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The Promise and Perils of Globalization: The Case of Nike

Author: Locke, Richard
Product Type: Cases
Source: This case is published as a chapter, “The Promise and Perils of Globalization: The Case of Nike”, in the book Management: Inventing and Delivering Its Future.
Publication Year: 2003

[This document has not yet been rated] 14086 views

This case study of Nike Inc. traces the evolution of Nike's policies and practices vis-à-vis labor and environmental standards. The case illustrates the company's evolving definition and commitment to good corporate citizenship and the continuing controversy surrounding the company's practices in this arena.

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The Social Responsibility of Business is to Increase its Profits

Author: Friedman, Milton
Product Type: Essays and Concept Papers; Magazine / Newspaper Articles; Speeches
Source: The New York Times Magazine, September 13, 1970.
Publication Year: 1970

[This document has not yet been rated] 7899 views

"When I hear businessmen speak eloquently about the "social responsibilities of business in a free-enterprise system," it's obvious that they believe that they are defending free enterprise

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Nike Inc.: Developing an Effective Public Relations Strategy

Authors: Everett, Donna R.; Slaughter, Kathleen E.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2000

[This document has not yet been rated] 7451 views

It had been almost a decade since the first article surfaced in the media alleging that factories sub-contracted by Nike in China and Indonesia were forcing workers to work long hours for low pay, and for physically and verbally abusive managers. The article was the seed of a media campaign that created a public relations nightmare for the company...

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Calvin Klein, Inc. and the Kiddie Porn Ads (A, B)

Authors: Naumes, Margaret J.; Naumes, William
Product Type: Cases
Source: North America Case Research Association, Case Research Journal, Summer, 1999; The Laurier Institute
Publication Year: 1999

[This document has not yet been rated] 5642 views

Calvin Klein Inc. is a company with a history of controversial advertising, going back to 1980's ads with then 15-year-old actress Brooke Shields saying, "Nothing comes between me and my Calvins." In 1995, the company began a new series of ads for Calvin Klein jeanswear, featuring young models in suggestive poses...  

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Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts

Authors: Mitchell, Ronald K.; Agle, Bradley R.; Wood, Donna J.
Product Type: Journal Articles
Source: Academy of Management Review 1997, Volume 22, No. 4, pp. 853-886
Publication Year: 1997

[This document has not yet been rated] 5629 views

This discussion of stakeholder theory argues that stakeholders possess one or more of three relationship attributes: power, legitimacy and urgency.

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Teaching Module on the Future of Fashion

Authors: Johnson, Jennifer; Wu, Gina
Product Type: Teaching Modules
Source: The Aspen Institute Center for Business Education
Publication Year: 2010

[This document has not yet been rated] 5317 views

This Teaching Module uses the context of the fashion industry to discuss topics that are shaping the future of all industries. These topics include sustainable resource management, the challenges and opportunities of global growth, workforce management, and the role of ethical consumption in business.

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International Sourcing in Athletic Footwear: Nike and Reebok

Author: Rosenzweig, Philip M.
Product Type: Cases
Source: Harvard Business School
Publication Year: 1994

[This document has not yet been rated] 5263 views

Nike and Reebok, the two largest athletic footwear companies, look to contractors in Asia to manufacture their shoes. Sourcing from Asia offers advantages of low cost and flexibility, but raises questions about human rights and corporate responsibility...

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Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives

Authors: Bhattacharya, C.B.; Sen, Sankar
Product Type: Journal Articles
Source: California Management Review
Publication Year: 2004

[This document has not yet been rated] 4682 views

Although companies are devoting significant resources to corporate social responsibility (CSR) initiatives, insights into the optimal formulation, implementation, and effectiveness estimation of CSR strategies are currently scarce. This article takes an in-depth look at when, why, and how CSR works from a consumer's perspective...

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Levi Strauss & Co.: Global Sourcing (A, B)

Authors: Katz, Jane P.; Paine, Lynn S.
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 1997

[This document has not yet been rated] 4168 views

In 1993, senior managers at Levi Strauss & Co., the world's largest brand-name apparel manufacturer, were deciding whether the company should have a business presence in China, given the human rights and other problems there...

