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Author: Baron, David P.
YOUR SEARCH PRODUCED 17 MATCHES. PAGE 1 of 2 Items 1-10 of 17
Anatomy of a Corporate Campaign: Rainforest Action Network and Citigroup
Authors: Yurday, Erin; Baron, David P.
Product Type: Cases
Source: Stanford Graduate School of Business
Publication Year: 2004
Citigroup, the world's largest project finance bank, provided financing for extractive projects such as mining, logging, and oil exploration. Some of these projects took place in developing countries and in rainforests and other endangered ecosystems. In 2000, the Rainforest Action Network (RAN) launched its Global Finance Campaign with Citigroup as the target. The goal was to convince Citigroup, and eventually all lenders, to stop financing destructive activities in endangered ecosystems...
Integrated Strategy: Market and Non-Market Components
Author: Baron, David P.
Product Type: Journal Articles
Source: California Management Review
Publication Year: 1995
A business strategy must be congruent with the capabilities of a firm as well as both its market and nonmarket environments.
Obesity and McLawsuits
Author: Baron, David P.
Product Type: Cases
Source: Stanford University
Publication Year: 2005
This case details McDonald's response to obesity litigation and the question of its role in the rise of obesity in the United States.
GlaxoSmithKline and AIDS Drugs Policy
Authors: Baron, David P.; Lim, Soon Jin; Liu, Deborah
Product Type: Cases
Source: Stanford University
Publication Year: 2003
GlaxoSmithKline had to determine how to address the AIDS crisis in Africa while maintaining business viability in developing countries in the midst of all the pressures.
Google in China
Author: Baron, David P.
Product Type: Cases
Source: Stanford University
Publication Year: 2006
Companies offering Internet services had to pledge not to circulate information that "damages the honor or interests of the state" or "disturbs the public order or destroys public stability." This case explores how Google and various foreign Internet companies entering the Chinese market responded to Internet censorship.
The Nonmarket Environment of Google
Author: Baron, David P.
Product Type: Cases
Source: Stanford Graduate School of Business
Publication Year: 2008
With Google's rapid international growth, came a number of nonmarket challenges including privacy issues in the United States and European Union, the spectrum auction, intellectual property, corporate social responsibility, and business practices in China.
Compulsory Licensing, Thailand, and Abbott Laboratories
Author: Baron, David P.
Product Type: Cases
Source: Stanford University
Publication Year: 2008
To assess the strategy of Abbott Laboratories regarding Thailand's compulsory licensing and understand the role of non-market factors.
Social Entrepreneurship
Author: Baron, David P.
Product Type: Cases
Source: Stanford University
Publication Year: 2008
After hearing a talk by Muhammad Yunis, a Bangladeshi economist, about an innovative program to provide loans to beggars, Jessica Jackley Flannery became convinced that microfinance "was the coolest thing in the world." This case describes Kiva's operations and introduces the challenges that the organization faced as it pondered growth.
Gilead Sciences (A, B)
Authors: Baron, David P.; Krehbiel, Keith; Tayan, Brian
Product Type: Cases
Source: Stanford University
Publication Year: 2007
As Gilead made plans to take its AIDS drug Viread global in early 2003, a high priority was to make the drug readily available to millions of people in the least developed nations, where the HIV virus was having its most devastating effects. Pricing and distribution were key considerations.
Business and Its Environment. 2nd ed.
Author: Baron, David P.
Product Type:
Source: Upper Saddle River, New Jersey: Prentice Hall, 1996.
Includes cases linked to chapters on strategy, media, market and non-market issues, and political strategies.
Publication Year: 2004
YOUR SEARCH PRODUCED 17 MATCHES. PAGE 1 of 2 Items 1-10 of 17