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Southwest Airlines

Author: Kochan, Thomas A.
Product Type: Cases
Source: Rebuilding the Social Contract at Work: Lessons from Leading Cases, Institute for Work and Employment Research, MIT Sloan School of Management
Publication Year: 1999

Faculty Rating: 2 stars2 stars2 stars2 stars2 stars [1 Faculty Rating] 30238 views

Southwest Airlines has consistently been successful in terms of profitability, good employee and union relations, and customer satisfaction – at a time when most airline carriers are struggling in all these areas. Central to the company's success is a culture of flexibility, family-orientation, and fun...

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GVV Curriculum: Home Page

(Available to all users) Introduction, Annotated Table of Contents, Teaching Modules

Author: Gentile, Mary C.
Product Type:
Source: Giving Voice to Values Curriculum Initiative
Publication Year: 2009

[This document has not yet been rated] 21998 views

Giving Voice to Values (GVV) is an innovative research and curriculum development project, launched by The Aspen Institute Business and Society Program and Yale School of Management. This page serves as the homepage for Faculty for GVV materials...

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Coca Cola India

Authors: Kaye, Jennifer; Argenti, Paul A.
Product Type: Cases
Source: Arthur W. Page Society
Publication Year: 2005

[This document has not yet been rated] 17845 views

On August 5, 2003, The Center for Science and Environment, an NGO in India, attacked the safety of Coca-Cola India's products in a press release titled "Twelve Major Drink Brands Sold in and around Delhi Contain a Deadly Cocktail of Pesticide Residues." Though Coke was well within the Indian government's legal limits for pesticide residue in beverages, Coke India CEO Sanjiv Gupta had to decide on the most effective communication strategy to restore public trust and had to weigh a larger policy decision at the same time...

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Preparing to be the Stakeholder Relationship Manager: The Case of Wal-Mart

Authors: Scully, Maureen; Roberts, Alex
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2007

[This document has not yet been rated] 15408 views

This Teaching Module now includes a Teaching Note for Faculty. The job description for Wal-Mart's recently created "Senior Director for Stakeholder Management" seeks "an innovative, out-of-the-box thinker" who can work on the company's commitments in areas including labor and wages, health care, product sourcing, and the environment. Are business schools today training leaders who could fill this role?

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The Promise and Perils of Globalization: The Case of Nike

Author: Locke, Richard
Product Type: Cases
Source: This case is published as a chapter, “The Promise and Perils of Globalization: The Case of Nike”, in the book Management: Inventing and Delivering Its Future.
Publication Year: 2003

[This document has not yet been rated] 14111 views

This case study of Nike Inc. traces the evolution of Nike's policies and practices vis-à-vis labor and environmental standards. The case illustrates the company's evolving definition and commitment to good corporate citizenship and the continuing controversy surrounding the company's practices in this arena.

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Giving Voice to Values Curriculum: Home Page

(Available to all users) Introduction, Annotated Table of Contents, Teaching Modules

Author: Gentile, Mary C.
Product Type: Essays and Concept Papers; Syllabi
Source: Giving Voice to Values Curriculum Initiative
Publication Year: 2009

[This document has not yet been rated] 10822 views

Drawing on both the actual experiences of business practitioners as well as cutting edge social science and management research, Giving Voice to Values fills a long-standing and critical gap in business education by expanding the definition of what it means to teach business ethics.

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Toys R Us Japan

Authors: Spar, Debora L.; MacKenzie, Jacqueline; Bures, Laura
Product Type: Cases
Source: Harvard Business School
Publication Year: 1999

[This document has not yet been rated] 9436 views

Documents the American retailer's process of entry into the Japanese toy market. Discusses the history of Toys "R" Us in the United States as well as the history of the Japanese toy market, distribution, wholesaling, and retailing systems...

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Sarbanes-Oxley Act: What Has it Wrought?

Author: Keating, Elizabeth
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education's Corporate Governance and Accountability Project
Publication Year: 2006

[This document has not yet been rated] 9294 views

The Sarbanes-Oxley Act is the most significant piece of corporate securities legislation since the Securities Act of 1933 and The Securities and Exchange Act of 1934. The Act's requirements are significant and have brought about substantial change in the work and role of auditors and the operations and financial disclosures of publicly traded corporations. However, this change has not been costless. This Teaching Module complements "Sarbanes Oxley Act: How Did We Get Here?"...

