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Topic: Customer Relations
YOUR SEARCH PRODUCED 328 MATCHES. PAGE 1 of 33 Items 1-10 of 328
Southwest Airlines
Author: Kochan, Thomas A.
Product Type: Cases
Source: Rebuilding the Social Contract at Work: Lessons from Leading Cases, Institute for Work and Employment Research, MIT Sloan School of Management
Publication Year: 1999
Faculty Rating: 
[1 Faculty Rating] 14708 views
Southwest Airlines has consistently been successful in terms of profitability, good employee and union relations, and customer satisfaction – at a time when most airline carriers are struggling in all these areas. Central to the company's success is a culture of flexibility, family-orientation, and fun...
Coca Cola India
Authors: Kaye, Jennifer; Argenti, Paul A.
Product Type: Cases
Source: Arthur W Page Society
Publication Year: 2005
On August 5, 2003, The Center for Science and Environment, an NGO in India, attacked the safety of Coca-Cola India's products in a press release titled "Twelve Major Drink Brands Sold in and around Delhi Contain a Deadly Cocktail of Pesticide Residues." Though Coke was well within the Indian government's legal limits for pesticide residue in beverages, the country's standards were weak and full of loopholes, making them meaningless. Coke India CEO Sanjiv Gupta had to decide on the most effective communication strategy to restore public trust and had to weigh a larger policy decision at the same time...
Unilever's 'Real Beauty' Campaign for Dove
Authors: Fernando, R; Purkayastha, D.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2007
This case is about Unilever's 'Campaign for Real Beauty' (CFRB) marketing campaign for its leading personal care brand 'Dove'. CFRB was a multi-faceted campaign that sought to challenge the stereotypes set by the beauty industry.
Eat2Eat.com
Authors: Goodwin, Nigel; Hardy, Kenneth G.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2006
Faculty Rating: [1 Faculty Rating] 3678 views
Eat2Eat.com was an Internet-based restaurant reservation service covering a dozen cities in the Asia Pacific region. The case focuses on entrepreneurial marketing with sub-themes of financing and small enterprise management. It is a story of an entrepreneur who had an idea and enough money to launch it, but then struggles to achieve adequate scale...
Innovation Corrupted: The Rise and Fall of Enron (A & B)
Author: Salter, Malcolm S.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2005
Presents a brief historical overview of Enron's rise, its strategic successes and failures, the evolution of its business model, and the...
Farmacias Similares
Authors: Chu, Michael; Garcia-Cuellar, Regina
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2007
This case profiles a retail model for low-income markets and examines the role of private enterprise and profits in the health care of low-income populations, the creation of social value in commercial enterprises, and possible implications for public policy.
Calvin Klein, Inc. and the Kiddie Porn Ads, (A&B)
Authors: Naumes, Margaret J.; Naumes, William
Product Type: Cases
Source: North America Case Research Association, Case Research Journal, Summer, 1999; The Laurier Institute
Publication Year: 1999
Calvin Klein Inc. is a company with a history of controversial advertising, going back to 1980's ads with then 15-year-old actress Brooke Shields saying, "Nothing comes between me and my Calvins." In 1995, the company began a new series of ads for Calvin Klein jeanswear, featuring young models in suggestive poses...
Wal-Mart's Sustainability Strategy
Authors: Plambeck, Erica; Denend, Lyn
Product Type: Cases
Source: Stanford University
Publication Year: 2007
Senior executives at Wal-Mart launched the company's new sustainability strategy in 2005. The case describes their efforts to keep environmental improvement tightly coupled with business values and profitability.
Hindustan Lever Re-invents the Wheel (A, B, C)
Authors: Ellison, Brian; Rodriguez, Miguel A.
Product Type: Cases
Source: IESE Business School
Publication Year: 2003
This case series deals with the pioneering experience of Unilever at the "base of the pyramid" (BOP). The BOP consists of those 4 billion people excluded from the market economy and living in poverty. The BOP is a new management concept that conveys the promise to fulfill a twofold objective: promote social development and allow companies to regain double digit growth rates.
Johnson & Johnson (A)
Authors: Hoffman, Francis J.; Bhambri, Arvind
Product Type: Cases
Source: Harvard Business School
Publication Year: 1986
Describes the Johnson & Johnson culture and the corporate systems, structures, and procedures which reflect and promote it.
YOUR SEARCH PRODUCED 328 MATCHES. PAGE 1 of 33 Items 1-10 of 328