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Author: Lennon, Timothy
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Authors: Lennon, Timothy; Diamond, Leslie; Jelassi, Tawfik
Product Type: Cases
Source: ENPC School of International Management
Publication Year: 2004
This case study should help to look at how established industries respond to threats, and to consider the complexity of the value chain between the original producer of a product (the writer or performer) and the end user - the consumer, who buys the CDs and merchandise.
YOUR SEARCH PRODUCED 1 MATCH.