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Ben & Jerry's Homemade Ice Cream Inc.: Keeping the Mission(s) Alive

Author: Theroux, John
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 1991

[This document has not yet been rated] 9119 views

Ben & Jerry's is an anti-establishment, values-driven company that has become a successful venture. The dominant founder, Ben Cohen, is not an effective manager, but he brings creative marketing and product skills that have been important to the company's success...

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Employee Ownership: A Topic for the Entrepreneurship Curriculum

Author: Scully, Maureen
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2009

[This document has not yet been rated] 8530 views

This Teaching module shows four areas in the entrepreneurship curriculum where teaching about employee ownership can 1) put a needed spotlight on this widespread and useful practice and 2) add conceptual value and rich examples for the course topics being taught...

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Mining and Metals: Five Issues with Broad Implications

Authors: Shattuck, Rachel; Scully, Maureen
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2008

[This document has not yet been rated] 8142 views

The mining and metals industry offers many challenging questions and useful lessons for MBA students. This teaching module helps professors raise these topics in the classroom by bringing together a variety of different materials from different sources that can be used both as background reading and as the focus of class discussion...

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Citibank: Launching the Credit Card in Asia Pacific (A)

Author: Rangan, V. Kasturi
Product Type: Cases
Source: Harvard Business School
Publication Year: 1994

[This document has not yet been rated] 7925 views

Consumer Bank pondered the possibilities of launching a credit card in the Asia Pacific region. The bank's New York headquarters, and several of its country managers in the region, were not enthusiastic...

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Teaching Module on Low-Wage Work in The Coming Economy

Author: Johnson, Jennifer
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2009

[This document has not yet been rated] 7752 views

This Teaching Module addresses key issues around low-wage work in the American economy. Its purpose is to introduce the theme of low-wage work and discuss competing sides of the issues it raises for managers, as well as provide examples of solutions businesses have used to address some of the challenges raised by low-wage work.

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What the Law Allows

Author: Gentile, Mary C.
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education's Corporate Governance and Accountability Project
Publication Year: 2005

[This document has not yet been rated] 7675 views

This module – What the Law Allows – was created because some faculty mentioned how it is often assumed that managers and directors are required to take actions that serve shareholders by maximizing short term share price. They wanted to examine those areas where the law allows managers and directors to consider other stakeholders and the firms' longer term well-being. Accordingly, this module focuses on the following question...

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Innovation Corrupted: The Rise and Fall of Enron (A, B)

Author: Salter, Malcolm S.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2005

[This document has not yet been rated] 7546 views

Presents a brief historical overview of Enron's rise, its strategic successes and failures...

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Iggy's Bread of the World

Authors: Gendron, Alexis; Valley, Kathleen
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2000

[This document has not yet been rated] 7212 views

In January 1994, Igor and Ludmilla Ivanovic opened the doors of their bakery, Iggy's Bread of the World. This case describes their unusual mission statement and the way in which they try to bring a social consciousness mentality to a for-profit business...

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Amway in China (A, B)

A New Business Model; Adapting to a Changing Environment

Authors: Tan, David; Tan, Justin
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2009

Faculty Rating: 1 stars1 stars1 stars1 stars1 stars [1 Faculty Rating] 7043 views

Amway is a large manufacturer of household products that uses the direct selling approach. It has expanded into different markets over the years, most recently the Chinese market. However, the company must look at its strategy after the Chinese government implements regulations on the direct marketing business model...

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McDonald's in India

Author: Dash, Kishore
Product Type: Cases
Source: Thunderbird School of Global Management
Publication Year: 2005

Faculty Rating: 4 stars4 stars4 stars4 stars4 stars [1 Faculty Rating] 6843 views

McDonald's relative success in India has several important lessons for global multinational corporations that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork and prefer vegetarian foods, and where people's food habits are dominated by regional food preferences, how could a beef-based hamburger chain achieve success?

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Starbucks Coffee Company

Authors: Stanley, Alison; Argenti, Paul A.
Product Type: Cases
Source: Tuck School of Business at Dartmouth
Publication Year: 2002

[This document has not yet been rated] 6684 views

This case traces the origins of Starbucks and its rapid growth through joint partnerships and diversified products, and its rapid expansion of retail cafes...

