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Author: Trudel, Remi
YOUR SEARCH PRODUCED 4 MATCHES.
Terra Bite Lounge: Pay What You Want Cafe
Authors: Cotte, June; Trudel, Remi
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2009
In April 2009, the founder and owner of Terra Bite Lounge was considering opening another location. There were several considerations to evaluate in deciding to open a new location.
Does Being Ethical Pay?
Authors: Trudel, Remi; Cotte, June
Product Type: Magazine / Newspaper Articles
Source: MIT-Sloan Management Review
Publication Year: 2008
Companies spend huge amounts of money to be 'socially responsible.' Do consumers reward them for it? And how much?
Does It Pay To Be Good?
Authors: Cotte, June; Trudel, Remi
Product Type: Magazine / Newspaper Articles
Source: MIT Sloan Management Review
Publication Year: 2009
In surveys, customers have long claimed that they'd pay more for ethically produced goods. But is that what happens when they actually buy things? New experiments offer answers.
Socially Conscious Consumerism
Authors: Cotte, June; Trudel, Remi
Product Type: Policy and Issue Reports
Source: Network for Business Sustainability
Publication Year: 2009
We think we know a lot about socially conscious consumerism but there is a lack of conclusive, empirical evidence that consumers will pay more for socially responsible products or services...
YOUR SEARCH PRODUCED 4 MATCHES.