Case Development: An Innovative Approach to Case Studies, and Experiences from a Graduate Marketing Ethics Course

Authors: Plewa, C.; Quester, P.
Product Type: Cases
Source: Neilson Journals Publishing
Publication Year: 2006

[This document has not yet been rated] 1242 views

This paper discusses an innovative approach to the case method, called case development, and its preliminary assessment in a postgraduate marketing ethics course.

Click here for more