The Promise and Perils of Globalization: The Case of Nike

Author: Locke, Richard
Product Type: Cases
Source: This case is published as a chapter, “The Promise and Perils of Globalization: The Case of Nike”, in the book Management: Inventing and Delivering Its Future.
Publication Year: 2003

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This case study of Nike Inc. traces the evolution of Nike's policies and practices vis-à-vis labor and environmental standards. The case illustrates the company's evolving definition and commitment to good corporate citizenship and the continuing controversy surrounding the company's practices in this arena.

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The Social Responsibility of Business is to Increase its Profits

Author: Friedman, Milton
Product Type: Essays and Concept Papers; Magazine / Newspaper Articles; Speeches
Source: The New York Times Magazine, September 13, 1970.
Publication Year: 1970

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"When I hear businessmen speak eloquently about the "social responsibilities of business in a free-enterprise system," it's obvious that they believe that they are defending free enterprise

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Nike Inc.: Developing an Effective Public Relations Strategy

Authors: Everett, Donna R.; Slaughter, Kathleen E.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2000

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It had been almost a decade since the first article surfaced in the media alleging that factories sub-contracted by Nike in China and Indonesia were forcing workers to work long hours for low pay, and for physically and verbally abusive managers. The article was the seed of a media campaign that created a public relations nightmare for the company...

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Calvin Klein, Inc. and the Kiddie Porn Ads (A, B)

Authors: Naumes, Margaret J.; Naumes, William
Product Type: Cases
Source: North America Case Research Association, Case Research Journal, Summer, 1999; The Laurier Institute
Publication Year: 1999

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Calvin Klein Inc. is a company with a history of controversial advertising, going back to 1980's ads with then 15-year-old actress Brooke Shields saying, "Nothing comes between me and my Calvins." In 1995, the company began a new series of ads for Calvin Klein jeanswear, featuring young models in suggestive poses...  

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Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts

Authors: Mitchell, Ronald K.; Agle, Bradley R.; Wood, Donna J.
Product Type: Journal Articles
Source: Academy of Management Review 1997, Volume 22, No. 4, pp. 853-886
Publication Year: 1997

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This discussion of stakeholder theory argues that stakeholders possess one or more of three relationship attributes: power, legitimacy and urgency.

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International Sourcing in Athletic Footwear: Nike and Reebok

Author: Rosenzweig, Philip M.
Product Type: Cases
Source: Harvard Business School
Publication Year: 1994

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Nike and Reebok, the two largest athletic footwear companies, look to contractors in Asia to manufacture their shoes. Sourcing from Asia offers advantages of low cost and flexibility, but raises questions about human rights and corporate responsibility...

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Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives

Authors: Bhattacharya, C.B.; Sen, Sankar
Product Type: Journal Articles
Source: California Management Review
Publication Year: 2004

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Although companies are devoting significant resources to corporate social responsibility (CSR) initiatives, insights into the optimal formulation, implementation, and effectiveness estimation of CSR strategies are currently scarce. This article takes an in-depth look at when, why, and how CSR works from a consumer's perspective...

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Levi Strauss & Co.: Global Sourcing (A, B)

Authors: Katz, Jane P.; Paine, Lynn S.
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 1997

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In 1993, senior managers at Levi Strauss & Co., the world's largest brand-name apparel manufacturer, were deciding whether the company should have a business presence in China, given the human rights and other problems there...

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Expanding the Playing Field: Nike's World Shoe Project (A, B)

Authors: McDonald, Heather; London, Ted; Hart, Stuart L.
Product Type: Cases
Source: William Davidson Institute
Publication Year: 2002

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Tom Hartge's challenge was to “expand the playing field” in emerging markets with a range of affordable, durable, and easy-to-produce sports shoes that could effectively reach the huge untapped segment in “Tier Three” countries...

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