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Al Dunlap at Sunbeam

Authors: Hall, Brian J.; Khurana, Rakesh; Madigan, Carleen
Product Type: Cases
Source: Harvard Business School
Publication Year: 2003

[This document has not yet been rated] 6681 views

Al Dunlap was one of the best-known corporate turnaround artists of the 1990s. In 1996, he was hired at Sunbeam to effect a restructuring, but was fired almost two years later when the company's financial performance and stock price began to decline...

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Wal-Mart, 2005

Author: Yoffie, David B.
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2005

[This document has not yet been rated] 6530 views

Wal-Mart has been expanding, both domestically and internationally. This case covers recent developments at Wal-Mart, including new stores, new store formats, and international expansion. The learning objective of this case is: To look at strategy and competition in the discount retail environment.

 

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Advertising Ethics Cases: Reasons, Rationalizations, Biases, and Heuristics

Author: Drumwright, Minette E.
Product Type: Cases
Source: Available on CasePlace.org
Publication Year: 2005

[This document has not yet been rated] 6444 views

Six fictionalized scenarios of ethical dilemmas in advertising.  

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Eat2Eat.com

Authors: Goodwin, Nigel; Hardy, Kenneth G.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2006

Faculty Rating: 1.5 stars1.5 stars1.5 stars1.5 stars1.5 stars [2 Faculty Ratings] 6335 views

Eat2Eat.com was an Internet-based restaurant reservation service covering a dozen cities in the Asia Pacific region. The case focuses on entrepreneurial marketing with sub-themes of financing and small enterprise management. It is a story of an entrepreneur who had an idea and enough money to launch it, but then struggles to achieve adequate scale...

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HIV / AIDS and Strategy

Author: Gentile, Mary C.
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2006

[This document has not yet been rated] 6309 views

When the challenges of HIV/AIDS in developing countries are integrated into Management Education, they are often addressed in Business & Society courses or Business Ethics courses. However, this teaching module provides a set or readings for students as well as some background readings for faculty that illustrate the importance and relevance of raising this topic in core Strategy courses...

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Energy Efficiency Teaching Module

Author: Johnson, Jennifer
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2009

[This document has not yet been rated] 6289 views

At its core, energy efficiency is about doing more with less. In times of a down economy and uncertain energy prices, the importance of saving energy seems clear; over the long term, however, how does a focus on energy efficiency make sense for business? Business is both uniquely suited to address the problems of energy efficiency and to reap the potential rewards of those solutions, if it is able to meld social and profit constraints into a plan for an innovative energy future. The purpose of this Module is to discuss energy efficiency as a strategic solution rather than a defensive reaction, and to present ways to manage challenges and make the most of opportunities at this intersection of business and society.

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Bombardier Versus Embraer: Charges of Unfair Competition

Authors: Conklin, David W.; Hunter, David
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 1999

[This document has not yet been rated] 6078 views

One of Canada's high-tech success stories, Bombardier, changed the airline industry with the introduction of its short-haul turbo-prop planes and jets in the early 1990s. By the mid-1990s, a new player from Brazil, Embraer, had entered the market and was capturing a lot of business from Bombardier...

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BP and Corporate Greenwash

Author: Sider, Michael
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2009

[This document has not yet been rated] 5995 views

BP's green re-branding efforts began officially with the unveiling of its new BP Helios mark, named after the Greek sun god. However, environmental groups heaped scorn on BP's green re-branding. Greenpeace gave the company its Greenhouse Greenwash Award, given to the largest "corporate climate culprit" on earth.

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Johnson & Johnson (A)

Philosophy & Culture

Authors: Hoffman, Francis J.; Bhambri, Arvind
Product Type: Cases
Source: Harvard Business School
Publication Year: 1986

[This document has not yet been rated] 5957 views

Describes the Johnson & Johnson culture and the corporate systems, structures, and procedures which reflect and promote it.

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Hindustan Lever Limited and Marketing to the Poorest of the Poor

Authors: Gorman, Michael; Ahmad, Pia S.; Werhane, Patricia H.
Product Type:
Source: International Journal of Entrepreneurship & Innovation Management; 2004, Vol. 4 Issue 5, p1
Publication Year: 2004

[This document has not yet been rated] 5932 views

The article presents a case study on the marketing activities of Hindustan Lever Ltd. (HLL) and Nirma Consumer Care Ltd. in India. In India, HLL tended to focus upon the urban middle class and elite. Meanwhile, Nirma Consumer Care Ltd. produced and marketed a detergent, Nirma, targeting the poor rural sector...

