Natura and Matilde

Authors: Fischer, Rosa Maria; Casado, Tania
Product Type: Cases
Source: Harvard Business School Publishing
Publication Year: 2003

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Natura is a company in the personal care, health, and make-up industry in Brazil. The company made sporadic contributions to the communities surrounding its manufacturing plants and office premises, including the Matilde Maria Cremm public school. By 1992, however, Natura's management was not satisfied with the relationship and approached their school counterparts to propose a new kind of relationship that would make the school to become a transformation agent in its community.

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