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Author: Baron, David P.
YOUR SEARCH PRODUCED 17 MATCHES. PAGE 1 of 2 Items 1-10 of 17
Consumer Awareness or Disease Mongering? GlaxoSmithKline and the Restless Legs Syndrome
Author: Baron, David P.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2008
In 2005, GlaxoSmithKline (GSK) received approval from the Food and Drug Administration (FDA) to market Requip (Ropinirole) for Restless Leg Syndrome. This case explores GSK's tactics and the distinction between raising awareness and inappropriately promoting a drug.
Siemens: Anatomy of Bribery
Author: Baron, David P.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2008
In November 2006, 200 German police officers raided the headquarters of Siemens AG, Europe's leading engineering company, seeking evidence pertaining to widespread bribery. This case follows the bribery investigation, touching on possible causes, the company's handling of the allegations, and potential safeguards to protect against future problems.
MTN Group Limited
Author: Baron, David P.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2008
In May 2008, MTN entered into exclusive discussions with Reliance Communications Ltd., the second largest wireless company in India, regarding possible business combinations including a merger. This case explores various issues influencing MTN's analysis, with a focus on non-market factors including taxation, government regulation, and political barriers to financing.
Responsible Lobbying?
Author: Baron, David P.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2008
In 2006 Merck received FDA approval for Gardasil, the first vaccine for human papilloma virus (HPV) which had been identified as the cause of cervical cancer. Prior to FDA approval, Merck began to develop a market for Gardasil and launched an intensive campaign to get states to make HPV vaccination of girls entering middle school mandatory.
Wal-Mart: Nonmarket Pressure and Reputation Risk (A, B)
Author: Baron, David P.
Product Type: Cases
Source: Stanford Graduate School of Business
Publication Year: 2006
In 2002, when Wal-Mart became the largest U.S. company in sales, it began to attract considerable attention. Its expansion into the grocery business seemed to ignite a firestorm of contention and bad press.
The Nonmarket Environment of Google
Author: Baron, David P.
Product Type: Cases
Source: Stanford Graduate School of Business
Publication Year: 2008
With Google's rapid international growth, came a number of nonmarket challenges including privacy issues in the United States and European Union, the spectrum auction, intellectual property, corporate social responsibility, and business practices in China.
Managerial Contracting and Corporate Social Responsibility
Author: Baron, David P.
Product Type: Magazine / Newspaper Articles
Source: Stanford Graduate School of Business
Publication Year: 2006
This paper presents a positive theory of corporate social responsibility set in a managerial capitalism context in which managers, instead of markets, allocate resources, including social expenditures. The theory focuses jointly on the operational management of the firm and on its social expenditures as influenced by a compensation contract chosen by shareholders in a capital market that prices social expenditures.
Social Entrepreneurship
Author: Baron, David P.
Product Type: Cases
Source: Stanford University
Publication Year: 2008
Banco Compartamos was formed in 1990 as a non-governmental organization to aid the poor in rural areas of Chiapas and Oaxaca, Mexico by providing microloans. This case briefly explores Banco Compartamos and microfinance approaches.
Social Entrepreneurship
Author: Baron, David P.
Product Type: Cases
Source: Stanford University
Publication Year: 2008
After hearing a talk by Muhammad Yunis, a Bangladeshi economist, about an innovative program to provide loans to beggars, Jessica Jackley Flannery became convinced that microfinance "was the coolest thing in the world." This case describes Kiva's operations and introduces the challenges that the organization faced as it pondered growth.
Compulsory Licensing, Thailand, and Abbott Laboratories
Author: Baron, David P.
Product Type: Cases
Source: Stanford University
Publication Year: 2008
To assess the strategy of Abbott Laboratories regarding Thailand's compulsory licensing and understand the role of non-market factors.
YOUR SEARCH PRODUCED 17 MATCHES. PAGE 1 of 2 Items 1-10 of 17