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HTMa (Home Therapy Management)

Implementing a Customer Growth Opportunity: Principles, People, Process, Partners

Author: Vandermerwe, Sandra
Product Type: Cases
Source: European School of Management and Technology
Publication Year: 2005

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After three years in business, HTMa, a German enterprise grown from a partnership between Baxter Germany, and run by entrepreneur Andreas Rudolph, had achieved an increase of 80% in growth with profits up by 300%. The case concentrates on how a customer-focused strategy and implementation led to this success.

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Marks & Spencer

Managing Employees Stress During Waves of Change

Authors: Vandermerwe, Sandra; Taishoff, Marika
Product Type: Cases
Source: Imperial College London
Publication Year: 2003

[This document has not yet been rated] 1708 views

The case provides a template of how a leading company reacts to and deals with stress, and asks participants to decide what, if anything, M&S should do now.

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