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Author: Bell, David E.
YOUR SEARCH PRODUCED 16 MATCHES.
Nopane Advertising Strategy
Author: Bell, David E.
Product Type:
Source: Harvard Business School Publishing
Publication Year: 1993
Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based...
Hariyali Kisaan Bazaar: A Rural Business Initiative
Authors: Bell, David E.; Sanghavi, Nitin; Fuller, Virginia A.; Shelman, Mary L.
Product Type: Cases
Source: HBSP
Publication Year: 2008
The case allows students to explore a rural business model in India, and discuss its implications for both agribusiness and retail.
Disney Consumer Products
Authors: Bell, David E.; Winig, Laura
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2007
Disney--and by extension, DCP--is highly influential with children: can the company use its “magic” to get children to switch from sugary, processed foods and become lifelong converts to a more nutritious diet? What is the food industry's responsibility in this controversial space? Discusses the role and responsibility of a for-profit company in addressing a significant social issue, namely, obesity.
Vegpro Group: Growing in Harmony
Authors: Shelman, Mary L.; Milder, Brian; Bell, David E.
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2007
This case illustrates inherent conflicts between social causes.
Monsanto
Authors: Bell, David E.; Shelman, Mary
Product Type: Cases
Source: Harvard Business School
Publication Year: 2006
In 2003, Monsanto's patented ”Roundup Ready” technology was used illegally on 70-80% of the soybean area in southern Brazil. Jerry Steiner, executive vice-president of commercial acceptance, must decide if the situation in Brazil is stable enough to support a significant increase in breeding and biotech spending to develop products specifically designed for the Brazilian market.
Asian Agri and the Future of Palm Oil
Authors: Bell, David E.; Kindred, Natalie
Product Type: Cases
Source: Harvard Business School
Publication Year: 2010
For Asian Agri and other Indonesian palm oil producers, the future promised rising demand from fast-growing Asian populations, but also intensifying criticism from environmental groups. Asian Agri appeared well positioned to capitalize on the growing palm oil market, but the broad-strokes vilification of the palm oil industry was a source of serious concern. In the face of great uncertainty, the management team needed to devise a strategy for the future.
Embrapa
Authors: Bell, David E.; Shelman, Mary
Product Type: Cases
Source: Harvard Business School
Publication Year: 2006
Brazil's national agricultural research corporation, Embrapa, has developed an integrated crop and livestock production system that will allow farmers and ranchers to intensify production and improve profitability while preserving natural resources. Considers how a country should manage its agricultural policies and natural resources to balance growth in agricultural production with the loss of virgin land and biodiversity.
Wal-Mart Neighborhood Markets
Authors: Bell, David E.; Li, Iris T.; Feiner, Jeffrey M.
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2002
Wal-Mart has been growing at 15% per year for the last 10 years. Can it keep growing at that rate for the next 10 years? CEO Lee Scott reflects on his strategy for achieving such growth, relying on a combination of supercenters, neighborhood markets, and international interest...
Alliance for a Green Revolution in Africa (AGRA)
Authors: Bell, David E.; Milder, Brian
Product Type: Cases
Source: Harvard Business School
Publication Year: 2008
In 2006, the Bill and Melinda Gates Foundation and the Rockefeller Foundation joined together to form a new organization, AGRA, to tackle the historic challenge of increasing agricultural production in Africa.
The Convention on Biological Diversity
Authors: Bell, David E.; Shelman, Mary
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2007
The Secretary of the Convention on Biological Diversity is working to increase the participation of the private sector in order to meet the treaty's “2010 Target,” which called for a significant reduction in the loss of biodiversity at all levels (global, regional, and national). Considers the roles of governments, the private sector, NGOs, and local communities and indigenous groups in natural resource management.
COFCO Xinjiang Tunhe Co., Ltd.
Authors: Bell, David E.; Sesia, Aldo
Product Type: Cases
Source: Harvard Business School
Publication Year: 2009
Qin Yelong, Xinjiang Tunhe president, had ambitious goals for the company. he wanted Tunhe to be the world's largest supplier of tomato products (primarily paste) within three years. To do so, Tunhe needed to secure relationships with top-of-the-line international customers, such as H.J. Heinz and Unilever.
Monsanto
Authors: Bell, David E.; Knoop, Carin-Isabel; Shelman, Mary
Product Type: Cases
Source: Harvard Business School
Publication Year: 2010
Monsanto has led the effort to bring biotechnology to bear on food production. Through some management missteps and consumer resistance the company had difficulties in its early years. But since Hugh Grant became CEO the picture has brightened with widespread adoption of the company's products. This case focuses on the company's product pipeline and the galvanizing effect of the CEO's promise to substantially improve global food production by 2030.
Diamond Foods
Authors: Bell, David E.; Shelman, Mary
Product Type: Cases
Source: Harvard Business School
Publication Year: 2009
CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built "from the ground up" to address fundamental changes in retail structure and consumer behavior. Can the Diamond model be successfully applied to other food categories?
Woolf Farming and Processing
Authors: Bell, David E.; Winig, Laura; Shelman, Mary
Product Type: Cases
Source: Harvard Business School
Publication Year: 2010
Woolf Farming Company, a privately owned family farming business in California's Central Valley, found its business threatened by a lack of water, brought on by a combination of drought, poor quality well water and unavailability of surface water due to federally imposed pumping restrictions.
Rabobank
Authors: Bell, David E.; Goldberg, Ray A.; Shelman, Mary; Sesia, Aldo
Product Type: Cases
Source: Harvard Business School
Publication Year: 2010
Rabobank decides to focus primarily on food and agriculture firms and farms on a global basis.
Codevasf
Authors: Bell, David E.; Neves, Marcos Fava; Castro, Thome e; Kindred, Natalie
Product Type: Cases
Source: Harvard Business School
Publication Year: 2010
With many countries facing scarcity of freshwater and farmable land, Brazil decided to leverage its wealth of both resources to attract global agribusiness players to the historically poor Sao Francisco Valley (SFV) in the country's northeast.
YOUR SEARCH PRODUCED 16 MATCHES.