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Author: Purkayastha, D.
YOUR SEARCH PRODUCED 34 MATCHES. PAGE 4 of 4 Items 31-34 of 34
Catch-22 for Kellogg's?
Authors: Purkayastha, D.; Maseeha, S.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2009
The case discusses the fall-out of an endorsement deal between Kellogg Company and 2008 Olympic swimming champion Michael Fred Phelps after the latter was photographed smoking marijuana from a bong.
Intel Corporation: European Union Antitrust Case
Authors: Purkayastha, D.; Faheem, Hadiya
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2009
On 13 May 2009, the European Commission (EC) imposed a 1.06 billion euros fine on the world's largest semiconductor company, Intel Corporation, for violating the antitrust policies of the European Union. This was considered to be the highest fine ever charged in the history of the EC.
Carbon Credits: Promoting Sustainable Development or Trading in Pollution?
Authors: Purkayastha, D.; Maseeha, S.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2009
This case is about carbon credits and their role in promoting sustainable development by reducing carbon emissions. The case discusses the criticism related to carbon trading and the need to regulate these markets.
Intel Corporation's 'World Ahead Program' in Brazil
Authors: Purkayastha, D.; Chatterjee, P.
Product Type: Cases
Source: ICMR Center for Management Research
Publication Year: 2009
The case discusses in detail Intel's World Ahead Programme which was to be implemented over a five-year period, and was an endeavour to spread the benefits of information communication technology across the developing or less developed regions in the world.
YOUR SEARCH PRODUCED 34 MATCHES. PAGE 4 of 4 Items 31-34 of 34