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Author: Rufin, C.
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Mtn Cameroon
The Competitive Advantage Of Being African
Authors: Rivera-Santos, M.; Vandemore, M.; Rufin, C.
Product Type: Cases
Source: Babson College
Publication Year: 2009
This is the third of a four-case series (BAB133-BAB136). This case series is designed to illustrate the specificities of competition in poor and developing economies and, more specifically, competition at the base of the pyramid.
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