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Author: Seijts, Gerard
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Enbridge Michigan Oil Spill: Patrick Daniel's Challenge (A, B)
Authors: Seijts, Gerard; Watson, Thomas
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012
In 2010, approximately 20,000 barrels of oil being shipped south by Enbridge spilled into Michigan’s Talmadge Creek, contaminating wetlands around Battle Creek and the nearby county seat of Marshall, including a stretch of the Kalamazoo River. The CEO of Enbridge faced an almost impossible challenge. He needed to prove to American citizens — and to industry regulators, market watchers, company shareholders and Enbridge employees — that his company deserved to be judged on its own merits, not as a Canadian version of BP.
Avid Life (A, B)
Authors: Seijts, Gerard; Watson, Thomas
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2012
The Avid Life offering represented a legal and potentially lucrative investment. Nevertheless, only one investment bank was willing to help Biderman raise capital - because among the various social networks Avid Life owns is the notorious Ashley Madison online community for married people seeking to commit adultery...
PETA's Kentucky Fried Cruelty, Inc. Campaign
Authors: Seijts, Gerard; Sider, Michael
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2009
A year and a half after calling off their campaign against fast-food giant McDonald's, the vegan campaign coordinator of People for the Ethical Treatment of Animals (PETA), contacted Kentucky Fried Chicken (KFC) to warn them that they would be the next target.
Bank of London
Authors: Wilson, J.; Seijts, Gerard
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2009
The vice-president of the Bank of London was stunned to hear that the union representing clerical workers was initiating a complaint of gender discrimination in starting salaries.
What Are We Pouring in Our Morning Cereal? (A, B)
Authors: Seijts, Gerard; Crim, Dan
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2005
A husband and wife investigative reporting team had created a four-part TV series on a genetically modified bovine growth hormone produced by a large biotech company...
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