
Product Type: Journal Articles
Source: California Management Review
Publication Year: 2004
Although companies are devoting significant resources to corporate social responsibility (CSR) initiatives, insights into the optimal formulation, implementation, and effectiveness estimation of CSR strategies are currently scarce. This article takes an in-depth look at when, why, and how CSR works from a consumer's perspective...
How Advertising Practitioners View Ethics: Moral Muteness, Moral Myopia, and Moral Imagination
Authors: Drumwright, Minette E.; Murphy, Patrick E.
Product Type: Journal Articles
Source: Copyright © 2004 by American Academy of Advertising. From Journal of Advertising, vol. 33, no. 2 (Summer 2004). Used with permission of M.E. Sharpe, Inc. All rights reserved. Not for reproduction.
This article is available for download to registered faculty users. All other users please see the link to the Journal of Advertising listed below.
Publication Year: 2004
This study examines how advertising agency personnel perceive, process, and think about ethical issues
Pfizer Inc's Lipitor: The Celebrity Endorsement Controversy
Authors: Srinivasa, Adapa; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
In 2006, Pfizer, Inc, the world's largest pharmaceutical company, was facing a big challenge in sustaining the sales of its cash cow Lipitor.
Johnson & Johnson's "Camp Baby": Great Customer Relationship Management or a Public Relations Fiasco?
Authors: Indu, P.; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
The case discusses in detail, 'Camp Baby,' an event organized by Johnson & Johnson (J&J), one of the largest health care companies in the world that has over the years built up a reputation as a marketing-savvy company.
Productivity of Growing Global Energy Demand
Author: McKinsey Global Institute, The
Product Type: Policy and Issue Reports
Source: The McKinsey Global Institute
Publication Year: 2006
To date, the global debate about energy has focused too narrowly on curbing demand. Instead, the best way to meet the challenge of growing global energy demand may be to focus on energy productivity, which reconciles both demand abatement and energy-efficiency.
Kleenex: The Saga of a Super Brand
Authors: Srinivasa, Adapa; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
Consumer packaged goods major, Kimberly-Clark Corporation, had, over the years, made Kleenex a super brand.
Everyday High Health Costs; One Giant's Struggle Is Corporate America's, Too
Author: Abelson, Reed
Product Type: Magazine / Newspaper Articles
Source: The New York Times
Publication Year: 2005
Back in the spring, amid relentless criticism that Wal-Mart Stores was failing to provide affordable health care to employees, executives at the company decided to take a detailed look at its benefits. Wal-Mart knew its health costs were spiraling upward out of control, said M. Susan Chambers, the senior executive who led the initiative, but it was surprised to discover that its critics had a point...
The End of Corporate Imperialism
Authors: Prahalad, C.K.; Lieberthal, Kenneth
Product Type: Journal Articles
Source: Harvard Business Review
Publication Year: 2003
As they search for growth, multinational corporations will have no choice but to compete in the big emerging markets of China, India, Indonesia, and Brazil. Although it is still common to question how such corporations will change life in those markets, Western executives would be smart to turn the question around and ask how multinationals themselves will be transformed by these markets...
What Are Mergers Good For?
Author: Morgenson, Gretchen
Product Type: Magazine / Newspaper Articles
Source: The New York Times
Publication Year: 2005
To most investors, mergers are the stock market's equivalent of catnip. Takeover bids typically provide a nice boost to investors' portfolios and confirm their stock-picking smarts. And to hear the executives orchestrating them tell it, they always produce greater profits at the combined company down the road...And yet, for all the profit and promise that mergers seem to hold, the truth about companies combining their operations is a darker one. Academic research suggests that few mergers add up to significantly more prosperous or successful companies...
A Road Map for Natural Capitalism
Authors: Lovins, Amory B.; Lovins, L. Hunter; Hawken, Paul
Product Type: Magazine / Newspaper Articles
Source: Harvard Business Review
Publication Year: 1999
No one would run a business without accounting for its capital outlays. Yet most companies overlook one major capital component--the value of the earth's ecosystem services...
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Authors: Kotler, Phillip; Lee, Nancy
Product Type: Books / Book Chapters
Source: John Wiley & Sons
Publication Year: 2004
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, the authors explain why charity is both good P.R. and good for business.
Does Doing Good Always Lead to Doing Better?
Authors: Sen, Sankar; Bhattacharya, C.B.
Product Type: Journal Articles
Source: Journal of Marketing Research, American Marketing Association, v38, 2.