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Expanding the Playing Field: Nike's World Shoe Project (A, B)

Authors: McDonald, Heather; London, Ted; Hart, Stuart L.
Product Type: Cases
Source: William Davidson Institute
Publication Year: 2002

[This document has not yet been rated] 4031 views

Tom Hartge's challenge was to “expand the playing field” in emerging markets with a range of affordable, durable, and easy-to-produce sports shoes that could effectively reach the huge untapped segment in “Tier Three” countries...

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Charles Veillon, S.A. (A)

Author: Paine, Lynn S.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2006

[This document has not yet been rated] 3975 views

The top management team at Charles Veillon, a Swiss mail-order company, is considering whether to work with a human rights organization to monitor the labor practices of its suppliers. A particular concern is avoiding child labor and other forms of workplace coercion...

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Esquel Group

Transforming Into a Vertically Integrated, Service-Oriented, Leading Manufacturer of Quality Cotton Apparel

Author: Peleg-Gillai, Barchi
Product Type: Cases
Source: Stanford University Press
Publication Year: 2006

[This document has not yet been rated] 3376 views

Over the years Esquel, which was part of an old-fashioned industry, gradually grew to become a larger and more modern organization. While striving to run a successful business, Esquel also took steps to ensure the well-being of its employees and to have a positive impact on society, and was devoted to protecting the environment in areas where it operated.

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Productivity of Growing Global Energy Demand

A Microeconomic Perspective

Author: McKinsey Global Institute, The
Product Type: Policy and Issue Reports
Source: The McKinsey Global Institute
Publication Year: 2006

[This document has not yet been rated] 3255 views

To date, the global debate about energy has focused too narrowly on curbing demand. Instead, the best way to meet the challenge of growing global energy demand may be to focus on energy productivity, which reconciles both demand abatement and energy-efficiency.

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Jensen Shoes: Lyndon Twitchell's Story

Authors: Gentile, Mary C.; Maus, Pamela J.
Product Type: Cases
Source: Harvard Business School
Publication Year: 1994

[This document has not yet been rated] 3242 views

Details the experiences of Jane Kravitz (Caucasian female), strategic product manager, and Lyndon Twitchell (African American male), a member of...

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Timberland and Community Involvement

Authors: Austin, James E.; Elias, Jaan
Product Type: Cases
Source: Harvard Business School
Publication Year: 2001

[This document has not yet been rated] 3236 views

The Timberland Co., a manufacturer and retailer of footwear, outdoor apparel, and accessories, committed itself to instituting and communicating a core set of values to its employees, stockholders, and consumers. The system of beliefs emphasized community service...

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Everyday High Health Costs; One Giant's Struggle Is Corporate America's, Too

Author: Abelson, Reed
Product Type: Magazine / Newspaper Articles
Source: The New York Times
Publication Year: 2005

[This document has not yet been rated] 2945 views

Back in the spring, amid relentless criticism that Wal-Mart Stores was failing to provide affordable health care to employees, executives at the company decided to take a detailed look at its benefits. Wal-Mart knew its health costs were spiraling upward out of control, said M. Susan Chambers, the senior executive who led the initiative, but it was surprised to discover that its critics had a point...

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The End of Corporate Imperialism

Authors: Prahalad, C.K.; Lieberthal, Kenneth
Product Type: Journal Articles
Source: Harvard Business Review
Publication Year: 2003

[This document has not yet been rated] 2847 views

As they search for growth, multinational corporations will have no choice but to compete in the big emerging markets of China, India, Indonesia, and Brazil. Although it is still common to question how such corporations will change life in those markets, Western executives would be smart to turn the question around and ask how multinationals themselves will be transformed by these markets...

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What Are Mergers Good For?

Author: Morgenson, Gretchen
Product Type: Magazine / Newspaper Articles
Source: The New York Times
Publication Year: 2005

[This document has not yet been rated] 2807 views

To most investors, mergers are the stock market's equivalent of catnip. Takeover bids typically provide a nice boost to investors' portfolios and confirm their stock-picking smarts. And to hear the executives orchestrating them tell it, they always produce greater profits at the combined company down the road...And yet, for all the profit and promise that mergers seem to hold, the truth about companies combining their operations is a darker one. Academic research suggests that few mergers add up to significantly more prosperous or successful companies...

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Teaming up to Brand and Bond: Timberland Partners with City Year, SOS, and Skills USA

Authors: Rochlin, Stephen A.; Boguslaw, Janet
Product Type: Cases
Source: The Center for Corporate Citizenship at Boston College, The Wallace B. Carroll School of Management, Boston, MA
Publication Year: 2004

[This document has not yet been rated] 2770 views

Timberland strengthens its brand identity through partnerships that promote social justice and a service ethic worldwide.

