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Author: Sen, Sankar
YOUR SEARCH PRODUCED 3 MATCHES.
Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives
Authors: Bhattacharya, C.B.; Sen, Sankar
Product Type: Journal Articles
Source: California Management Review
Publication Year: 2004
Although companies are devoting significant resources to corporate social responsibility (CSR) initiatives, insights into the optimal formulation, implementation, and effectiveness estimation of CSR strategies are currently scarce. This article takes an in-depth look at when, why, and how CSR works from a consumer's perspective...
Does Doing Good Always Lead to Doing Better?
Authors: Sen, Sankar; Bhattacharya, C.B.
Product Type: Journal Articles
Source: Journal of Marketing Research, American Marketing Association, v38, 2.
Publication Year: 2001
In the face of marketplace polls that attest to the increasing influence of corporate social responsibility (CSR) on consumers' purchase behavior, this article examines when, how, and for whom specific CSR initiatives work.
Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication
Authors: Du, Shuili; Bhattacharya, C.B.; Sen, Sankar
Product Type:
Source: International Journal of Management Reviews
Publication Year: 2010
Stakeholders' low awareness of and unfavorable attributions towards companies' CSR activities remain critical impediments in companies' attempts to maximize business benefits from their CSR activities, highlighting a need for companies to communicate CSR more effectively to stakeholders.
YOUR SEARCH PRODUCED 3 MATCHES.