Publication Year: 2001
In the face of marketplace polls that attest to the increasing influence of corporate social responsibility (CSR) on consumers' purchase behavior, this article examines when, how, and for whom specific CSR initiatives work.
For Business Ethics
Authors: Jones, Campbell; Parker, Martin; Ten Bos, Rene
Product Type: Books / Book Chapters
Source: Routledge
Publication Year: 2005
For Business Ethics is a daring adventure into the world of business ethics. It offers a clear and accessible introduction to business ethics and also expands business ethics beyond its current narrow confines...
The Value of Corporate Values
Authors: Van Lee, Reggie; Fabrish, Lisa; McGaw, Nancy
Product Type: Essays and Concept Papers
Source: The Aspen Institute Business and Society Program; Booz Allen Hamilton
Publication Year: 2005
An Aspen Institute / Booz Allen Hamilton global survey of corporate behavior finds that leading companies are crafting a purpose drive identity...
DVD: Architecture to Zucchini
Author:
Product Type: Multimedia
Source: Arnold Creek Productions
Publication Year: 2005
Architecture to Zucchini, a DVD, is an exploration of socially responsible businesses and the passionate leaders who drive them. These are the pioneers who have put the principles of sustainability to work. It features insights from leaders of nationally recognized organizations that serve industry, education, communities and government. Through interviews and tours, these pioneers reveal the impact of merging economic, social and environmental considerations in their business plans and operations. They share everything from lessons learned to the challenges they've faced – even the unexpected opportunities for strategic alliances, within and outside their industries.
Blue Ocean Strategy
Authors: Kim, W. Chan; Mauborgne, Renée
Product Type: Books / Book Chapters
Source: Harvard Business School Press
Publication Year: 2005
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future...
Put Your Values to Work
Authors: McGaw, Nancy; Fabish, Lisa
Product Type: Journal Articles
Source: Harvard Business Review
Publication Year: 2006
What does it take to nurture corporate values, embed values in everyday decisions, and reap the benefits...
A Closer Look at Business Education: Marketing, Revisited
Author: Goldbach, Justin F.
Product Type: Policy and Issue Reports
Source: The Aspen Institute Center for Business Education
Publication Year: 2008
Decision makers in a wide range of mainstream, for-profit firms are using social impact management issues as a way to differentiate themselves in the market. Business schools, too, are beginning to differentiate themselves in the ways they are integrating these issues into some of their curricula.
Guidelines for Social Return on Investment
Authors: Lingane, Alison; Olsen, Sara
Product Type: Journal Articles
Source: California Management Review Volume 46 No. 3, Spring, 2004
Publication Year: 2004
Presents 10 standard guidelines for calculating social return on investment (SROI)--quantitative summaries of companies' social and environmental impacts, actual or projected.
What Every Executive Needs to Know About Global Warming
Authors: Packard, Kimberly O'Neill; Reinhardt, Forest
Product Type: Journal Articles
Source: Harvard Business Review
Publication Year: 2000
Thanks to the development of the Kyoto Protocol--an international plan to limit carbon dioxide and other so-called greenhouse gases in the atmosphere--global warming is beginning to assume a prominent position on the agendas of business executives...
The Julie Roehm Saga at Wal-Mart Stores, Inc
Authors: Purkayastha, D.; Syeda, I.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008
This case is about the high profile firing of Julie Roehm from the world's largest retail chain Wal-Mart Stores Inc and the ugly aftermath that saw both the parties engage in a legal (as well as public) battle.
Chronos
Author:
Product Type: Exercises; Web Sites
Source: World Business Council for Sustainable Development and University of Cambridge Programme for Industry 2003-2004
Publication Year: 2003
Chronos is an exciting new e-learning tutorial on the business case for sustainable development...
Brandweek Series on Scandals Involving Ogilvy & Mather Advertising Agency
Authors: Edwards, Jim; Sampay, Kathleen
Product Type: Magazine / Newspaper Articles
Source: Brandweek. These articles are available on CasePlace.org with the permission of VNU Business Media. ©2004-5 VNU Business Media, Inc.
Publication Year: 2004
Beyond Off-shoring: Assessing Your Company's Global Potential
Author: Farrell, Diana
Product Type: Journal Articles
Source: Harvard Business Review
Publication Year: 2004
Companies have become aware that they can slash costs by offshoring: moving jobs to lower wage locations. However, few businesses have recognized the full scope of performance improvements that globalization makes possible, much less developed sound strategies for capturing those opportunities...
