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Author: Marquis, Christopher
YOUR SEARCH PRODUCED 21 MATCHES. PAGE 1 of 3 Items 1-10 of 21
The Dannon Company: Marketing and Corporate Social Responsibility (A, B)
Authors: Marquis, Christopher; Shah, Pooja; Tolleson, Amanda; Thomason, Bobbi
Product Type: Cases
Source: Harvard Business School
Publication Year: 2010
At the end of 2009, The Dannon Company was considering pro actively communicating its CSR efforts to consumers. With the strong connection between Dannon's production of health foods and its commitment to health and nutrition-based CSR activities, communicating these activities to consumers could enhance the company's success, but risked tainting its deeply ingrained CSR as a marketing ploy.
Swire Beverages: Implementing CSR in China
Authors: Marquis, Christopher; Donovan, G. A.; Chu, Yi Kwan
Product Type: Cases
Source: Harvard Business School
Publication Year: 2009
Swire Beverage, the largest Coca-Cola bottler in China, recently created a corporate social responsibility (CSR) organization to oversee environmental, community, health and safety initiatives at the companies' nine bottling plants in China. The case considers organizational design decisions in setting up the committee.
Driving Sustainability at Bloomberg L.P.
Authors: Marquis, Christopher; Beunza, Daniel; Ferraro, Fabrizio; Thomason, Bobbi
Product Type: Cases
Source: Harvard Business School
Publication Year: 2010
Describes the addition of environmental, social and governance performance indicators to the Bloomberg terminal. The initiative grew out of Bloomberg's broader sustainability initiatives and is an example of how committed employees can create positive social change within organizations.
SK Telecom: Pursuing Happiness through Corporate Social Responsibility
Authors: Marquis, Christopher; Ryu, Kwang Y.; Mirvis, Philip; Thomason, Bobbi
Product Type: Cases
Source: Harvard Business School
Publication Year: 2009
The case tracks the original assessment process SK Telecom went through and successive organizational design efforts to align its CSR strategy and implementation architecture.
Goldman Sachs: The 10,000 Women Initiative
Authors: Marquis, Christopher; Rangan, V. Kasturi; Ross, Catherine
Product Type: Cases
Source: Harvard Business School
Publication Year: 2010
The case describes the conception, development and implementation of Goldman Sachs' five-year, $100 million philanthropic initiative to provide practical business and management education to 10,000 women around the globe and outlines some key strategic decisions facing the firm as they roll-out the program over the coming years.
IBM
Author: Marquis, Christopher
Product Type: Cases
Source: Harvard Business School
Publication Year: 2009
This case describes the conception, development and implementation of the Corporate Services Corps, an international community service assignment for high-potential IBM employees.
VeeV on the Rocks?
Authors: Margolis, Joshua D.; Marquis, Christopher; Winig, Laura
Product Type: Cases
Source: Harvard Business School
Publication Year: 2009
Three pressing challenges (equity split, extent of commitment to social responsibility, and product discoloration) confront VeeV, the world's first alcoholic beverage infused with acai berries.
PNC Financial: Grow Up Great
Authors: Marquis, Christopher; Rangan, V. Kasturi; Comings, Alison
Product Type: Cases
Source: Harvard Business School
Publication Year: 2009
The case tracks the origination of PNC Financial's corporate citizenship and philanthropic $100 million investment in early childhood education called PNC Grow Up Great, how it was developed and implemented within PNC, and some of the key challenges and successes of the program during its first 5 years of operation.
The Geography of Corporate Giving
Author: Marquis, Christopher
Product Type: Essays and Concept Papers
Source: Harvard Working Knowledge
Publication Year: 2005
In an article forthcoming in the Academy of Management Review, HBS professor Christopher Marquis and coauthors Gerald Davis and Mary Ann Glynn develop a framework for understanding an important aspect of this issue: how social and governmental forces in local communities influence corporate decision making in the social sphere...
Western Union: Our World, Our Family
Author: Marquis, Christopher
Product Type: Cases
Source: Harvard Business School
Publication Year: 2009
The case tracks Western Union's earlier CSR initiatives and how they resulted in the creation Our World, Our Family.
YOUR SEARCH PRODUCED 21 MATCHES. PAGE 1 of 3 Items 1-10 of 21