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A Costly Train Journey (A, B)

Authors: Smith, N. Craig; Williams, Elin
Product Type: Cases
Source: INSEAD
Publication Year: 2015

[This document has not yet been rated] 277 views

Costly Train Journey tells the story of an MBA student who on graduation started an investment banking job in the City. He was successful in his first few years but commuting into London he continued to dodge the train fare until he was caught by ticket inspectors. The case is based loosely on the experience of Jonathan Burrows a Managing Director at Blackrock Asset Management…

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On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe

Authors: Laidler-Kylander, Nathalie; Strauss, Steven; Winig, Laura
Product Type: Cases
Source: Harvard Kennedy School
Publication Year: 2015

[This document has not yet been rated] 224 views

This case focuses on the bicycle sharing systems in three mid-sized European cities: Mainz, Germany, Lille, France and Antwerp, Belgium. The case describes the market segments within each city and lays out the marketing mix variables-the 4Ps (product, price, place and promotion)-to allow students to compare and contrast the cities' opportunities and challenges. The protagonist in each city is charged with using the marketing mix to help his or her city reach its goals…

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CRESUS: Preventing Problem Debt and Over-Indebtedness through a High Social Impact Hybrid Model with La Banque Postale

Authors: Angot, Jacques; Plé, Loïc
Product Type: Cases
Source: IESEG School of Management
Publication Year: 2015

[This document has not yet been rated] 194 views

The case aims to illustrate to what extent a Hybrid Value Chain (HVC) - a concept created by Ashoka (the world’s largest network of social entrepreneurs) and detailed by Drayton and Budinich in a 2010 Harvard Business Review paper - answers both economic and social issues that neither non-profit nor for-profit organisations alone can solve…

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Teckentrup: A Door to Managing Difference

Authors: Rose, Clayton; Lenhardt, Jerome; Beyersdorfer, Daniela
Product Type: Cases
Source: Harvard Business School
Publication Year: 2014

[This document has not yet been rated] 367 views

For Kai Teckentrup, the owner and co-CEO of the German "Mittelstand" door manufacturer Teckentrup, balancing competitive pressures, demographic realities and values were at the heart of the diversity program that he had started and championed at the company…

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Blue Skies: Connecting African Farmers to Global Markets

Authors: Ferguson, John-Paul; De Clara, Laurent
Product Type: Cases
Source: Stanford Graduate School of Business
Publication Year: 2014

[This document has not yet been rated] 282 views

The case describes the evolution of Blue Skies since its foundation as a small fruit processing business exporting fresh-cut pineapple to Europe. It illustrates how competitive structures in the fresh-cut market shape the balance of power within the agri-food value chain, and how Blue Skies maintained its competitive edge through a combination of production efficiency, product quality and market diversification.

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E.ON Hungary: CSR-Social Obligation or Financial Burden?

Authors: Hardi, Peter; Romics, Katalin
Product Type: Cases
Source: Central European University
Publication Year: 2014

[This document has not yet been rated] 351 views

This unique case poses several ethical and pragmatic questions that go beyond the introduced particular affair and refer to current challenges company managers and policy makers could face when they deal with social responsibilities of enterprises…

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Jeronimo Calderon and euforia: Mobilizing Youth for Social Impact

Authors: Hoos, Florian; Henry, Elizabeth
Product Type: Cases
Source: HEC Paris
Publication Year: 2014

[This document has not yet been rated] 305 views

In 2013, euforia was at a crossroads. It could continue down the path of revising its business model to scale its activities; pull back to preserve its original youth-centric social mission, organisational structure, and programs; or find a solution somewhere in between…

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GlaxoSmithKline: The Limits of Health Education

Authors: Kuraszko, Iwona; Rok, Boleslaw
Product Type: Cases
Source: Kozminski University
Publication Year: 2014

[This document has not yet been rated] 333 views

Between March and September 2009, the pharmaceutical concern GlaxoSmithKline (GSK) conducted a social campaign in Poland called 'Stop Rotaviruses'. In May 2009 the Main Pharmaceutical Inspectorate, a Polish public administration organ responsible for monitoring advertising regulations related to pharmaceuticals, ordered the campaign to stop on the grounds that it was a covert promotion of Rotarix...

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Mercadona

Author: Ton, Zeynep
Product Type: Multimedia; Notes
Source: The Aspen Institute Business and Society Program
Publication Year: 2014

[This document has not yet been rated] 312 views

In this slide presentation, MIT’s Zeynep Ton uses the case of a Spanish supermarket chain to illustrate the issue of good vs. bad jobs...

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Streamlining CSR: An Answer in Economic Difficulties (Telenor Hungary)

Authors: Hardi, Peter; Radácsi, Gergely
Product Type: Cases
Source: Central European University
Publication Year: 2014

[This document has not yet been rated] 256 views

In 2009-2010 the Hungarian ICT sector was experiencing its most difficult times over 15 years, as a result of the global economic crisis, new government regulations and an extra 'crisis' tax introduced by the Hungarian government. Consequently telecom companies have started cutting costs, including the reduction of workforce. But what happens with CSR initiatives in such circumstances? Do they survive?

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