The Emerging Era of Customer Advocacy
Author: Urban, Glen L.
Product Type: Journal Articles
Source: MIT Sloan Management Review, Winter, 2004
Publication Year: 2004
For decades, companies relied on push marketing to sell their products and services. Then, in the 1990s, the emphasis shifted to relationship marketing, as slogans such as "delight your customers" became the mantra of many marketers. But those tactics have been losing their effectiveness, particularly as the power of customers continues to grow...
Building Better Boards: A Blueprint for Effective Governance
Author: Nadler, David
Product Type: Books / Book Chapters
Source: Jossey-Bass
Publication Year: 2005
Building Better Boards covers all the key issues facing boards in the post-Sarbanes-Oxley era. It provides practical advice based on the authors' wide-ranging experience with major companies that have built successful boards...
World's 100 Most Sustainable Companies Announced at Davos
Author: GreenBiz.com
Product Type: Magazine / Newspaper Articles
Source: GreenBiz.com
Publication Year: 2006
The 2006 "Global 100 Most Sustainable Corporations in the World" were announced at the annual meeting of the World Economic Forum in Davos...
Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success
Authors: Hewlett, Sylvia A.; Buck Luce, Carolyn
Product Type: Journal Articles
Source: Harvard Business Review
Publication Year: 2005
Most professional women step off the career fast track at some point. With children to raise, elderly parents to care for, and other pulls on their time, these women are confronted with one off-ramp after another...
Executive Women and the Myth of Having It All
Author: Hewlett, Sylvia A.
Product Type: Journal Articles
Source: Harvard Business Review OnPoint
Publication Year: 2002
When it comes to having a high-powered career and a family, the painful truth is that women in the United States don't "have it all." At midlife, in fact, at least a third of the country's high-achieving women--a category that includes high wage earners across a variety of professions--do not have children...
Social Alliances: Company / Nonprofit Collaboration
Authors: Berger, Ida E.; Cunningham, Peggy H.; Drumwright, Minette E.
Product Type: Journal Articles
Source: California Management Review, Volume 47, No. 1 Fall, 2004.
Publication Year: 2004
Companies are increasingly seeing corporate social responsibility as a key to long-term success and are collaborating with nonprofit organizations in various ways to establish themselves as good corporate citizens...
Sources of Environmentally Destructive Behavior: Individual, Organizational and Institutional Perspectives
Authors: Bazerman, Max H.; Hoffman, Andrew J.
Product Type: Journal Articles
Source: Research in Organizational Behavior, 21: 39-79 (1999).
Publication Year: 1999
The question to consider is how individual and social behavior shape how the natural environment is perceived, and how individual, organizational, and institutional values perpetuate behavior that damages it.
Global Companies, Global Society: There is a Better Way
Author: Adler, Nancy
Product Type: Journal Articles
Source: Journal of Management Inquiry, Vol. 11 (No. 3), pp. 255-260
Publication Year: 2002
One of the clearest challenges of the 21st century is to create multinational organizations that support an economically vibrant and culturally diverse global society.
The Pink Dollar
Authors: Raghubir, P.; Guerrero, F.; Wong, A.
Product Type: Cases
Source: ECCH
Publication Year: 2008
The case presents the dilemma of 'Joe Jones', Product Director for a well-known fragrance line in the luxury products category of a large consumer products company.
Management: Inventing and Delivering its Future
Authors: Cutcher-Gershenfeld, Joel; Kochan, Thomas A.; Orlikowski, Wanda
Product Type: Books / Book Chapters
Source: Management: Inventing and Delivering Its Future, editors Thomas A. Kochan and Richard L. Schmalensee, Cambridge: Massachusetts Institute of Technology Press, 2003
Publication Year: 2003
The authors begin from the premise that human capital and knowledge are the most important sources of value for the 21st century organization, and examine several core differences between the assumptions which underlie the 20th and 21st century work organization...
The New York Times DealBook Blog
Author: Sorkin, Andrew Ross
Product Type: Web Sites
Source: The New York Times
Publication Year: 2006
Daily news on mergers & acquisitions, I.P.O.'s, venture capital and more.
Capitalism at the Crossroads
Author: Hart, Stuart L.
Product Type: Books / Book Chapters
Source: Wharton School Publishing
Publication Year: 2005
Global capitalism stands at a crossroads—facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Today's global companies are at a crossroads, too: finding new strategies for profitable growth has never been more challenging...
