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Author: Moon, Youngme
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Starbucks: Delivering Customer Service
Authors: Moon, Youngme; Quelch, John A.
Product Type: Cases
Source: Harvard Business School
Publication Year: 2003
Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service.
(PRODUCT) RED (A, B)
Authors: Chen, David; Moon, Youngme; Norton, Michael
Product Type: Cases
Source: Harvard Business School
Publication Year: 2008
These cases describe the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived of by U2's Bono and Bobby Shiver to combat AIDS in sub-Saharan Africa.
YOUR SEARCH PRODUCED 2 MATCHES.