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Donna Klein and Marriott International (A, B)

Income Distribution and Life Chances

Authors: Bollier, David; Pochop, Laura; Meyer, Kathleen A.
Product Type: Cases
Source: The Business Enterprise Trust
Publication Year: 1997

[This document has not yet been rated] 5890 views

In the early 1990s, Donna Klein, Director of Work/Life programs for Marriott International, surveyed hotel and resort managers and found they increasingly were relied upon to help employees cope with the stresses of their personal lives. Immigration, child custody, spousal abuse--numerous personal issues were requiring up to 50% of managers' time and fueling extremely high turnover among the company's over 100,000 lower-wage workers...

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Hewlett-Packard-Compaq: The Merger Decision

Authors: Palepu, Krishna G.; Barnett, Jonathan
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2004

[This document has not yet been rated] 5813 views

Hewlett-Packard's proposed $24 billion acquisition of rival Compaq marked the largest merger in the history of the computer industry. The merger was Hewlett-Packard's response to sweeping changes impacting the technology industry....

 

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Rejuvenating Wal-Mart's Reputation

Author: Hemphill, Thomas A.
Product Type: Cases
Source: Business Horizons
Publication Year: 2005

[This document has not yet been rated] 5689 views

Wal-Mart, the world's largest retailer, was named by Fortune as the "most admired company in America" for the years 2003 and 2004. However, these and other accolades have not quieted a chorus of critics...

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Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts

Authors: Mitchell, Ronald K.; Agle, Bradley R.; Wood, Donna J.
Product Type: Journal Articles
Source: Academy of Management Review 1997, Volume 22, No. 4, pp. 853-886
Publication Year: 1997

[This document has not yet been rated] 5639 views

This discussion of stakeholder theory argues that stakeholders possess one or more of three relationship attributes: power, legitimacy and urgency.

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The Aravind Eye Hospital, Madurai, India: In Service for Sight

Author: Rangan, V. Kasturi
Product Type: Cases
Source: Harvard Business School
Publication Year: 2007

[This document has not yet been rated] 5575 views

Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population...

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Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Oreal

Authors: Fernando, Rajiv; Purkayastha, Debapratim
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2008

[This document has not yet been rated] 5482 views

L'Oreal, considered an example of the societal marketing concept, grew rapidly for more than a decade till it faced some serious problems in the 1990s and the early 2000s.

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Merck & Co., Inc.: Addressing Third World Needs (A, B, C, D)

Authors: Weiss, Stephanie; Hanson, Kirk O.
Product Type: Cases
Source: Business Enterprise Trust
Publication Year: 1991

[This document has not yet been rated] 5415 views

Researchers at Merck & Co. believe that a drug they had developed for animals might be an effective treatment for human river blindness, a debilitating illness that affects hundreds of thousands of poor people in the Third World. The process of development and testing, however, will be enormously costly...

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Teaching Module on the Future of Fashion

Authors: Johnson, Jennifer; Wu, Gina
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2010

[This document has not yet been rated] 5411 views

This Teaching Module uses the context of the fashion industry to discuss topics that are shaping the future of all industries. These topics include sustainable resource management, the challenges and opportunities of global growth, workforce management, and the role of ethical consumption in business.

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Diaper War: Kimberly-Clark Versus Procter & Gamble (A) (Condensed)

Authors: Morrison, Allen; Gerringer, Michael J.; McLellan, Kerry
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 1992

[This document has not yet been rated] 5294 views

This case highlights Kimberly-Clark's perspective on the fierce competitive battle with Procter & Gamble (P&G) in the diaper industry. The competitive struggle involves a broad range of issues...

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International Sourcing in Athletic Footwear: Nike and Reebok

Author: Rosenzweig, Philip M.
Product Type: Cases
Source: Harvard Business School
Publication Year: 1994

[This document has not yet been rated] 5268 views

Nike and Reebok, the two largest athletic footwear companies, look to contractors in Asia to manufacture their shoes. Sourcing from Asia offers advantages of low cost and flexibility, but raises questions about human rights and corporate responsibility...

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Wal-Mart: A Progressive Success Story

Author: Furman, Jason
Product Type: Research Notes / Working Papers
Source: The Center for American Progress
Publication Year: 2005

[This document has not yet been rated] 5230 views

This article reviews the economic evidence on the impact of Wal-Mart on consumers, the impact of Wal-Mart on its workers and workers in the retail sector, and the impact of public subsidies on Wal-Mart...