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A Road Map for Natural Capitalism

(Externalities Example 1: Resources and Pollution)

Authors: Lovins, Amory B.; Lovins, L. Hunter; Hawken, Paul
Product Type: Magazine / Newspaper Articles
Source: Harvard Business Review
Publication Year: 1999

[This document has not yet been rated] 2759 views

No one would run a business without accounting for its capital outlays. Yet most companies overlook one major capital component--the value of the earth's ecosystem services...

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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Authors: Kotler, Phillip; Lee, Nancy
Product Type: Books / Book Chapters
Source: John Wiley & Sons
Publication Year: 2004

[This document has not yet been rated] 2632 views

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, the authors explain why charity is both good P.R. and good for business.

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TOMS Shoes: From Soul to Sole

Author: Weatherhead School of Management
Product Type: Mini-Cases
Source: Case Western Reserve University
Publication Year: 2008

[This document has not yet been rated] 2600 views

TOMS shoes are the harbinger of what has been christened as the ‘one to one movement’- for every shoe a customer buys, TOMS donates a pair to a child in need.

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Exploring the Links Between International Business and Poverty Reduction

A Case Study of Unilever in Indonesia

Author: Clay, Jason
Product Type: Research Notes / Working Papers
Source: Oxfam GB, Novib, Unilever, and Unilever Indoneia Joint Project.
Publication Year: 2005

[This document has not yet been rated] 2585 views

Oxfam GB, Novib (Oxfam Netherlands), Unilever and Unilever Indonesia (UI), have collaborated on a research project to increase their understanding of the impacts of business on the lives of poor people and to explore the potential links between international business and poverty reduction...

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Does Doing Good Always Lead to Doing Better?

Consumer Reactions to Corporate Social Responsibility

Authors: Sen, Sankar; Bhattacharya, C.B.
Product Type: Journal Articles
Source: Journal of Marketing Research, American Marketing Association, v38, 2.
Publication Year: 2001

[This document has not yet been rated] 2557 views

In the face of marketplace polls that attest to the increasing influence of corporate social responsibility (CSR) on consumers' purchase behavior, this article examines when, how, and for whom specific CSR initiatives work.

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Worker Rights and Global Trade: The U.S.-Cambodia Bilateral Textile Trade Agreement

Author: Abrami, Regina M.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2004

[This document has not yet been rated] 2544 views

Examines the political and economic dimensions of the campaign to improve workers' rights around the world through the inclusion of labor standards in international trade agreements. The U.S.-Cambodia Textile Trade Agreement was the first agreement of its kind to link increased access to U.S. markets to improved working conditions in an exporting country...

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Fabindia Overseas Pvt. Ltd.

Authors: Khaire, Mukti; Kothandaraman, Prabakar PK
Product Type: Cases
Source: Harvard Business School
Publication Year: 2007

[This document has not yet been rated] 2391 views

Fabindia is a for-profit Indian retail company with the stated mission of providing employment to weavers and traditional handicraft artisans in rural India. Demonstrates a unique business model, discusses the opportunities and constraints that a strong vision entails, and the growth challenges of novel business models.

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OQOQO: Socially Conscious Fashions

Authors: Murray, Kyle; Mark, Ken; Sherritt, Megan
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2006

[This document has not yet been rated] 2156 views

This case discusses efforts to develop a sustainable fashion line with clothing materials and styles both environmentally and socially conscious.

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The Fair Trade Story (A, B, C)

(A) The Discovery of Charity Trade; (B) The Foundation of Café Direct; (C) From Charity Spin-off to Gourmet Coffee

Author: Hockerts, Kai
Product Type: Cases
Source: INSEAD
Publication Year: 2005

[This document has not yet been rated] 2107 views

This case traces the evolution of fair trade, from ‘charity trade', i.e. the sale of objects produced in developing countries with little functional value to the sale of functional, and often organic products...

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For Business Ethics

Authors: Jones, Campbell; Parker, Martin; Ten Bos, Rene
Product Type: Books / Book Chapters
Source: Routledge
Publication Year: 2005

[This document has not yet been rated] 2073 views

For Business Ethics is a daring adventure into the world of business ethics. It offers a clear and accessible introduction to business ethics and also expands business ethics beyond its current narrow confines...