Global Warming: A Drag on Businesses
Author: Ahmad, Aftab
Product Type: Magazine / Newspaper Articles
Source: Dawn (Pakistan's widely circulated English newspaper)
Publication Year: 2006
If global warming intensifies, there will be more heat-related deaths and more damage to crops and livestock as a result of droughts...
Handbook on Responsible Leadership and Governance in Global Business
Authors: Doh, Jonathan P.; Stumpf, Stephen A.
Product Type: Books / Book Chapters
Source: Edward Elgar Publishing
Publication Year: 2005
Ethics, social responsibility, leadership, governance. These terms are heard in the classroom, in the boardroom, and viewed on the front page of newspapers and magazines. Yet serious attention to the relationships among these concepts is lacking...
Managing Responsibility: What Can be Learned from the Quality Movement?
Authors: Waddock, Sandra; Bodwell, Charles
Product Type: Journal Articles
Source: California Management Review
Publication Year: 2004
For global companies that implement their codes of conduct within long supply chains, managing responsibility is increasingly starting to resemble managing quality...
Governance and Sustainability
Authors: Petschow, Ulrich; Rosenau, James; Von Weizsacker, Ernst-Ulrich
Product Type: Books / Book Chapters
Source: Greenleaf Publishing Ltd
Publication Year: 2005
‘Governance and Sustainability' examines the possibilities of integrating the environmental, social and economic dimensions of sustainable development within the framework of governance processes and how that might steer societies towards sustainability...
Shades of Grey
Author: Edwards, Jim
Product Type: Magazine / Newspaper Articles
Source: Brandweek
Publication Year: 2004
The corruption scandal at Grey Global Group reached its lowest point, perhaps, when at least two Grey creatives asked for—and received—two nights in a hotel with a pair of prostitutes...
Built to Last: Successful Habits of Visionary Companies
Authors: Collins, Jim; Porras, Jerry I.
Product Type: Books / Book Chapters
Source: Harper Paperbacks
Publication Year: 2002
Drawing upon a six-year research project at the Stanford University Graduate School of Business, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?"
What Matters Most: Corporate Values and Social Responsibility
Author: Hollender, Jeffrey
Product Type: Journal Articles
Source: California Management Review, Volume 46, No. 4, Summer, 2004
Publication Year: 2004
There are still some who consider the phrase "socially responsible business" a contradiction in terms and who feel that the notion of corporate social responsibility is merely a trend and intrinsically suspect. Other believe...
Taming the Giant Corporation
Authors: Nader, Ralph; Green, Mark; Seligman, Joel
Product Type: Books / Book Chapters
Source: Norton; 1st ed. (1976)
Publication Year: 1976
"Taming the Corporation" aims to go beyond exposé to galvanize discussion, insight and strategic thinking about how to subordinate corporate power to the will and interests of the people.
U.S. Air Force, Whole Foods Top EPA List of Renewable Energy Users
Author: GreenBiz.com
Product Type: Magazine / Newspaper Articles
Source: ClimateBiz.com
Publication Year: 2005
The Green Power Top 25 list is the U.S. Environmental Protection Agency's annual ranking of American companies, organizations, and government institutions that have voluntarily bought the most renewable energy and are part of the EPA Green Power Partnership...
Legal: Messner, Vetere Implicated In Alleged Kickback Scam
Author: Edwards, Jim
Product Type: Magazine / Newspaper Articles
Source: Brandweek. This article is available on CasePlace.org with the permission of VNU Business Media. ©2004-5 VNU Business Media, Inc.
Publication Year: 2005
Federal prosecutors have alleged that a print salesman indicted in the bid-rigging scheme that existed at Grey Global Group in New York was also involved in a second kickback arrangement with a former executive at the agency once known as Messner Vetere...
The Price of Admission
Author: Edwards, Jim
Product Type: Magazine / Newspaper Articles
Source: Brandweek
Publication Year: 2004
Shortly after Foote, Cone & Belding's San Francisco office won the massive AT&T Wireless account in 1998, the agency received a curious fax from one of the companies that prepared and printed its billboards and magazine ads. The fax detailed a vacation itinerary, including its cost, for Judy Brill, FCB's chief buyer of printing services on the AT&T business...
YOUR SEARCH PRODUCED 86 MATCHES. PAGE 1 of 2 Items 1-50 of 86