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The Social Responsibility of Business is to Increase its Profits

Author: Friedman, Milton
Product Type: Essays and Concept Papers; Magazine / Newspaper Articles; Speeches
Source: The New York Times Magazine, September 13, 1970.
Publication Year: 1970

[This document has not yet been rated] 7896 views

"When I hear businessmen speak eloquently about the "social responsibilities of business in a free-enterprise system," it's obvious that they believe that they are defending free enterprise

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Amway in China (A, B)

A New Business Model; Adapting to a Changing Environment

Authors: Tan, David; Tan, Justin
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2009

Faculty Rating: 1 stars1 stars1 stars1 stars1 stars [1 Faculty Rating] 7024 views

Amway is a large manufacturer of household products that uses the direct selling approach. It has expanded into different markets over the years, most recently the Chinese market. However, the company must look at its strategy after the Chinese government implements regulations on the direct marketing business model...

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Al Dunlap at Sunbeam

Authors: Hall, Brian J.; Khurana, Rakesh; Madigan, Carleen
Product Type: Cases
Source: Harvard Business School
Publication Year: 2003

[This document has not yet been rated] 6674 views

Al Dunlap was one of the best-known corporate turnaround artists of the 1990s. In 1996, he was hired at Sunbeam to effect a restructuring, but was fired almost two years later when the company's financial performance and stock price began to decline...

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Bombardier Versus Embraer: Charges of Unfair Competition

Authors: Conklin, David W.; Hunter, David
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 1999

[This document has not yet been rated] 6064 views

One of Canada's high-tech success stories, Bombardier, changed the airline industry with the introduction of its short-haul turbo-prop planes and jets in the early 1990s. By the mid-1990s, a new player from Brazil, Embraer, had entered the market and was capturing a lot of business from Bombardier...

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Johnson & Johnson (A)

Philosophy & Culture

Authors: Hoffman, Francis J.; Bhambri, Arvind
Product Type: Cases
Source: Harvard Business School
Publication Year: 1986

[This document has not yet been rated] 5939 views

Describes the Johnson & Johnson culture and the corporate systems, structures, and procedures which reflect and promote it.

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Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts

Authors: Mitchell, Ronald K.; Agle, Bradley R.; Wood, Donna J.
Product Type: Journal Articles
Source: Academy of Management Review 1997, Volume 22, No. 4, pp. 853-886
Publication Year: 1997

[This document has not yet been rated] 5625 views

This discussion of stakeholder theory argues that stakeholders possess one or more of three relationship attributes: power, legitimacy and urgency.

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"Hips Feel Good" - Dove's Campaign for Real Beauty

Authors: Gey, Thomas; Nugent, Nick; Wesley, David T.A.
Product Type: Cases
Source: Richard Ivey School of Business
Publication Year: 2007

[This document has not yet been rated] 5528 views

In an attempt to increase sales volume by 80 per cent, Unilever re-launched Dove in 2004 with a new campaign. The campaign asks the question “What is real beauty?” and attempts to redefine it in ways that challenge commonly portrayed stereotypes.

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Merck & Co., Inc.: Addressing Third World Needs (A, B, C, D)

Authors: Weiss, Stephanie; Hanson, Kirk O.
Product Type: Cases
Source: Business Enterprise Trust
Publication Year: 1991

[This document has not yet been rated] 5401 views

Researchers at Merck & Co. believe that a drug they had developed for animals might be an effective treatment for human river blindness, a debilitating illness that affects hundreds of thousands of poor people in the Third World. The process of development and testing, however, will be enormously costly...

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Dow Corning and the Silicone Breast Implant Controversy

Author: Lawrence, Anne T.
Product Type: Cases
Source: North American Case Research Association, Case Research Journal, Fall 1993; The Laurier Institute
Publication Year: 1993

[This document has not yet been rated] 4950 views

Keith R. McKennon, the new CEO of Dow Corning Corporation, had to decide what to do next as the silicone breast implant controversy reached crisis proportions...

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Wal-Mart: 21st Century Leadership

Author: Scott, Lee
Product Type: Speeches
Source: www.WalMart.com
Publication Year: 2005

[This document has not yet been rated] 4689 views

On October 24, 2005, Lee Scott, CEO of Wal-Mart, delivered a groundbreaking and, some would argue, long overdue speech commiting the world's largest corporation to become a significant positive force for social and environmental stewardship.

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