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Fashion Futures 2025: Global Scenarios for a Sustainable Fashion Industry

Author:
Product Type: Policy and Issue Reports
Source: Forum for the Future, Levi Strauss & Co.
Publication Year: 2010

Faculty Rating: 5 stars5 stars5 stars5 stars5 stars [1 Faculty Rating] 2050 views

If we understand what the future may hold we can prepare for it, spot promising new ventures and even help shape the direction it takes...

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Considering Profits and Principles in Technology Adoption Decisions (A, B)

Authors: Byrne, Keely; Detert, Jim
Product Type: Cases
Source: Business Roundtable Institute for Corporate Ethics
Publication Year: 2006

[This document has not yet been rated] 2038 views

Outlines Patagonia's company background and highlights factors affecting a particular set of decisions around new technology and environmental concerns.

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The Value of Corporate Values

(strategy + business, issue 39, Spring 2005)

Authors: Van Lee, Reggie; Fabrish, Lisa; McGaw, Nancy
Product Type: Essays and Concept Papers
Source: The Aspen Institute Business and Society Program; Booz Allen Hamilton
Publication Year: 2005

[This document has not yet been rated] 1985 views

An Aspen Institute / Booz Allen Hamilton global survey of corporate behavior finds that leading companies are crafting a purpose drive identity...

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Business Cycles and Employment Practices in a Domestic Garment Company (A, B)

Management's Dilemma

Authors: Byrne, Keely; Detert, Jim
Product Type: Cases
Source: Business Roundtable Institute for Corporate Ethics
Publication Year: 2005

[This document has not yet been rated] 1961 views

How should your management team address the apparel company's excess labor problem during the upcoming period of slow sales?

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DVD: Architecture to Zucchini

Author:
Product Type: Multimedia
Source: Arnold Creek Productions
Publication Year: 2005

[This document has not yet been rated] 1930 views

Architecture to Zucchini, a DVD, is an exploration of socially responsible businesses and the passionate leaders who drive them. These are the pioneers who have put the principles of sustainability to work. It features insights from leaders of nationally recognized organizations that serve industry, education, communities and government. Through interviews and tours, these pioneers reveal the impact of merging economic, social and environmental considerations in their business plans and operations. They share everything from lessons learned to the challenges they've faced – even the unexpected opportunities for strategic alliances, within and outside their industries.

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Blue Ocean Strategy

How to Create Uncontested Market Space and Make Competition Irrelevant

Authors: Kim, W. Chan; Mauborgne, Renée
Product Type: Books / Book Chapters
Source: Harvard Business School Press
Publication Year: 2005

[This document has not yet been rated] 1915 views

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future...

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Sustainable Development, Sustainable Profit

Social Entrepreneurship can be a powerful tool for corporations to gain entry and build loyalty in developing markets

Authors: Mair, Johanna; Seelos, Christian
Product Type: Journal Articles
Source: European Business Forum. Issue 20. Winter 2005
Publication Year: 2005

[This document has not yet been rated] 1912 views

No wonder managers are irritated. The promise of growth is already built into today's share prices, as a reminder of investors expectations of future cash flows. This poses a dilemma...

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Malden Mills (A, B)

Authors: Nohria, Nitin; Gurtler, Bridget; Piper, Thomas R.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2006

[This document has not yet been rated] 1883 views

CEO Aaron Feuerstein of Malden Mills decided to pay idled workers after a massive fire at his mill in 1995. Focuses on the decisions made post-fire and the rebuilding process and eventual bankruptcy of the company...

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Put Your Values to Work

Authors: McGaw, Nancy; Fabish, Lisa
Product Type: Journal Articles
Source: Harvard Business Review
Publication Year: 2006

[This document has not yet been rated] 1850 views

What does it take to nurture corporate values, embed values in everyday decisions, and reap the benefits...

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Guidelines for Social Return on Investment

Authors: Lingane, Alison; Olsen, Sara
Product Type: Journal Articles
Source: California Management Review Volume 46 No. 3, Spring, 2004
Publication Year: 2004

[This document has not yet been rated] 1730 views

Presents 10 standard guidelines for calculating social return on investment (SROI)--quantitative summaries of companies' social and environmental impacts, actual or projected.

