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Does Doing Good Always Lead to Doing Better?

Consumer Reactions to Corporate Social Responsibility

Authors: Sen, Sankar; Bhattacharya, C.B.
Product Type: Journal Articles
Source: Journal of Marketing Research, American Marketing Association, v38, 2.
Publication Year: 2001

[This document has not yet been rated] 3357 views

In the face of marketplace polls that attest to the increasing influence of corporate social responsibility (CSR) on consumers' purchase behavior, this article examines when, how, and for whom specific CSR initiatives work.

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For Business Ethics

Authors: Jones, Campbell; Parker, Martin; Ten Bos, Rene
Product Type: Books / Book Chapters
Source: Routledge
Publication Year: 2005

[This document has not yet been rated] 2703 views

For Business Ethics is a daring adventure into the world of business ethics. It offers a clear and accessible introduction to business ethics and also expands business ethics beyond its current narrow confines...

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The Value of Corporate Values

(strategy + business, issue 39, Spring 2005)

Authors: Van Lee, Reggie; Fabrish, Lisa; McGaw, Nancy
Product Type: Essays and Concept Papers
Source: The Aspen Institute Business and Society Program; Booz Allen Hamilton
Publication Year: 2005

[This document has not yet been rated] 2551 views

An Aspen Institute / Booz Allen Hamilton global survey of corporate behavior finds that leading companies are crafting a purpose drive identity...

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Malaysia in the 1990's

Author: Reinhardt, Forest
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 1997

[This document has not yet been rated] 2551 views

Focuses on Prime Minister Mahathir as the principal architect of Malaysia's economic and social policy. Designed to introduce a semester-length course on Business, Government, and the International Economy...

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The Greensboro Housing Authority (A)

Authors: Brown, Lew G.; Carlin, Diane; Craig, Margaret; Kawashima, William
Product Type: Cases
Source: NACRA Case Research Journal / The Laurier Institute
Publication Year: 2004

[This document has not yet been rated] 2545 views

The Greensboro, North Carolina Housing Authority (GHA) faced an angry population when it proposed to locate a new public housing community in a middle class neighborhood...

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Sexual Harassment, Free Speech or…?

Authors: Strimling, Andrea L.; Paine, Lynn S.; White, Wilda L.
Product Type: Cases
Source: Harvard Business School
Publication Year: 1994

[This document has not yet been rated] 2537 views

Presents two brief vignettes about female employees who object to gender discrimination in their work environment. In one case, the manager of a convenience store removes "adult" magazines from the store's shelves because she sees them as damaging to women. In the other, a group of female employees of the Stroh Brewery Co. charge that the company's advertising creates an overall atmosphere of hostility to women...

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DVD: Architecture to Zucchini

Author:
Product Type: Multimedia
Source: Arnold Creek Productions
Publication Year: 2005

[This document has not yet been rated] 2529 views

Architecture to Zucchini, a DVD, is an exploration of socially responsible businesses and the passionate leaders who drive them. These are the pioneers who have put the principles of sustainability to work. It features insights from leaders of nationally recognized organizations that serve industry, education, communities and government. Through interviews and tours, these pioneers reveal the impact of merging economic, social and environmental considerations in their business plans and operations. They share everything from lessons learned to the challenges they've faced – even the unexpected opportunities for strategic alliances, within and outside their industries.

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Car-Free, Solar City in Gulf Could Set a New Standard for Green Design

Author: Revkin, Andrew C.
Product Type: Magazine / Newspaper Articles
Source: The New York Times
Publication Year: 2008

[This document has not yet been rated] 2491 views

In an ever more crowded world facing environmental limits, the push is on to create entire communities with reduced needs for energy, water, land and other resources.

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What Every Executive Needs to Know About Global Warming

(Externalities Example 2: Climate Change)

Authors: Packard, Kimberly O'Neill; Reinhardt, Forest
Product Type: Journal Articles
Source: Harvard Business Review
Publication Year: 2000

[This document has not yet been rated] 2486 views

Thanks to the development of the Kyoto Protocol--an international plan to limit carbon dioxide and other so-called greenhouse gases in the atmosphere--global warming is beginning to assume a prominent position on the agendas of business executives...

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Blue Ocean Strategy

How to Create Uncontested Market Space and Make Competition Irrelevant

Authors: Kim, W. Chan; Mauborgne, Renée
Product Type: Books / Book Chapters
Source: Harvard Business School Press
Publication Year: 2005

[This document has not yet been rated] 2477 views

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future...

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