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Honey Care Africa: A Tripartite Model for Sustainable Beekeeping

Authors: Branzei, Oana; Valente, Michael
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2009

[This document has not yet been rated] 2223 views

The director and co-founder of Honey Care Africa (Honey Care) looks back over the six years of operations and describes the original business model. Increasing international recognition highlights the potential impact of the model on inspiring sustainable grassroots ventures in the agriculture sector in Kenya.

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PepsiCo's Turning Point: Establishing a Role in a Sustainable Society

Author: Valente, Michael
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 1074 views

In early 2011, PepsiCo, one of the world's largest food and beverage companies, is undergoing immense criticism for its role in social and ecological issues associated with the food system. The CEO feels that PepsiCo has a "responsibility to develop solutions to key global challenges, such as obesity." The case pushes students to flesh out strategic alternatives for PepsiCo in light of the many products they provide that currently contradict this very objective.

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South Side Restaurant's Low Carbon Wine List

Author: Valente, Michael
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 799 views

The owner of South Side Restaurant must decide which wine to add to the restaurant's wine list. Given the restaurant prides itself on its environmental and social positioning and that its consumers have come to expect performance in this area, the wine's carbon footprint represents an important decision criterion, but the owner must balance this environmental criterion with short- and long-term financial return.

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Suncor's Political Role in Fort McMurray

Author: Valente, Michael
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2011

[This document has not yet been rated] 548 views

In the midst of massive growth in the oil sands, Suncor's chief executive officer (CEO) is growing concerned about the local government's inability to cope with unprecedented growth of oils sands development in Fort McMurray, Alberta. Crime, prostitution, drug use, social inequality and ecological deterioration have begun to cripple the area. The CEO is concerned that inaction may hold Suncor complicit in the social and ecological issues in the region.

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Pure Organic Food and Juice Bar

Authors: Valente, Michael; Graham, Alex
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012

[This document has not yet been rated] 292 views

Pure Organic Food and Juice Bar is a restaurant located in Collingwood, Ontario specializing in raw, organic and vegan foods. Students are pushed to think about how Pure should change its strategy, what sorts of marketing approaches it should use and, most importantly, how the co-founders can tap into the mainstream market without compromising their original values.

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