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YOUR SEARCH PRODUCED 86 MATCHES. PAGE 8 of 9 Items 71-80 of 86
Transportation Displays, Inc. (A, B, C, D)
Authors: Fenster, Steven R.; Reiferson, Paul J.; Burstin, Roy; Gilson, Stuart C.; Schwartz, Joel T.; Silver, Steven M.; Stemerman, David I.; Hemmer, Vincent; Rahe, Eric; Shorrock, David; Voorhis, Steve
Product Type: Cases
Source: Harvard Business School
Publication Year: 1994
Transportation Displays, Inc. has gone through a series of restructurings. This case describes the last few stages, which substantially reduced debt and increased the ownership of management.
International Marketing
Author: Gervais, Maurice
Product Type: Syllabi
Source: Simmons College, Simmons School of Management
Publication Year: 2006
This course will address the challenges specific to marketing products and services in foreign markets.
Ethical Marketplace
Author:
Product Type: Web Sites
Source:
Publication Year:
A quiet revolution is happening in business and investment - the new "triple bottom line": respecting people and the environment while earning a profit. Ethical Marketplace is a weekly business news magazine TV series about this revolution...
The Conquest of Cool
Author: Frank, Thomas
Product Type: Books / Book Chapters
Source: University Of Chicago Press
Publication Year: 1998
In his book-length essay The Conquest of Cool, Thomas Frank explores the ways in which Madison Avenue co-opted the language of youthful '60s rebellion. It is "the story," Frank writes, "of the bohemian cultural style's trajectory from adversarial to hegemonic; the story of hip's mutation from native language of the alienated to that of advertising." This appropriation had wide-ranging consequences that deeply transformed our culture--consequences that linger in the form of '90s "hip consumerism."
Climate Change Strategy: The Business Logic Behind Voluntary Greenhouse Gas Reductions
Author: Hoffman, Andrew J.
Product Type: Journal Articles
Source: California Management Review, 47 (3): 21-46 (2005).
Publication Year: 2005
To date, the United States has declined to ratify the Kyoto Treaty to reduce greenhouse gas emissions. However, many companies are taking advantage of the lack of a mandatory U.S. GHG emission reduction program to set targets at their own pace and in ways that complement their own strategic objectives.
Goodyear Promotes The Company While Benefiting the World
Author: Weatherhead School of Management
Product Type: Mini-Cases
Source: Case Western Reserve University
Publication Year: 2006
Reaching more than 60 million Americans each year, the the Goodyear blimps bring great business impact while delivering public awareness messages and providing crucial information during disaster relief efforts.
Cents and Sensibility: Why Marketing to Multicultural Consumers Requires a Subtle Touch
Author:
Product Type: Magazine / Newspaper Articles
Source: Knowledge@Wharton
Publication Year: 2010
In an era of globalization and fluid national borders, advertising that appeals to cultural and ethnic identity has become a vital part of the corporate marketing arsenal.
U.S. West: The Case of the Dinka Letters (B)
Authors: Daud, Tya; Isabella, Lynn A.
Product Type: Cases
Source: Darden Business Publishing
Publication Year: 1993
This case is a follow-up to the A case (OB-0436). U.S. West withdraws its account. How should the ad agency react?
This Case Sucks: Beavis, Butt-head, and TV Content (A, B)
Authors: Useem, Jerry; Badaracco, Joseph L., Jr.
Product Type: Cases
Source: Harvard Business School
Publication Year: 1997
Beginning in 1992, "Beavis and Butt-head," an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television.
Adworkshop employees part-owners of the company
Author: Heath, Dan
Product Type: Magazine / Newspaper Articles
Source: Press-Republican
Publication Year: 2009
Adworkshop believes it is the first company headquartered in the Adirondack Park to establish an Employee Stock Ownership Plan.
YOUR SEARCH PRODUCED 86 MATCHES. PAGE 8 of 9 Items 71-80 of 86