The Next Wave of Corporate Community Involvement: Corporate Social Initiatives

Authors: Hess, David; Rogovsky, Nikolai
Product Type: Journal Articles
Source: California Management Review, 44(2), 2002
Publication Year: 2002

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The practice of corporate philanthropy has evolved significantly over the past several decades to a point where it is becoming an important part of corporate strategy. In this article, we identify an emerging form of corporate community involvement that we call "Corporate Social Initiatives."

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