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Whole Foods Market's Growth Strategies and Future Prospects

Author: Regani, S
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2007

[This document has not yet been rated] 5111 views

This case is meant for MBA / PGDBM students and is designed to be part of the strategy and general management curriculum. The teaching note includes the abstract, teaching objectives and methodology, assignment questions, analysis, feedback of case discussion and suggested readings and references.

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Hong Kong's Financial Crisis 1997-1998

(Problems of Expectations Example: Market Bubbles)

Authors: Cascales, Maria J.; Whitman, John
Product Type: Cases
Source: Asia Case Research Center, School of Business, University of Hong Kong
Publication Year: 1999

[This document has not yet been rated] 5053 views

The Asian miracle turned into a nightmare in 1997. Thailand triggered the region's free-fall when the baht was delinked from the US dollar in July. This sent other Asian currencies tumbling as speculators took advantage of profit opportunities...

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United Airlines

Author: Kochan, Thomas A.
Product Type: Cases
Source: Rebuilding the Social Contract at Work: Lessons from Leading Cases, Institute for Work and Employment Research, MIT Sloan School of Management
Publication Year: 1999

[This document has not yet been rated] 4921 views

In 1994 United Airlines became the largest employee majority-owned enterprise in the United States, with various groups of employees – most represented by unions – having purchased 55% of its stock in exchange for various concessions. The employees accepted pay cuts and made other concessions, but were also granted representation on the company's board of directors...

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RJR Nabisco

Author: Ruback, Richard S.
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2006

[This document has not yet been rated] 4868 views

This case gives students the opportunity to explore issues facing the board of directors in a leveraged buyout...

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Hindustan Lever Re-invents the Wheel (A, B, C)

Authors: Ellison, Brian; Rodriguez, Miguel A.
Product Type: Cases
Source: IESE Business School
Publication Year: 2003

[This document has not yet been rated] 4760 views

This case series deals with the pioneering experience of Unilever at the "base of the pyramid" (BOP). The BOP consists of those 4 billion people excluded from the market economy and living in poverty. The BOP is a new management concept that conveys the promise to fulfill a twofold objective: promote social development and allow companies to regain double digit growth rates.

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The Chad-Cameroon Petroleum Development and Pipeline Project (A, B, C, D, E)

Authors: Ferman, Carrie; Esty, Benjamin C.
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2006

[This document has not yet been rated] 4743 views

On June 6, 2000, the World Bank's and IFC's board of directors was scheduled to vote on whether to approve funding for the $4 billion Chad-Cameroon Petroleum Development and Pipeline project. Although the project presented a unique opportunity to alleviate poverty in Chad, one of the poorest countries in the world, Chad had a president who had been described as a "warlord" and a history of civil war and oppression...

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Wal-Mart: 21st Century Leadership

Author: Scott, Lee
Product Type: Speeches
Source: www.WalMart.com
Publication Year: 2005

[This document has not yet been rated] 4704 views

On October 24, 2005, Lee Scott, CEO of Wal-Mart, delivered a groundbreaking and, some would argue, long overdue speech commiting the world's largest corporation to become a significant positive force for social and environmental stewardship.

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Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives

Authors: Bhattacharya, C.B.; Sen, Sankar
Product Type: Journal Articles
Source: California Management Review
Publication Year: 2004

[This document has not yet been rated] 4703 views

Although companies are devoting significant resources to corporate social responsibility (CSR) initiatives, insights into the optimal formulation, implementation, and effectiveness estimation of CSR strategies are currently scarce. This article takes an in-depth look at when, why, and how CSR works from a consumer's perspective...

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NES China: Business Ethics (A, B)

Authors: Zhang, Xin; Dietz, Joerg
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2002

[This document has not yet been rated] 4677 views

NES is one of Germany's largest industrial manufacturing groups. The company wants to set up a holding company to facilitate its manufacturing activities in China. NES's government affairs co-ordinator finds herself in a difficult position when she proposes that gifts should be given to government officials in order to establish a working relationship that will better NES's chance of having its application approved...

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Ernst & Young LLP

Authors: Hawkins, David F.; Cohen, Jacob
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2006

[This document has not yet been rated] 4516 views

The history of Ernst & Young provides a platform to discuss the issues related to the sale of the consulting business as well as the founding of the legal unit. It dovetails with the issues raised at Arthur Andersen regarding the role of the Big Four accounting firms and how they deal with issues of conflict of interest and internal controls to ensure independence.

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