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What Every Executive Needs to Know About Global Warming

(Externalities Example 2: Climate Change)

Authors: Packard, Kimberly O'Neill; Reinhardt, Forest
Product Type: Journal Articles
Source: Harvard Business Review
Publication Year: 2000

[This document has not yet been rated] 1730 views

Thanks to the development of the Kyoto Protocol--an international plan to limit carbon dioxide and other so-called greenhouse gases in the atmosphere--global warming is beginning to assume a prominent position on the agendas of business executives...

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Esprit International

Author: Trent, Marcy
Product Type: Cases
Source: The World Resources Institute
Publication Year: 1992

[This document has not yet been rated] 1658 views

Esprit's new environmentally sensitive women's clothing line, Ecollection, presented complications for both the company's manufacturing and marketing aims...

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Chronos

Author:
Product Type: Exercises; Web Sites
Source: World Business Council for Sustainable Development and University of Cambridge Programme for Industry 2003-2004
Publication Year: 2003

[This document has not yet been rated] 1653 views

Chronos is an exciting new e-learning tutorial on the business case for sustainable development...

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Moda Textile Factory

Authors: Sposeep, Sherry; Linowes, Richard
Product Type: Cases
Source: Emerging Markets Development Advisers Program
Publication Year: 2004

[This document has not yet been rated] 1635 views

After the break-up of the Soviet Union, the Kyrgyz Republic suffered a major economic downturn as it began the transition to a market-based economy. When Sergei and Olga became entrepreneurs, they faced many significant challenges.

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Deja Shoe (A, B)

Authors: Hardy, Paul W.; Hart, Stuart L.
Product Type: Cases
Source: William Davidson Institute
Publication Year: 1996

[This document has not yet been rated] 1592 views

Deja Shoe's founder and new management team wanted to develop a business strategy based on pro-environment principles that would enable the firm to out-compete established industry players Nike and Timberland. The case explores mainstream and niche markets...

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Beyond Off-shoring: Assessing Your Company's Global Potential

Author: Farrell, Diana
Product Type: Journal Articles
Source: Harvard Business Review
Publication Year: 2004

[This document has not yet been rated] 1591 views

Companies have become aware that they can slash costs by offshoring: moving jobs to lower wage locations. However, few businesses have recognized the full scope of performance improvements that globalization makes possible, much less developed sound strategies for capturing those opportunities...

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The Emerging Era of Customer Advocacy

Author: Urban, Glen L.
Product Type: Journal Articles
Source: MIT Sloan Management Review, Winter, 2004
Publication Year: 2004

[This document has not yet been rated] 1580 views

For decades, companies relied on push marketing to sell their products and services. Then, in the 1990s, the emphasis shifted to relationship marketing, as slogans such as "delight your customers" became the mantra of many marketers. But those tactics have been losing their effectiveness, particularly as the power of customers continues to grow...

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Building Better Boards: A Blueprint for Effective Governance

Author: Nadler, David
Product Type: Books / Book Chapters
Source: Jossey-Bass
Publication Year: 2005

[This document has not yet been rated] 1576 views

Building Better Boards covers all the key issues facing boards in the post-Sarbanes-Oxley era. It provides practical advice based on the authors' wide-ranging experience with major companies that have built successful boards...

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World's 100 Most Sustainable Companies Announced at Davos

Author: GreenBiz.com
Product Type: Magazine / Newspaper Articles
Source: GreenBiz.com
Publication Year: 2006

[This document has not yet been rated] 1571 views

The 2006 "Global 100 Most Sustainable Corporations in the World" were announced at the annual meeting of the World Economic Forum in Davos...

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Attacking the Roots: Shiraishi Garments Company and an Evolving Thicket of Business Ethics in China

Authors: Jiang, B.; Murphy, P.
Product Type: Cases
Source: Neilson Journals Publishing
Publication Year: 2007

[This document has not yet been rated] 1566 views

This case examines management underpinnings of conducting socially purposeful business in contexts where the labor conditions and ethics are questionable.

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Dansko, Inc.

Authors: Edmondson, Amy C.; Winston, Victoria W.
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2006

[This document has not yet been rated] 1556 views

Despite a history of success, the management philosophy that had guided Dansko's growth,”home schooling”--taking young energetic employees with little business experience and mentoring them--seemed ill-suited for the next phase of growth. Examines the importance of culture in a company and how that corporate culture evolves with time.

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