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The Emerging Era of Customer Advocacy

Author: Urban, Glen L.
Product Type: Journal Articles
Source: MIT Sloan Management Review, Winter, 2004
Publication Year: 2004

[This document has not yet been rated] 2070 views

For decades, companies relied on push marketing to sell their products and services. Then, in the 1990s, the emphasis shifted to relationship marketing, as slogans such as "delight your customers" became the mantra of many marketers. But those tactics have been losing their effectiveness, particularly as the power of customers continues to grow...

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Sources of Environmentally Destructive Behavior: Individual, Organizational and Institutional Perspectives

Authors: Bazerman, Max H.; Hoffman, Andrew J.
Product Type: Journal Articles
Source: Research in Organizational Behavior, 21: 39-79 (1999).
Publication Year: 1999

[This document has not yet been rated] 2066 views

The question to consider is how individual and social behavior shape how the natural environment is perceived, and how individual, organizational, and institutional values perpetuate behavior that damages it.

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Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success

Authors: Hewlett, Sylvia A.; Buck Luce, Carolyn
Product Type: Journal Articles
Source: Harvard Business Review
Publication Year: 2005

[This document has not yet been rated] 2048 views

Most professional women step off the career fast track at some point. With children to raise, elderly parents to care for, and other pulls on their time, these women are confronted with one off-ramp after another...

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Environmental Finance

Author: Volschenk, Jako
Product Type: Syllabi
Source: Jako Volschenk, University of Stellenbosch Business School
Publication Year: 2007

[This document has not yet been rated] 2032 views

This course aims to empower professionals to incorporate the impact of environmental finance into their decision-making. The course will be most relevant to professionals at managerial or technical level in the electricity, oil, mining, investment, insurance, environmental and public sectors...

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Marketing New York City

Authors: Rangan, V. Kasturi; Elberse, Anita; Bell, Marie
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2006

[This document has not yet been rated] 2014 views

New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical property and media opportunities.

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The Housing Development Finance Corporation

Author: Budhiraja, Sudeep
Product Type: Cases
Source: London Business School
Publication Year: 1999

[This document has not yet been rated] 1999 views

The largest provider of housing finance in India, HDFC is one of the most admired companies in the country. Beyond outstanding business performance, the company has also made an important contribution to Indian society, thereby, demonstrating that a wholesome business, meeting an important social need, can also be extremely profitable...

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Managing Responsibility: What Can be Learned from the Quality Movement?

Authors: Waddock, Sandra; Bodwell, Charles
Product Type: Journal Articles
Source: California Management Review
Publication Year: 2004

[This document has not yet been rated] 1968 views

For global companies that implement their codes of conduct within long supply chains, managing responsibility is increasingly starting to resemble managing quality...

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Management: Inventing and Delivering its Future

Beyond McGregor's Theory Y: Human Capital and Knowledge Based Work in the Twenty-First Century Organization

Authors: Cutcher-Gershenfeld, Joel; Kochan, Thomas A.; Orlikowski, Wanda
Product Type: Books / Book Chapters
Source: Management: Inventing and Delivering Its Future, editors Thomas A. Kochan and Richard L. Schmalensee, Cambridge: Massachusetts Institute of Technology Press, 2003
Publication Year: 2003

[This document has not yet been rated] 1948 views

The authors begin from the premise that human capital and knowledge are the most important sources of value for the 21st century organization, and examine several core differences between the assumptions which underlie the 20th and 21st century work organization...

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Global Companies, Global Society: There is a Better Way

Author: Adler, Nancy
Product Type: Journal Articles
Source: Journal of Management Inquiry, Vol. 11 (No. 3), pp. 255-260
Publication Year: 2002

[This document has not yet been rated] 1940 views

One of the clearest challenges of the 21st century is to create multinational organizations that support an economically vibrant and culturally diverse global society.

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Urban Renewal of Wan Chai: A Collision of People and Policy

Authors: Tso, P.; Germano, L.; Ho, E.
Product Type: Cases
Source: Asia Case Research Centre
Publication Year: 2006

[This document has not yet been rated] 1933 views

Urban redevelopment plans for one of the oldest districts in Hong Kong brings about a dispute between policy-makers and the community regarding the preservation of culture, historic buildings and community-based networks.

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