Corporate Social Responsibility at Banco Santander Central Hispano (A)

Authors: Cabrera Izquierdo, Angel; Angel, Adriana
Product Type: Cases
Source: Instituto de Empresa
Publication Year: 2004

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This case discusses the evolution of Banco Santander Central Hispano's social contributions from a set of ad-hoc actions to a co-ordinated strategic plan. It describes current investments and challenges in social corporate responsibility, including the communication of the change.

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