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Author: Viswanathan, Madhu
YOUR SEARCH PRODUCED 3 MATCHES.
Web-Conference: The Stakeholder Approach in the Marketing Discipline
Authors: Korschun, Daniel; Viswanathan, Madhu; Gentile, Mary C.
Product Type: Multimedia
Source: The Aspen Institute Center for Business Education
Publication Year: 2009
On September 3rd, 2009, Aspen CBE hosted a we-conference: The Stakeholder Approach in the Marketing Discipline.
Product and Market Development for Subsistence Marketplaces
Authors: Viswanathan, Madhu; Yassine, Ali
Product Type: Syllabi
Source: University of Illinois, Urbana Champagne - College of Business
Publication Year: 2007
Product and Market Development for Subsistence Marketplaces” will combine in-class pedagogy with significant experiential learning, resulting in useful and marketable product concepts and prototypes...
From Subsistence Marketplaces to Sustainable Marketplaces: A Bottom-Up Perspective on the role of Business in Poverty Alleviation
Authors: Viswanathan, Madhu; Sridharan, Srinivas
Product Type: Journal Articles
Source: Ivey Business Journal
Publication Year: 2009
The efficacy – and appropriateness - of monetizing the poor may be questionable for some. Reality and research, however, suggest that enabling the poor to make the economic and psychic step up from merely subsisting has transformative benefits. These authors have conducted extensive research on how helping the poor make the move up ought to be done and how the benefits of such a move underpin change that lasts.
YOUR SEARCH PRODUCED 3 MATCHES.